At a Glance
- Tasks: Lead the strategy for PLG at Semrush, driving growth and integration with Adobe.
- Company: Join a dynamic team at Adobe and Semrush, shaping the future of product-led growth.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Be part of a transformative journey with clear metrics and growth opportunities.
- Why this job: Make a significant impact on PLG strategies in a collaborative environment.
- Qualifications: 10+ years in PLG or growth strategy with strong cross-functional leadership skills.
The predicted salary is between 100000 - 150000 £ per year.
Key Responsibilities
- Analyze and structure the M/PLG workstream, lead the holistic assessment of how Semrush’s PLG engine operates today, including activation loops, acquisition channels, experimentation culture, segmentation strategy, and quarterly OKR-led planning.
- Define a scalable operating model that preserves Semrush’s PLG speed while aligning with Adobe’s governance and brand safety requirements.
- Identify friction points where Adobe systems (e.g., complex user management, compliance, internal integrations) may slow down PLG velocity and create mitigation strategies that prioritize customer value.
- Establish a strategy for how M/PLG should integrate into Adobe’s broader product, marketing, and GTM model; partner with the various Adobe × Semrush workstreams to create a unified approach.
- Build a shared Adobe × Semrush metric and taxonomy system to track customer health, demand, churn, PLG funnel performance, acquisition signals, and activation/expansion loops; align reporting standards and create dashboards and visibility rhythms.
- Define clear rules of engagement, escalation paths, and cross-functional workflows to operationalize M/PLG across the end-to-end customer lifecycle, work with Product, Marketing, CS, and Sales to build repeatable playbooks, and support training, onboarding, and lifecycle programs.
- Drive cross-org alignment by facilitating clarity of purpose, prioritization, and OKR-focused execution across all M/PLG stakeholders; influence senior executives and build a long-term roadmap for a combined PLG-powered experience.
Required Qualifications
- 10+ years in PLG, growth strategy, or product strategy leadership roles.
- Strong experience in cross-functional leadership across product, marketing, engineering, and GTM.
- Deep understanding of PLG mechanics, experimentation models, and data-driven growth loops (activation, retention, expansion).
- Proven track record of leading integration efforts or operating model transformations in complex, multi-product organizations.
- Ability to synthesize complex cross-org inputs into clear strategic recommendations.
Preferred Qualifications
- Strong communication skills with experience influencing SVP/EVP-level leaders.
- Experience in SEO, marketing technologies, or multi-modal growth engines like Semrush’s.
- Knowledge of enterprise-grade operations models, compliance environments, and SLG-PLG hybrid motions.
- Familiarity with Adobe’s ecosystem and organizational model.
Success Criteria (First 12 Months)
- A fully defined M/PLG operating model adopted across Adobe × Semrush teams.
- A unified set of metrics, reporting frameworks, and dashboards in place.
- Clear, repeatable cross-functional workflows reducing integration friction across product, engineering, GTM, and customer-facing teams.
- Demonstrated acceleration in activation, engagement, or expansion driven by improved PLG alignment.
- Establishment of a trusted cross-company cadence (QBRs, VOC loops, GTM alignment) with all major stakeholders.
Director, PLG Strategy employer: Adobe
At Adobe, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Director of PLG Strategy, you will have the opportunity to lead transformative initiatives within a collaborative environment, driving innovation and growth while benefiting from extensive professional development resources. Our commitment to employee well-being, coupled with the chance to work at the intersection of technology and creativity in a vibrant location, makes Adobe an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director, PLG Strategy
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Know their products, culture, and recent news. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. Highlight your achievements in PLG and growth strategy to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining us.
We think you need these skills to ace Director, PLG Strategy
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in PLG and growth strategy. We want to see how your background aligns with the key responsibilities outlined in the job description.
Showcase Your Leadership Skills:Since this role involves cross-functional leadership, be sure to include examples of how you've successfully led teams or projects in the past. We love seeing candidates who can influence and drive alignment across different departments.
Highlight Data-Driven Achievements:We’re all about metrics and performance, so don’t shy away from sharing specific data points that demonstrate your success in previous roles. Show us how you’ve used data to drive growth and improve processes.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role!
How to prepare for a job interview at Adobe
✨Know Your PLG Inside Out
Make sure you have a solid grasp of Product-Led Growth (PLG) mechanics. Be ready to discuss activation loops, acquisition channels, and how you’ve driven growth in previous roles. This will show that you’re not just familiar with the concepts but can apply them effectively.
✨Prepare for Cross-Functional Collaboration
Since this role involves working across various teams, think of examples where you've successfully led cross-functional initiatives. Highlight your experience in aligning different departments towards a common goal, as this will demonstrate your leadership capabilities.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you’ve used data to inform your strategies. Bring examples of metrics you’ve tracked, how you’ve created dashboards, and the impact of your data-driven decisions on customer health and engagement. This will resonate well with their focus on measurable outcomes.
✨Communicate Clearly and Confidently
Strong communication skills are key for influencing senior leaders. Practice articulating your thoughts clearly and confidently. Use the STAR method (Situation, Task, Action, Result) to structure your responses, especially when discussing past experiences or challenges you've overcome.
