At a Glance
- Tasks: Create innovative media plans for top platforms like Meta, TikTok, and Snap.
- Company: Join Adobe, a leader in creativity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Collaborative environment with a focus on creativity and impact.
- Why this job: Shape the future of media planning for a global brand.
- Qualifications: 5+ years in digital advertising with hands-on experience in social media.
The predicted salary is between 51750 - 63250 £ per year.
The Opportunity
Ready to build the media planning playbook for one of the world's most recognized brands? Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution. As Senior Media Planner, this role translates the regional media approach into tactical media plans for one or more paid channels. The focus starts with Meta, TikTok, and Snap and converts strategy into plans for the buy desk to implement. It's an early opportunity to help shape how Adobe plans and buys media for years to come!
Key Responsibilities
- Develop tactical media plans for assigned channels (e.g., Meta, TikTok, Snap), covering audience targeting, budget allocation, flighting, and placement strategies, based on localised media approach briefs.
- Maintain alignment with regional strategy team on channel executions on a day-to-day basis.
- Apply platform-specific guidelines and stay current on each channel's ad products, targeting capabilities, and measurement tools.
- Partner with Adobe's India-based media-buying team to hand off plans for execution, flagging blocking issues and resolving them against the team's established playbook.
- Bring Adobe's own adtech (GenPem, AEP, RTCDP, etc.) into plans where appropriate—supporting the broader “Adobe on Adobe” story.
- Ensure campaigns are tagged, organized, and quality-checked to Ops-defined standards before they move to the buy desk.
- Collaborate with regional media strategy leads to grasp local nuances (language, regulatory, pricing) while adhering to global planning standards.
- Work jointly with media strategists to regularly review campaign reports with analysts. Then, convert the findings into suggestions for optimisation, such as budget adjustments, targeting updates, and creative refreshes for your channel(s).
- Identify trends in performance, platform changes, or targeting/data-sharing opportunities and report them to the Director of Channel Planning and the wider Channel Planning team.
- Working within a broader channel planning group, develop a standardised media planning process for quarterly planning requirements.
- Work with major platforms to identify and deliver testing & beta opportunities aligned to our quarterly planning cycle.
What's Needed to Succeed!
- 5+ years in digital advertising or media planning/buying, with hands-on experience in at least one of Meta, TikTok, or Snap.
- Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement.
- Experience managing multi-area activations, including platform setup across various countries and language options.
- A track record of delivering performance-focused paid social campaigns.
- Comfort reading campaign dashboards and working with analysts to develop clear improvement suggestions.
- Ability to translate strategic briefs into detailed, executable media plans.
- Clear communication across regional and offshore teams, holding to global standards while adapting to local needs.
- Strong attention to detail — comfortable owning QA, tagging, QC, and documentation for assigned plans.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews.
Summary
Location: London
Type: Full time
Senior Media Planner in London employer: Adobe Systems
Adobe is an exceptional employer, particularly for those in the Senior Research Scientist role at our San Francisco Speech AI Lab. We foster a culture of innovation and collaboration, empowering our employees to lead independent research while providing ample opportunities for professional growth and technical mentorship. With comprehensive benefits and a commitment to diversity and inclusion, Adobe is dedicated to creating an environment where every employee can make a meaningful impact and contribute to cutting-edge advancements in AI technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Planner in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adobe Systems and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adobe Systems are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adobe Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adobe Systems. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Planner in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adobe Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adobe Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adobe Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adobe Systems
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adobe Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adobe Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
