Senior Manager, Channel Sales - EMEA Education in Reading

Our Company

Adobe empowers everyone to create.

We help people bring ideas to life through content that makes work more impactful and life more engaging.

We empower businesses, institutions, and organisations to connect with their audiences through world‑class digital experiences.

The Role

The Senior Manager, Channel Sales – EMEA Education is a senior leadership role responsible for defining and executing Adobe’s Education sales and growth strategy across the EMEA region.

This role combines regional revenue performance, partner ecosystem success, and team leadership.

You will lead a team of Channel Account Managers while directly engaging with strategic education partners and institutions to drive sales and adoption of Adobe’s solutions across Creative Cloud and Document Cloud.

As Adobe continues to scale its impact in education, this role will play a critical part in shaping and evolving the education vertical.

You will bring structure and strategy and also operate in a space that continues to evolve—requiring adaptability, curiosity, and a hands‑on approach to building scalable growth.

Combining strategic leadership, executive engagement, and operational excellence, you will deliver against go‑to‑market priorities, drive sustained ARR growth, and build a high‑performing, scalable education ecosystem across EMEA.

• What You’ll Do
• Regional Leadership & Strategy
• Own and execute the EMEA Education sales and channel strategy, aligned with global and regional priorities
• Translate strategy into clear regional plans, targets, and measurable outcomes
• Continuously refine the regional approach based on market feedback, performance data, and emerging opportunities
• People Leadership
• Lead, coach, and develop a high-performing team of Channel Account Managers across EMEA
• Set clear goals, performance expectations, and accountability frameworks
• Foster a growth mindset culture within a matrix organisation
• Inspire the team to challenge the status‑quo and think beyond traditional sales motions
• Partner & Ecosystem Management
• Own executive relationships with key education partners and institutions, including C‑suite engagement
• Drive joint business planning, partner prioritisation, and long‑term strategic growth alongside our Regional Channel Sales leads
• Optimise the partner ecosystem through onboarding, enablement and capability development
• Align partners to drive not just transactions, but long‑term adoption and value creation
• Revenue, Adoption & Growth Execution
• Deliver sustained ARR growth, with a strong focus on net new business and renewals, notably against Adobe’s new Education offerings
• Drive activation, repeat usage, and measurable adoption across education customers
• Build and maintain a high-quality, predictable pipeline across the region
• Drive disciplined pipeline management, forecasting, and performance reporting
• Identify and remove friction in onboarding and adoption to improve long‑term retention
• Cross‑Functional Leadership
• Orchestrate virtual teams across EMEA including Sales, Marketing, GTM, Enablement, Product, and Specialists
• Align cross‑functional teams around clear education growth outcomes
• Leverage MDF and marketing investments to deliver strong ROI
• Operate effectively in a complex matrix environment, influencing without authority
• Scaling the Education Vertical
• Build scalable, locally relevant initiatives that position education as a long‑term growth engine
• Develop repeatable models that drive both acquisition and sustained usage
• Balance strategic, top‑down engagement with grassroots adoption
• Contribute to shaping the future of Adobe’s education strategy across EMEA
• What We’re Looking For
• Proven track record in Education sales or channel leadership with consistent overachievement of targets
• Experience building or scaling a market, vertical, or segment with measurable impact
• Strong understanding of growth levers including activation, adoption, retention, and expansion
• Experience leading teams in a multi‑country, matrixed organisation
• Strong executive presence with the ability to engage and influence C‑suite stakeholders
• Deep understanding of subscription and cloud‑based business models
• Comfortable working without a rigid playbook and navigating ambiguity
• Exceptional communication and relationship‑building skills
• Growth mindset with curiosity, adaptability, and a drive to build and evolve
• Customer‑first approach with a passion for the education sector
• Minimum Qualifications
• 5+ years of experience in Education sales, preferably in a Channel environment
• Prior people management experience required
• Fluent in English (additional EMEA languages are a plus)
• How We Measure Success
• Sustained ARR growth across EMEA Education
• Migration to Adobe’s flagship Education products from existing offerings
• High-quality, predictable pipeline and forecast accuracy
• Strong renewal rates and increased product adoption and active usage
• Measurable improvements in activation, retention, and customer engagement
• Improvement in partner capability and ecosystem performance
• High engagement and performance of the regional sales team
• Equal Employment Opportunity

Adobe is proud to be an Equal Employment Opportunity employer.

We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

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