At a Glance
- Tasks: Lead digital marketing initiatives and inspire a creative team to drive brand growth.
- Company: Join Adnams, a socially responsible company making award-winning beers and spirits.
- Benefits: Enjoy career development opportunities, a company pension, and a share incentive plan.
- Other info: Be part of a diverse team committed to community and environmental responsibility.
- Why this job: Make an impact in a fun, innovative environment that values your ideas and contributions.
- Qualifications: Experience in digital marketing strategies and team leadership skills required.
The predicted salary is between 40000 - 50000 € per year.
The Digital Marketing Manager is responsible for developing and delivering digital marketing initiatives that drive brand objectives and sales growth for Adnams. This will be achieved through creativity and innovation across a variety of marketing platforms including Adnams' website, social media and email marketing, ensuring the brand messaging is cohesive and consistent throughout.
We want each member of our team to grow, develop and progress within Adnams and so we are committed to providing you with continual training and development to support you with your career goals and progression within the store and wider business.
What are we looking for?
We are looking for an experienced Marketing Manager who has a great understanding of digital marketing strategies, but who can also support the wider marketing team with a range of marketing initiatives. In this role, you will have line management responsibilities for our Social Media and Website teams and will work closely with our Head of Marketing, Head of Brand & Trade Marketing and Hospitality & Retail Marketing Manager to meet team objectives.
Core Responsibilities
- Lead the Digital Marketing team in developing brand content in line with Adnams brand guidance and marketing strategy (e.g. blog posts, videos, photography, copywriting), ensuring digital communications are of high-quality, engaging, and resonate with target audiences.
- Inspire and provide guidance to your team, fostering an engaging and collaborative working environment and driving performance and growth.
- Ensure consistency and excellence in brand messaging across all content, from website copy to social media posts to video content.
- Create and implement both short and long‑term digital brand strategies and plans that support the sales of Adnams products and increase customer reach.
- Oversee the execution of both organic and paid campaigns, including SEO, SEM, social media, email, and display advertising.
- Ensure the brand's visual identity is in line with brand guidelines across all digital platforms, ensuring consistent tone of voice and communication and a seamless customer experience.
- Ensure timely responses to customers via digital messaging in line with Adnams tone of voice.
- Develop your own and the team's knowledge through active involvement in training and knowledge sharing.
- Maintain an active awareness of current industry trends to bring new ideas and innovations to the team and wider business.
Package for our Digital Marketing Manager
- Company Pension
- Share Incentive Plan
- Career Development Opportunities
About Adnams and Our Team
We make award‑winning beers and spirits from our home in Southwold, run shops across the region and operate pubs and hotels. We understand the value of every customer and work hard to deliver service amid exciting innovation and digital transformation. We are deeply committed to the environment, local communities and broader social responsibilities. Adnams values diversity and is proud of a culture where everyone is respected, valued and treated with kindness.
What's in it for you?
Enjoy a sense of pride working for a business that cares about important issues and a lot of fun working with an amazing team. Join a company that values innovation, welcomes new ideas, and empowers employees to deliver better results.
Digital Marketing Manager employer: Adnams
Adnams is an exceptional employer that fosters a culture of creativity and collaboration, making it an ideal place for a Digital Marketing Manager to thrive. With a strong commitment to employee growth through continual training and development, alongside a focus on innovation and social responsibility, you will find a rewarding environment where your contributions are valued. Located in the picturesque town of Southwold, you will enjoy working for a company that not only prioritises its employees but also cares deeply about the community and the environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best work in digital marketing. Include case studies, campaigns you've led, and any cool projects that highlight your creativity and innovation. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching Adnams and its brand values. Understand their digital marketing strategies and think of ways you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs – it’ll make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make some marketing magic together!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Show Your Creativity:When applying for the Digital Marketing Manager role, let your creativity shine through! Use engaging language and showcase your innovative ideas in your application. Remember, we’re looking for someone who can think outside the box and bring fresh perspectives to our brand.
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight your experience with digital marketing strategies. We want to see how your skills align with our goals at Adnams, so don’t be shy about showcasing relevant projects or campaigns you’ve led!
Be Authentic:We value authenticity, so be yourself in your application! Share your passion for digital marketing and why you want to join our team at Adnams. A genuine connection can make all the difference, so let us know what excites you about this opportunity.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our amazing team at Adnams. We can’t wait to hear from you!
How to prepare for a job interview at Adnams
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest digital marketing trends and strategies. Be ready to discuss how you've successfully implemented campaigns in the past, especially those that align with Adnams' focus on creativity and innovation.
✨Showcase Your Leadership Skills
As a Digital Marketing Manager, you'll be leading a team. Prepare examples of how you've inspired and guided your previous teams. Highlight your ability to foster collaboration and drive performance, as this is key to meeting team objectives at Adnams.
✨Align with Adnams' Brand Values
Familiarise yourself with Adnams' brand messaging and values. During the interview, demonstrate how your personal values align with theirs, especially regarding community involvement and environmental responsibility. This will show you're a great cultural fit.
✨Prepare for Practical Scenarios
Expect to tackle practical scenarios or case studies during the interview. Think about how you would approach creating a digital marketing strategy for Adnams, including SEO, social media, and email campaigns. This will showcase your strategic thinking and problem-solving skills.
