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- Tasks: Join our ECRM team to create and optimize marketing campaigns for Admiral Home and Motor Insurance.
- Company: Admiral Group Plc is a leading insurance provider known for its innovative marketing strategies.
- Benefits: Enjoy hybrid work, flexible hours, 33+ days of holiday, and a supportive work-life balance.
- Why this job: Make a real impact in a fast-paced environment while engaging with customers through creative campaigns.
- Qualifications: Marketing knowledge, data-driven mindset, and experience with email marketing platforms are essential.
- Other info: This role requires travel to Cardiff office at least twice a week.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the ECRM Marketing Executive role at Admiral Group Plc
(This is a hybrid role, and it requires travel to our Cardiff office at least twice a week)
We are looking for a proactive and enthusiastic Marketing Executive to join the ECRM Marketing team. This role will support product promotion by focusing on sales-generating cross-sell campaigns for Admiral Home and Motor Insurance. You will be part of the ECRM (Electronic Customer Relationship Management) team in our award-winning Marketing department. Our goal is to engage customers with direct marketing campaigns to drive cross-sell, improve retention and customer satisfaction, and promote digital adoption across Admiral’s expanding product portfolio. Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notifications, and Direct Mail. This role offers a fantastic opportunity to get involved in a fast-paced and dynamic environment and make a significant impact on an expanding product portfolio.
Responsibilities
As Marketing Executive in ECRM you will:
- Plan, implement, and optimize sales-generating marketing campaigns for Admiral Home and Motor Insurance to grow the customer base.
- Review the customer journey to identify areas for improvement and optimization.
- Monitor performance against targets and proactively suggest adjustments when needed.
- Maintain monthly reports and manage stakeholder communications.
Main Duties
Campaign Creation
- Manage the campaign marketing plan for Admiral Home and Motor Insurance.
- Work with the Marketing Campaign Manager, Product Marketing teams, and Product owners to develop campaign plans to achieve business targets.
- Deliver end-to-end campaigns, including planning, implementation, writing/sourcing copy, and consulting with design teams.
- Ensure campaign quality through thorough testing and quality assurance.
Data Management
- Work with regulatory, data protection, and legal teams to ensure campaigns meet FCA, data privacy, consumer duty, and ASA requirements.
- Collaborate with the Customer Engagement team to generate ideas for lead generation campaigns.
Reporting
- Drive performance against targets by continuously monitoring and analyzing campaign results. Proactively recommend adjustments to improve performance and achieve business objectives.
- Maintain and create detailed monthly reports on campaign performance at both product and campaign levels. Present results and findings in a clear and actionable format.
Presentation Skills
- Present campaign updates, performance metrics, and insights to stakeholders weekly.
- Deliver comprehensive monthly presentations covering broader performance reviews, strategic recommendations, and long-term planning.
- Demonstrate confidence and clarity in presentations, effectively engaging with stakeholders and providing actionable insights.
Required Skills And Personal Attributes
Marketing
- Marketing knowledge or experience.
- Critical thinking with a data-driven approach.
- Interest in influencing consumer behavior.
- Motivated by understanding customer behaviors and identifying trends.
Technical
- Process and technical aptitude are essential for this specialized digital role.
- Experience with email marketing platforms, preferably Braze or Adobe Campaign.
- Technical knowledge or interest in CRM automation development (desirable but not essential).
- Interest and experience in email marketing, multi-channel marketing, and digital communications.
- Experience and knowledge in HTML; further knowledge in JavaScript and CSS is desirable but not essential.
- Experience with email template building tools such as Litmus is desirable but not essential.
- Understanding or experience with analytics tools such as Google Analytics or Looker.
Stakeholder Management
- Excellent verbal and written communication skills.
- Collaborative nature with the ability to build strong cross-functional relationships.
- Effective relationship management skills with agencies and internal stakeholders.
- Great time management skills and ability to work independently.
- Proactive attitude with the ability to use initiative and generate ideas.
- Experience in presenting findings or insights to stakeholders with an entrepreneurial spirit.
Presentation Skills
- Proven experience in delivering presentations and comfortable presenting to stakeholders regularly.
Additional Information
- We are a hybrid working team and you will be required to come to our Cardiff office 2 days per week (or more if you prefer).
- We will give you everything you need to work comfortably from home.
Please note – we may close this vacancy early if we receive lots of applications or business priorities change.
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status. All qualified applicants will receive equal consideration for employment.
Salary, Benefits, And Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it’s one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries
Financial Services, IT Services and IT Consulting, and Insurance
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ECRM Marketing Executive employer: Admiral
Contact Detail:
Admiral Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ECRM Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in email marketing and CRM automation. Since this role focuses heavily on email campaigns, understanding platforms like Braze or Adobe Campaign will give you an edge.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss how you've used data to drive marketing decisions in the past. Be ready to share specific examples of how you've optimized campaigns based on performance metrics.
✨Tip Number 3
Practice your presentation skills! This role requires you to present campaign updates and insights regularly, so being confident and clear in your communication will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the marketing field, especially those who have experience in ECRM. Engaging with others can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace ECRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in email marketing and campaign management. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the ECRM Marketing Executive role. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since the role emphasizes a data-driven approach, include examples of how you've used analytics tools to drive marketing decisions. Highlight any experience with Google Analytics or similar platforms.
Prepare for Presentation: Given the importance of presentation skills in this role, be ready to discuss how you've effectively communicated campaign results to stakeholders in the past. Consider preparing a brief example to share during the interview process.
How to prepare for a job interview at Admiral
✨Show Your Marketing Knowledge
Be prepared to discuss your understanding of marketing principles, especially in the context of email marketing and cross-sell campaigns. Highlight any relevant experience you have with tools like Braze or Adobe Campaign.
✨Demonstrate Data-Driven Thinking
Since the role emphasizes a data-driven approach, come ready to share examples of how you've used analytics to inform your marketing strategies. Familiarize yourself with tools like Google Analytics or Looker to discuss their impact on your past campaigns.
✨Prepare for Stakeholder Engagement
Expect to present your ideas clearly and confidently. Practice summarizing campaign results and insights, as well as how you would engage with stakeholders to drive performance improvements.
✨Emphasize Collaboration Skills
This role requires working closely with various teams. Be ready to discuss your experience in building cross-functional relationships and how you’ve collaborated on successful marketing campaigns in the past.
