At a Glance
- Tasks: Lead web conversion strategies and optimise customer journeys for Veygo's digital platforms.
- Company: Join Veygo, a forward-thinking insurance provider backed by Admiral Group.
- Benefits: Enjoy 33 days holiday, flexible working, and up to £3,600 in free shares annually.
- Other info: Be part of a diverse, inclusive culture that values your unique contributions.
- Why this job: Make a real impact on customer growth and experience in a dynamic environment.
- Qualifications: Proven experience in CRO, digital experimentation, and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Who are Veygo? At Veygo our world is learner and temporary pay-as-you-go car insurance. We know people’s lifestyles are changing and our pay-as-you-go insurance provides our customers with flexible cover by the hour, day or week, so they can get cover when they need it, and not when they don’t. We’re proud to have over 1 million customers and to be backed by Admiral Group, voted Best UK Car Insurance Provider six years in a row by The Personal Finance Awards.
About the Role
We’re looking for a commercially-minded and highly analytical Head of Web Conversion & Optimisation to take ownership of conversion performance across Veygo’s digital acquisition journeys. This is a senior, hands-on leadership role focused on maximising conversion before customers enter the product funnel. You’ll be responsible for identifying and unlocking growth opportunities across our websites, organic discovery channels and App Store presence, combining experimentation, content strategy, technical optimisation and customer insight to drive measurable business impact. Working across Marketing, Product, Design, Engineering and Web Operations, you’ll help more customers discover Veygo, understand our products and confidently take the next step towards purchasing cover. Your work will directly influence customer growth, acquisition efficiency and long-term business performance. This role is based in Cardiff on a hybrid basis, with a minimum of one day per week in the office.
Key Responsibilities
- Own conversion performance across all pre-funnel customer touchpoints, including website and app entry points.
- Define and optimise customer journeys that improve conversion into the product funnel.
- Develop and lead a structured experimentation and CRO roadmap across digital channels.
- Embed a test-and-learn culture using insight-led, hypothesis-driven experimentation.
- Translate data, customer behaviour and market insight into measurable performance improvements.
- Lead SEO, GEO and App Store Optimisation strategy, ensuring strong discoverability and intent matching.
- Partner with Product and Technology teams to improve technical SEO foundations and website performance.
- Own content structure, messaging hierarchy and conversion logic across digital experiences.
- Brief and guide creative and content teams to deliver conversion-focused experiences.
- Ensure digital experiences balance customer needs, accessibility, performance and commercial outcomes.
- Collaborate with cross-functional stakeholders to create consistent customer journeys across web, app and funnel entry points.
- Influence strategic decisions through evidence-based recommendations and performance insight.
About You
Essential Experience
- Significant experience in Conversion Rate Optimisation (CRO) and digital experimentation.
- Proven track record of delivering measurable improvements in conversion performance.
- Experience working within direct-to-consumer digital environments.
- Experience across both web and app-based customer journeys.
- Hands-on experience leading SEO and/or App Store Optimisation initiatives with demonstrable results.
- Strong analytical capability and experience using experimentation, analytics and optimisation tools.
- Ability to move confidently between strategic thinking and hands-on delivery.
- Strong stakeholder management and influencing skills.
Desirable Experience
- Experience within Financial Services or another regulated industry.
- Experience working with headless CMS platforms or composable architecture environments.
- Experience managing digital experiences across multiple products, brands or customer segments.
Admiral: Where You Can
We take pride in being a diverse and inclusive business. It’s a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service. Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave. We’re proud of our people-first culture. In fact, we’ve been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics. Our fantastic benefits make sure our colleagues have a great work-life balance.
If you need any adjustments As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process. If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email daniel.cavill@admiralgroup.co.uk or contact us on 07502 959750. This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.
Head of Web Conversion & Optimisation (Pioneer) in Cardiff employer: Admiral
At Veygo, we pride ourselves on being a forward-thinking employer that champions a diverse and inclusive work environment. Our people-first culture not only supports your professional growth through tailored development opportunities but also ensures a healthy work-life balance with generous holiday allowances and the chance to earn free shares. Located in Cardiff, our hybrid working model fosters collaboration while allowing flexibility, making Veygo an exceptional place for those looking to make a meaningful impact in the insurance industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Web Conversion & Optimisation (Pioneer) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Admiral and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Admiral are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Admiral on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Admiral. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Web Conversion & Optimisation (Pioneer) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Admiral. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Admiral:Show us that you’ve done your homework! In your application, briefly mention what you admire about Admiral’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Admiral
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Admiral will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Admiral, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
