Admiral Pubs Management Agreement, Ashby Tavern, Hinckley

The Ashby Tavern underwent significant investment back in early 2024 and is in fantastic condition throughout. The pub is a great example of a proper premium community local, situated on the main Ashby Road, a mile from the nearby town of Hinkley. Its proximity to Hinkley suggests it is in a densely populated area surrounded by housing, with a population of 24,000 within a one-mile radius. The local area shows a mix of private and rented housing, making it ideal for the pub's community offer and values.

Pub Layout

The pub has been thoughtfully transformed with a blend of modern and classic design elements, creating a welcoming and versatile space for all to relax and enjoy. The subtly zoned trading area maintains a cozy feel with both wooden and carpeted areas. A mix of modern loose seating and fixed seating carefully balances flexibility and stability in the seating arrangements. The pub is bright and inviting, creating a welcome space for all to enjoy.

The beer garden is not just an outdoor seating area; it is a carefully designed space that aims to provide a pleasant and versatile experience for customers to enjoy all year round. The beer garden is a standout feature of the pub, capable of hosting 200 people, effectively doubling the square footage of space for customers. There is an enclosed area for the winter months, which is covered and equipped with high poser tables and chairs, complete with its very own Instagram wall!

Trading Style

The Ashby Tavern needs to be the go-to community pub in the area. The product range will be premium, featuring cask, craft, and keg alongside a fun and vibrant cocktail menu and a great wine selection with up to 20 wines. The offering is carefully balanced between affordable pricing and product range catering to a wider customer base. The coffee menu is a great addition for those wishing to relax in the pub during the daytime with friends. Continuously evolving and staying connected with the community is vital through organizing charity events and fundraisers, ensuring the Ashby Tavern can truly become the go-to spot in the area. The pub benefits from both TNT and Sky, and the operator will need to maximize all sporting events. Live music catering for all has been popular previously, and a new operator may explore this further with solo acts and acoustic evenings.

Accommodation

The private accommodation consists of three bedrooms, a large family bathroom, a sitting room, and a kitchen diner, all in good condition throughout after benefiting from investment. It makes a perfect sanctuary for a young family or couple.

Financial

• Security Deposit: £2,000
• No rent applicable on this agreement.
• This opportunity is for you to run your pub as a self-employed manager. Admiral Taverns takes care of all the running costs, including rates, utilities, stock, and day-to-day running costs, whilst you take home 18.5% of the net weekly sales, covering all employment costs relating to your staff and any council tax and TV license for the residential quarters.
• All new operators receive comprehensive free training as part of their agreement.
• 7 Steps to Sales Success Training Programme: Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.
• E-Learning Training: Featuring more than 30 courses for both you and your staff, you'll have access to a wide range of topics from Compliance, Health and Safety to Personal Development and Wellbeing.

BDM Vision

Nicky Alsop, the Business Development Manager, is looking for someone with that spark and zest for all things pub—an experienced individual or couple who genuinely love the pub atmosphere, enjoy engaging with customers, and deliver top-notch service! A commitment to maintaining high retail standards is crucial for creating a positive and inviting environment. You must have the skills to drive the business forward and have a strong and diverse rhythm of the week, while keeping the community close to all that you do.

Future Plans

Additional Information

• Annual Rent: This is our lowest rent figure associated with a Full Tie. If the tie is reduced, the effective rent (via Tie Release Fees) will increase. Rent is billed and paid for weekly in advance depending on the payment terms agreed.
• Occasionally, our Business Development Manager will discuss a start-up rent, which is discretionary to an individual pub and can be discussed.
• Security Deposit: This sum of money will be held on your account and will be returned to you upon exiting the pub based on your final account balance and the condition of the property. Our standard deposit is 25% of the headline rent. Occasionally, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long-term agreement.
• Working Capital: This is a recommended amount required for the day-to-day running of the business.
• Stock: This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, and any unopened/opened kegs and cask ale, provided the container is unopened.
• Fixtures & Fittings: This includes any item that is bolted to the floor or walls, and a fitting is any item that is free-standing or hung by a nail or hook. This will also include furniture.
• Tie: All drinks categories are tied. For fully funded licensees on long-term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.
• Training: £350.00: Before signing a long-term agreement, you will be required to attend our 7 Steps to Sales Success training programme. Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.
• Service Charge Cost: £63.33 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, while giving you peace of mind about your boiler and cellar cooling repair and replacement. This also includes full access to e-learning for you and your staff.
• Zero Business Rates: Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes. Please note, this only applies to pubs marked with an asterisk.