Run an Admiral Pub, The White Lady, Prestatyn

Please note: Applicants must be prepared to invest financially in taking on and running this pub. To understand the level of investment required, please review the financial section.

The White Lady Beer House (formally Royal Victoria) is a large pub located in the popular coastal town of Prestatyn opposite the train station creating a high footfall. The town centre of Prestatyn is only a five minute walk away which is home to an abundance of local amenities. Prestatyn is a seaside town and community in North Wales and is located on the Irish Sea coast, to the east of Rhyl and is incredibly popular with tourists and day trippers. Prestatyn railway station is on the North Wales Coast Line which connects the town with Holyhead and Chester.

Pub Layout: On entering the pub, you are welcomed into the impressive main bar with the bar servery facing you. This area hosts the darts oche, gaming machine and televised screens to show live sports. To the right of this area is the ladies and gents toilets. Fixed and loose seating wraps around the pub with seating for up to 40 covers. To the rear is an area with loose seating along with a pool table and darts board. This area also leads onto the partially equipped catering kitchen which is of a good size and provides great access to all areas of the pub. Externally to the left of the pub is a paved patio with benches and a sheltered smoking solution. Although there is no car park, there is street parking immediately outside along with pay and display car parks located around the town.

Trading Style: The White Lady is a community pub located in a prominent position and attracts local trade along with tourists when visiting this beautiful North Wales coastal town. The pub has previously been home to pool and darts teams however there is an opportunity to re-engage with local teams along with local football teams to re-establish these links within the community. The pub has also been popular in the past with its entertainment offer including karaoke, bands and quiz nights. Food has been successful in the past with both locals and tourists who like to stop by for a bite to eat.

Accommodation: The private accommodation consists of three good sized bedrooms including a lounge, kitchen and bathroom all of which are in good order.

Financial:

• Annual Rent: £tbc
• Security Deposit: £5,000 or the equivalent of three months’ rent, whichever is greater
• Working Capital: £2,000
• Stock: £2,000
• Fixtures and Fittings: To be confirmed upon valuation – funding options may be available for the right licensee.
• Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.

BDM Vision: The White Lady is an extremely well loved pub with locals and visitors and has built up an excellent reputation over the last five years with the current licensee. I am looking for an individual or couple who are local to the area and will engage with the community. The successful applicant will need to demonstrate how they will develop this already popular pub and take it to the next level with a well thought out business plan and enthusiasm and charisma to follow it through.

Additional Information:

• Annual Rent – This is our lowest rent figure associated with a Full Tie. If the tie is reduced the effective rent (via Tie Release Fees) will increase. Rent is billed and paid for weekly in advance depending on the payment terms agreed).
• Security Deposit – This sum of money will be held on your account and will be returned to you on exiting of the pub based on your final account balance and the condition of the property. Our standard deposit is 25% of the headline rent. On occasion, we can negotiate a lower security deposit with the aim to build up to our full deposit on a long term agreement.
• Working Capital – This is a recommend amount required which will be used in the day-to-day running of the business.
• Stock – This will be valued by an independent valuer on the day you take over the pub. This includes unbranded glassware, unopened bottles, wines, spirits, any unopened / opened kegs and cask ale providing the container is unopened.
• Fixtures & Fittings – This includes any item that is bolted to the floor or walls, and a fitting to be any item that is free standing or hung by a nail or hook. This will also include furniture.
• Tie: All drinks categories are tied. For fully funded licensees on long term agreements, we offer free-of-tie options for certain drinks categories in exchange for an annual fee.
• Training – £350.00 – Before signing a long term agreement, you will be required to attend our 7 Steps to Sales Success training programme. Held online over two days, you will learn marketing and business strategies that will help you to grow sales in your pub – step-by-step.
• Service Charge Cost – £63.33 per week – The Admiral Taverns Premium Maintenance Package will help take care of your compliance and statutory obligations with one simple fee, whilst giving you peace of mind about your boiler and cellar cooling repair and replacement. This also includes full access to e-learning for you and your staff.
• *Zero Business Rates – Based on the April 2023 rating list, the Nil Rates Payable is based on small business rates relief being applied for by the licensee and the licensee only occupying one property for commercial purposes. Please note, this only applies to pubs marked with an Asterix.