At a Glance
- Tasks: Lead SEO strategy to help young drivers discover Veygo and improve website performance.
- Company: Join Veygo, a dynamic company transforming insurance for young drivers.
- Benefits: Competitive salary, generous holiday, share scheme, and flexible working options.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Make a real impact on how young drivers find their freedom with innovative SEO strategies.
- Qualifications: Experience in managing websites, strong SEO knowledge, and data-driven decision-making skills.
The predicted salary is between 36900 - 45100 £ per year.
Help shape how young drivers find their freedom with Veygo.
Search is a vital part of how customers discover Veygo.
From helping young drivers find flexible insurance at the right moment to improving how we show up in a competitive market, great SEO connects customers with products that make a real difference.
As we continue to grow, we’re looking for an Website & SEO Manager who can lead our organic-search strategy and turn insight into meaningful, sustainable growth.
This isn’t a role where you’ll simply monitor rankings.
You’ll shape how Veygo is discovered, influence our content and technical roadmap, and work closely with Product, Engineering, Content and Commercial teams to solve real customer problems.
Why this role matters
As a Website & SEO Manager, you’ll lead the strategy that helps more young drivers discover Veygo when they need us most.
You’ll identify opportunities to improve our visibility, make sure our website is technically strong and easy for search engines to understand, and create a clear roadmap for sustainable organic growth.
Whether it’s improving the customer journey, supporting a new product launch or helping the business make smarter commercial decisions, your work will have a direct impact across Veygo.
Working closely with teams across Marketing, Product, Engineering and Content, you’ll use data and insight to continually improve how we appear in search and how customers experience Veygo online.
- You’ll be successful in this role if you
- Develop and deliver an SEO strategy that drives sustainable organic growth.
- Identify opportunities across technical SEO, content, on-page optimisation and digital PR.
- Improve website performance, crawlability, indexation and search visibility.
- Use customer, search and competitor insight to shape content and product priorities.
- Partner with Product, Engineering and Content teams to embed SEO best practice into everything we build.
- Measure performance, communicate impact and turn data into clear recommendations.
- Keep ahead of search trends, algorithm changes and evolving customer behaviour.
- What you’ll bring
- Strong experience managing and optimising a commercially important website, ideally within an ecommerce, digital product or high-growth environment.
- Significant hands-on experience using Word Press or a comparable CMS to manage and optimise website content.
- Strong practical knowledge of SEO across technical, on-page and content optimisation.
- An understanding of emerging GEO and AI-powered search practices, with an interest in how changing search behaviours affect website and content strategy.
- Experience using website analytics and performance data to identify issues, opportunities and recommendations.
Experience using website analytics and performance data to identify issues, opportunities and recommendations.
- A good understanding of conversion optimisation and experimentation, with experience contributing to or supporting CRO activity.
- Experience developing website and/or organic search reporting and communicating performance and recommendations to stakeholders.
- Experience working effectively across disciplines such as Brand, Content, Product, Design, Engineering, Data and Marketing.
- Demonstrable ability to influence decisions and drive activity forward without relying on formal authority.
- It would be great if you also have
- Experience in financial services, insurance or another regulated industry.
- Worked with large, fast-moving websites or digital product organisations.
- Experience supporting digital PR, link-building or brand-growth activity.
- Knowledge of conversion-rate optimisation and how SEO supports wider acquisition performance.
- Mentored others or helped build SEO capability across a business.
Why Veygo?
At Veygo, we’re here to unlock independence.
For young drivers, getting on the road is a massive life moment - freedom, confidence, responsibility, and finally not needing a lift everywhere.
For parents, it’s a big moment too: letting go, while knowing their child is protected and supported.
We make insurance the easy bit.
Since launching in 2016, we’ve helped more than one million customers and sold over eight million policies by making car insurance simpler, more flexible and built around real life.
Now, we’re evolving from short-term cover into a brand that supports young drivers through their first years on the road - helping them build safer habits, manage costs and move forward with confidence.
Backed by Admiral Group, we combine scale-up energy with the strength, trust and expertise of one of the UK’s leading insurers.
Our teams get the freedom to experiment, the ownership to make things happen and the platform to build products that reach millions.
If you want to solve real customer problems, work with smart cross-functional teams and help shape the future of insurance for young drivers, you’ll fit right in.
What you’ll get in return
We believe exceptional people do their best work when they’re trusted, supported and rewarded.
Alongside a competitive salary, you’ll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work-life balance.
Highlights include
- A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral’s success.
- 33 days’ holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
- Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
- Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
- A people-first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.
To explore our full range of benefits, including wellbeing support, healthcare, family-friendly policies and financial benefits, visit our Benefits Page.
Disability Confident Leader
As a Disability Confident Leader, for candidates with a disability or long-term health condition who opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.
If you need any adjustments or support with your application or during the recruitment process, just let us know. Please email
Daniel. Cavill@admiralgroup. co. uk or contact us on
07502 959750.
This number is dedicated to supporting candidates who require reasonable adjustments or support during the application process.
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Website and SEO Manager in Cardiff employer: Admiral Group Plc
Admiral Group plc offers an exceptional work environment for Senior Python Engineers, fostering a culture of collaboration and innovation. With a strong emphasis on employee growth, you will have opportunities to mentor others while engaging in architecture discussions that shape the future of our products. Located in a dynamic setting, Admiral Money prioritises secure and accessible software development, ensuring that your contributions make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Website and SEO Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Admiral Group Plc and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Admiral Group Plc are looking for.
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We think you need these skills to ace Website and SEO Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Admiral Group Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Admiral Group Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Admiral Group Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Admiral Group Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Admiral Group Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Admiral Group Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
