At a Glance
- Tasks: Lead customer communications and design amazing digital experiences.
- Company: Join Admiral Money, a dynamic and inclusive lending arm of Admiral Group.
- Benefits: Enjoy 33 days holiday, competitive salary, and up to £3,600 in free shares annually.
- Other info: Be part of a certified Great Place to Work with excellent career growth opportunities.
- Why this job: Make a real impact in a supportive environment that values your unique contributions.
- Qualifications: Experience in digital marketing and customer communications is essential.
The predicted salary is between 44709 - 54645 £ per year.
We are recruiting for a
Senior Digital Manager to join our team at Admiral Money on a 12-month fixed-term contract!
About us
Admiral Money is the dynamic lending arm of Admiral Group, offering personal loans, motor finance, and homeowner loans since 2017.
We’re building something special for our customers and are looking for curious, driven individuals ready to learn, take on challenges, and make an impact.
We’re proud to be a certified Great Place to Work for over 25 years, with recognition for Women and Wellbeing. Our inclusive culture empowers everyone to Be You.
Need support during the recruitment process? Just let us know – we’re here to help.
The role
The Senior Digital Manager will play a pivotal role in leading customer communications and experience design, reporting directly to the Head of Digital.
This role is responsible for the management and development of the UX/UI team, ensuring best-in-class digital experiences across all customer touchpoints.
Key Responsibilities
- Strategic Communication Planning
- Partner with UX, customer insight, and product teams to define and deliver a comprehensive contact strategy for in-life/acquisition transactional and campaign communications.
- Ensure communications are highly personalised, timely, and aligned with customer needs.
- Communications Platform Owner
- Act as the primary owner of the communications platform (Mapp) relationship.
- Ensure SLAs are met, reporting is accurate and timely, and system usage remains within contractual thresholds to mitigate commercial risk.
- Ability to train other colleagues on the platform.
- Team Leadership & Management
- Lead, manage, and develop the UX/UI team, embedding best practices in experience design and ensuring a consistent, user-focused approach across all projects.
- Oversee team workflows, documentation, and version control to optimise efficiency and quality.
- Campaign Development
- Design and execute communication campaigns (marketing and servicing) for both existing and prospective customers, collaborating with product and commercial teams.
- Communications Management
- Manage communications registers and ensure they are up to date and reviewed on a regular basis.
- Own the communications testing framework and ensure all communications abide by this, managing review schedules, co‑ordinating tests with UX, and maintaining version controls to optimise efficiency and quality.
- Performance Reporting & Value Demonstration
- Collaborate with analytics teams to track, analyze, and articulate the business value of all customer communications.
- Deliver actionable insights and recommendations to enhance effectiveness and efficiency.
- Showcase communications updates with key stakeholders on a quarterly basis.
- Audience Segmentation & Personalisation
- Work closely with the data team and other stakeholders to define audience cohorts and deliver targeted engagement strategies across multiple channels.
- Optimisation & Experimentation
- Leverage AB testing and optimisation tools within the communications platform to continuously improve performance and increase engagement through data‑driven iteration.
- Brand & Tone of Voice
- Champion the company’s brand, tone of voice, and communication standards.
- Review all content that requires a tone of voice approval.
- Liaise with the EUI brand team to ensure consistency and alignment across all channels and touchpoints.
- Compliance & Data Governance
- Ensure all communication activity complies with data protection regulations (GDPR) and internal policies.
- Embed governance and risk awareness into all aspects of planning and delivery.
- Preferences & Cross‑sell Enablement
- Partner with EUI to shape and deliver the preferences/opt‑in workstream.
- Ensure robust mechanisms are in place to capture communication preferences and unlock cross‑sell opportunities.
Requirements
- Understanding of the digital customer lifecycle, particularly customer communications, with a strong understanding of digital marketing and online customer experiences.
- Experience delivering communication or digital solutions across the customer lifecycle through multiple channels.
- Experience working with UX designers and agile delivery teams.
- An understanding of the Fin Tech environment would be beneficial, alongside a passion for identifying new technologies, processes and data opportunities to enhance customer outcomes.
- Experience delivering complex digital products and processes within a regulated environment.
- Customer experience focused, with the ability to positively challenge stakeholders to ensure fair customer outcomes while balancing business growth objectives.
- Experience identifying, measuring and realising value from digital initiatives.
- Admiral: Where You Can
We take pride in being a diverse and inclusive business.
It's a place where you can Be You, and show up as you are.
We’re committed to fostering a people‑first culture where everyone is accepted, supported, and empowered to be brilliant.
You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.
Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays).
You also have the option to buy or sell up to an additional five days of annual leave.
We’re proud of our people‑first culture.
In fact, we’ve been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years!
We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.
Our fantastic benefits make sure our colleagues have a great work‑life balance; You can view some of our other key benefits here.
As a Disability Confident Leader, for candidates with a disability or long‑term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.
If you need any adjustments or support with your application or during the recruitment process, just let us know.
Please do email eden. davies39@admiralgroup. co. uk or contact us on 07780038264.
This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.
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Senior Digital Manager in Cardiff employer: Admiral Group plc
Admiral Group Plc is an exceptional employer that champions a diverse and inclusive work culture, offering generous holiday allowances and potential share options to enhance employee satisfaction. As a Senior Engineering Manager, you will have the opportunity to lead and shape strategy while fostering growth within your teams, making a meaningful impact in a dynamic environment. With a focus on capability development and collaboration with senior leaders, Admiral provides a rewarding platform for professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Manager in Cardiff
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Digital Manager in Cardiff
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Admiral Group plc from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Admiral Group plc specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Admiral Group plc
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Admiral Group plc, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Admiral Group plc you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Admiral Group plc that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Admiral Group plc, so think on your feet and don't hesitate to showcase your creativity!
