Principal Product Manager - Retention in Cardiff

Build the reasons customers choose to stay with Veygo. You’ll own one of Veygo’s highest-impact customer portfolios, leading the experiences that keep customers protected, engaged and coming back. From renewals and retention to recovery journeys and reducing voluntary and involuntary churn, you’ll build products that strengthen customer loyalty, increase customer lifetime value and drive sustainable business growth. Every improvement you make will help more customers choose to stay with Veygo, creating lasting value for both our customers and the business.

Why this role matters

As Principal Product Manager, you’ll have the autonomy to lead one of Veygo’s most strategically important product portfolios. You’ll define the strategy for retention, renewal and recovery, turning business ambition into bold product bets that deliver measurable customer and commercial outcomes. This is a leadership role built on influence, ownership and sound judgement. You’ll bring Product, Design, Engineering, Data, Pricing and Underwriting together around the biggest opportunities, creating clarity from complexity and helping teams make faster, better decisions. Using customer insight, experimentation and evidence, you’ll establish meaningful measures of success and foster a culture of continuous learning, optimisation and exceptional product thinking across multiple squads.

You’ll be successful in this role if you

• Have a track record of improving retention, renewal, customer lifetime value or reducing churn in consumer digital products.
• Think deeply about why customers stay, leave and return, using customer insight, data and experimentation to create experiences that build trust and loyalty.
• Understand how customer behaviour, pricing, lifecycle communications and product experience work together to drive long‑term customer and commercial outcomes.
• Are highly data‑literate, using behavioural insights, cohort analysis and experimentation to make confident product decisions.
• Influence through clear thinking, exceptional writing and the ability to align teams around a shared product strategy.
• Bring strong product judgement, drawing on experience from high‑performing consumer, subscription or recurring‑revenue businesses to solve complex problems.
• Create leverage by embracing AI and modern product development tools, always focusing on customer and business outcomes over features shipped.

What you’ll bring

• Extensive experience as a Product Manager, Senior Product Manager, Lead Product Manager or equivalent within a digital, customer‑led business, with a track record of owning retention, renewal, customer lifetime value or churn outcomes across complex product areas or multiple squads.
• Experience leading strategy, discovery and delivery across complex customer lifecycle, retention, renewal or customer growth products, with a track record of delivering measurable customer and commercial outcomes.
• Strong product judgement, with experience improving customer loyalty, increasing customer lifetime value and reducing voluntary or involuntary churn through product innovation and exceptional customer experiences.
• A data‑led approach, using customer insight, behavioural analytics, cohort analysis and experimentation to understand why customers stay, leave and return, and turning those insights into better products.
• The ability to influence senior stakeholders through clear thinking, compelling communication and strong product narratives, creating alignment around the biggest retention opportunities.
• Experience working closely with Design, Engineering, Data and specialist business teams such as Pricing, Underwriting, Risk, Compliance or Operations to solve complex customer lifecycle challenges.
• A coaching mindset that raises the quality of product thinking, helping teams navigate ambiguity, make better decisions and deliver exceptional customer outcomes.
• Curiosity to embrace AI and modern product development tools to improve discovery, decision‑making and delivery, always focusing on customer and business outcomes over features shipped.

It would be great if you also have

• Experience leading product within a regulated consumer business such as fintech, insurance or financial services.
• Experience building and optimising web and mobile retention, recovery, self‑service or customer engagement journeys.
• An understanding of Consumer Duty, product governance and customer outcome frameworks.
• Experience mentoring Product Managers or helping shape product operating models, portfolio planning or communities of practice.

Why Veygo?

At Veygo, we’re here to unlock independence. For young drivers, getting on the road is a massive life moment - freedom, confidence, responsibility, and finally not needing a lift everywhere. For parents, it’s a big moment too: letting go, while knowing their child is protected and supported. We make insurance the easy bit. Since launching in 2016, we’ve helped more than one million customers and sold over eight million policies by making car insurance simpler, more flexible and built around real life. Now, we’re evolving from short‑term cover into a brand that supports young drivers through their first years on the road - helping them build safer habits, manage costs and move forward with confidence. Backed by Admiral Group, we combine scale‑up energy with the strength, trust and expertise of one of the UK’s leading insurers. Our teams get the freedom to experiment, the ownership to make things happen and the platform to build products that reach millions. If you want to solve real customer problems, work with smart cross‑functional teams and help shape the future of insurance for young drivers, you’ll fit right in.

What you'll get in return

We believe exceptional people do their best work when they're trusted, supported and rewarded. Alongside a competitive salary, you'll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work‑life balance. Highlights include:

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral's success.
• 33 days' holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people‑first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.

To explore our full range of benefits, including wellbeing support, healthcare, family‑friendly policies and financial benefits, visit our Benefits Page.

Disability Confident Leader

As a Disability Confident Leader, for candidates with a disability or long‑term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process. If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email Daniel.Cavill@admiralgroup.co.uk or contact us on 07502 959750. This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.