Principal Product Designer in Cardiff

Shape the future of how customers experience Veygo. You’ll own the vision for Veygo's customer experience across web and mobile, ensuring every interaction feels intuitive, connected and unmistakably Veygo. As our most senior designer, you’ll shape how customers experience our products from first discovery through to long-term engagement, creating experiences that build trust, loyalty and lasting customer relationships.

Working across Product, Engineering, Marketing and Data, you’ll define the design vision for Veygo, evolving our design system, raising the quality of customer experiences and helping teams create products that feel like one seamless experience rather than a collection of individual journeys.

Why this role matters

As Principal Product Designer, you’ll set the direction for design across one of Veygo's most important strategic capabilities. You’ll have the autonomy to shape our customer experience vision, influence product strategy and establish the design standards that enable teams to deliver exceptional customer experiences at scale. This is a leadership role built on influence rather than authority. You’ll bring Product, Engineering and Marketing together around a shared vision for customer experience, creating clarity from complexity while balancing consistency, innovation and speed. Through strong design leadership, systems thinking and customer insight, you’ll help ensure every product we build feels simple, connected and distinctly Veygo.

You’ll be successful in this role if you:

• Create intuitive, connected experiences that help customers move seamlessly across web and mobile.
• Raise the quality of customer experience, interaction design and visual craft across multiple product teams.
• Build and evolve a design system that enables teams to move faster while maintaining consistency and quality.
• Bring Product, Engineering and Marketing together around a shared customer experience vision.
• Think beyond individual features, designing complete customer journeys that strengthen trust and engagement.
• Coach and develop designers, helping raise the quality of design thinking and execution across the organisation.

What you’ll bring

• Extensive experience designing consumer digital products across web and mobile, with a track record of shaping customer experience across complex product ecosystems.
• Strong systems thinking, connecting customer journeys, product experience and brand into a cohesive end-to-end experience.
• Exceptional product judgement, interaction design and visual craft, with a portfolio demonstrating high-quality consumer experiences.
• Experience leading and evolving design systems that support multiple teams while accelerating product development.
• The ability to influence senior stakeholders through clear thinking, compelling communication and a strong design vision.
• Experience partnering with Product, Engineering, Marketing and Data to solve complex customer problems and deliver measurable customer outcomes.
• A coaching mindset that raises the quality of design thinking, helping teams navigate ambiguity and deliver exceptional customer experiences.
• Curiosity to embrace AI and modern design tools to improve discovery, collaboration and design quality while always focusing on customer outcomes.

It would be great if you also have:

• Experience leading design within a consumer business such as fintech, insurance, ecommerce, marketplaces, travel or mobility.
• Experience designing products for younger consumer audiences.
• Experience establishing design standards, design systems or communities of practice across multiple teams.
• Experience balancing brand, customer experience and commercial objectives within a fast-moving digital business.

Why Veygo?

At Veygo, we’re here to unlock independence. For young drivers, getting on the road is a massive life moment - freedom, confidence, responsibility, and finally not needing a lift everywhere. For parents, it’s a big moment too: letting go, while knowing their child is protected and supported. We make insurance the easy bit. Since launching in 2016, we’ve helped more than one million customers and sold over eight million policies by making car insurance simpler, more flexible and built around real life. Now, we’re evolving from short-term cover into a brand that supports young drivers through their first years on the road - helping them build safer habits, manage costs and move forward with confidence. Backed by Admiral Group, we combine scale-up energy with the strength, trust and expertise of one of the UK’s leading insurers. Our teams get the freedom to experiment, the ownership to make things happen and the platform to build products that reach millions. If you want to solve real customer problems, work with smart cross-functional teams and help shape the future of insurance for young drivers, you’ll fit right in.

What you'll get in return

We believe exceptional people do their best work when they're trusted, supported and rewarded. Alongside a competitive salary, you'll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work-life balance. Highlights include:

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral's success.
• 33 days' holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people-first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.

To explore our full range of benefits, including wellbeing support, healthcare, family-friendly policies and financial benefits, visit our Benefits Page.

Disability Confident Leader

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.