At a Glance
- Tasks: Lead web conversion strategies and optimise customer journeys for maximum impact.
- Company: Join Veygo, a people-first company focused on growth and innovation.
- Benefits: Enjoy 33 days holiday, free shares, and flexible work options.
- Other info: Hybrid role based in Cardiff with excellent career progression opportunities.
- Why this job: Make a real difference in customer acquisition and business performance.
- Qualifications: Proven experience in CRO, digital experimentation, and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About The Role
We're looking for a commercially-minded and highly analytical Head of Web Conversion & Optimisation to take ownership of conversion performance across Veygo's digital acquisition journeys. This senior, hands-on leadership role focuses on maximising conversion before customers enter the product funnel. You'll identify and unlock growth opportunities across our websites, organic discovery channels and App Store presence, combining experimentation, content strategy, technical optimisation and customer insight to drive measurable business impact. Working across Marketing, Product, Design, Engineering and Web Operations, you'll help more customers discover Veygo, understand our products and confidently take the next step towards purchasing cover. Your work will directly influence customer growth, acquisition efficiency and long-term business performance. This role is based in Cardiff on a hybrid basis, with a minimum of one day per week in the office.
Responsibilities
- Own conversion performance across all pre-funnel customer touchpoints, including website and app entry points.
- Define and optimise customer journeys that improve conversion into the product funnel.
- Develop and lead a structured experimentation and CRO roadmap across digital channels.
- Embed a test-and-learn culture using insight-led, hypothesis-driven experimentation.
- Translate data, customer behaviour and market insight into measurable performance improvements.
- Lead SEO, GEO and App Store Optimisation strategy, ensuring strong discoverability and intent matching.
- Partner with Product and Technology teams to improve technical SEO foundations and website performance.
- Own content structure, messaging hierarchy and conversion logic across digital experiences.
- Brief and guide creative and content teams to deliver conversion-focused experiences.
- Ensure digital experiences balance customer needs, accessibility, performance and commercial outcomes.
- Collaborate with cross-functional stakeholders to create consistent customer journeys across web, app and funnel entry points.
- Influence strategic decisions through evidence-based recommendations and performance insight.
Essential Experience
- Significant experience in Conversion Rate Optimisation (CRO) and digital experimentation.
- Proven track record of delivering measurable improvements in conversion performance.
- Experience working within direct-to-consumer digital environments.
- Experience across both web and app-based customer journeys.
- Hands-on experience leading SEO and/or App Store Optimisation initiatives with demonstrable results.
- Strong analytical capability and experience using experimentation, analytics and optimisation tools.
- Ability to move confidently between strategic thinking and hands-on delivery.
- Strong stakeholder management and influencing skills.
Desirable Experience
- Experience within Financial Services or another regulated industry.
- Experience working with headless CMS platforms or composable architecture environments.
- Experience managing digital experiences across multiple products, brands or customer segments.
Benefits
We’re proud of our people-first culture. You can grow and progress at a pace and direction that suits you, make a difference for our customers and each other, and share in our future. Eligible employees receive up to £3,600 of free shares each year after one year of service. Everyone receives 33 days holiday (including bank holidays) when they join, increasing with tenure up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.
Head of Web Conversion & Optimisation in Cardiff employer: Admiral Group plc
Veygo is an exceptional employer that champions a people-first culture, offering employees the opportunity to grow and progress in their careers while making a meaningful impact on customer experiences. With a generous holiday allowance of 33 days, increasing with tenure, and the unique benefit of receiving up to £3,600 in free shares annually, Veygo fosters a supportive environment where innovation and collaboration thrive, particularly in the vibrant city of Cardiff. The hybrid working model allows for flexibility, ensuring a balanced work-life dynamic while engaging in exciting projects that drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Web Conversion & Optimisation in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Admiral Group plc and show them what you can bring to the table.
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We think you need these skills to ace Head of Web Conversion & Optimisation in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Admiral Group plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Admiral Group plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Admiral Group plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Admiral Group plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Admiral Group plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Admiral Group plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
