ECRM Marketing Executive in Cardiff

We’re looking for a proactive and enthusiastic Marketing Executive to join our ECRM (Electronic Customer Relationship Management) team within our award-winning Marketing department. In this role, you’ll play a key part in supporting Customer Engagement for Admiral Home Insurance, helping to shape the customer experience across the entire journey. As a member of the ECRM team, your mission will be to deliver impactful direct marketing campaigns that improve customer retention and satisfaction, encourage digital adoption, and drive cross-sell opportunities across Admiral’s growing product portfolio.

Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notification and Direct Mail, finding the right channel mix for the individual customer journey. We aim to ensure we are contacting the right customers, with the right message, at the right time, via the right channel. This role will be a fantastic opportunity to get involved in a dynamic environment and really put your stamp on an expanding portfolio of products.

Responsibilities

• Plan, implement and optimise marketing campaigns for Admiral Household Insurance aimed at nurturing and engaging with the existing customer base.
• Review the customer journey to identify areas of improvement and optimisation.
• Monitor performance against target, pro-actively make suggestions to adjust activity when required.
• Maintain monthly reports and manage stakeholder communications.

Main duties

• Campaign creation: Develop campaign plans for Home Insurance to increase customer engagement and retention. Work with product promotion team to coordinate Home Insurance content in newsletters or other emails for lead generation. Work with Marketing Campaign Manager, Product Marketing teams and Product owners to develop ideas to achieve business targets. End-to-end campaign delivery, including planning, audience identification, email building, content planning with Content team and campaign building by Adobe Campaign. Ensure quality of campaigns is maintained through thorough testing and quality assurance.
• Data Management: Work with compliance, data protection and legal teams, both in EUI and Admiral Group, to ensure campaigns meet FCA, data privacy and ASA requirements. Work with product promotion teams to identify target markets for lead generation campaigns.
• Reporting and stakeholder management: Drive performance against target, reporting on at product and campaign level and proactively make recommendations to improve performance. Present results and findings, producing presentations and reports in digestible format for target audience.

Essential Skills & Experience

• Campaign planning and ideation.
• Critical thinking with a data driven approach.
• Process and technical aptitude.
• Experience creating presentations and utilising Excel for data analysis.
• Effective relationship management skills e.g. agencies, internal stakeholders.

Desirable Skills & Experience

• Experience in email marketing, using Adobe Campaign (or similar email service provider platform) desirable, but not essential.
• HTML, JavaScript, CSS, and workflow building experience is a bonus, but not essential.
• An interest in influencing consumer behaviour, motivated by understanding customer behaviours and identifying trends.
• A completer finisher, who is able to see projects from ideation to delivery on time and to a high quality.
• Excellent communicator; both verbal & written.
• Great time management skills and ability to work independently.
• Proactive attitude with the ability to use initiative & generate ideas.

Admiral takes pride in being a diverse and inclusive business. It’s a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can grow and progress at a pace and direction that suits you, make a difference for our customers and each other, and share in our future with all colleagues eligible for up to £3,600 of free shares each year after one year of service. Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we’ve been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics. Our fantastic benefits make sure our colleagues have a great work-life balance.

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.