Broker Marketing Lead in Cardiff

Admiral Business sits within the Admiral Group and are the experts in business insurance, offering SME insurance for tradespeople, professionals, and couriers. They build products and services that put their customers first, combining agility with reliability to deliver innovative products and superior customer experience to the under-served SME market across the UK.

About the role

You’ll own both the strategy and the delivery defining how broker marketing drives growth and turning that into tangible outputs, campaigns, and commercial results. You’ll tackle complex and often undefined challenges, including how Admiral Business differentiates itself in a broker market dominated by legacy approaches. You’ll be expected to challenge existing ways of working, introduce new thinking, and continuously raise the standard of broker marketing. This role will set the direction, standards, and operating model for broker marketing, with clear accountability for performance, outcomes, and long-term capability build.

Key Responsibilities

• Strategy & Direction
  • Own and evolve the broker marketing strategy, ensuring it directly supports commercial growth targets
  • Define where and how marketing can create competitive advantage in broker distribution
  • Identify complex growth opportunities and solve for them, even where there is no clear precedent
• Commercial Impact
  • Be accountable for the contribution of broker marketing to pipeline, premium, and policy growth
  • Align marketing activity tightly to Distribution goals and broker performance
  • Continuously optimise activity based on performance data and commercial outcomes
• Execution & Delivery
  • Translate strategy into clear, prioritised plans and deliver them end-to-end
  • Take full ownership of output quality, speed, and impact
  • Balance long-term capability build with immediate commercial delivery
• Innovation & Challenge
  • Challenge traditional broker marketing approaches and introduce new ways of working
  • Test and scale new ideas, channels, and engagement models
  • Push the business to think differently about how we win through brokers
• Stakeholder Leadership
  • Act as a senior, credible voice across Growth and Distribution
  • Influence decision-making at senior levels, often without direct authority
  • Align multiple stakeholders around a clear direction, even where views differ
• Capability Building
  • Establish standards, processes, and best practices for broker marketing
  • Lay the foundations for a scalable function, including future team structure
  • Identify capability gaps and proactively address them

Essential Skills & Experience

• Significant experience in B2B / broker / channel marketing, with clear evidence of driving commercial outcomes
• Deep understanding of broker distribution and how to influence it effectively
• Ability to operate as a senior specialist with autonomy and ownership
• Proven ability to translate strategy into execution at pace
• Strong commercial acumen, with a focus on measurable impact
• Strong problem-solving capability, particularly in ambiguous or complex environments
• Experience influencing senior stakeholders and shaping decisions
• Data-led mindset, with the ability to use insight to drive decisions and performance
• High standards, with a track record of raising quality and challenging the status quo

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service. Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave. We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics. Our fantastic benefits make sure our colleagues have a great work-life balance; you can view some of our other key benefits here. As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.