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For Companies At a Glance
- Tasks: Lead performance marketing strategies and optimise paid acquisition campaigns.
- Company: Join Veygo, a forward-thinking insurance provider backed by Admiral Group.
- Benefits: Enjoy 33 days holiday, flexible work options, and up to £3,600 in free shares annually.
- Why this job: Make a real impact in a dynamic environment while growing your marketing skills.
- Qualifications: Strong experience in Paid Search and Paid Social, with analytical skills.
- Other info: Be part of a diverse, inclusive culture that values your growth and wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
At Veygo, our world is learner and temporary pay-as-you-go car insurance. We know people's lifestyles are changing and our pay-as-you-go insurance provides our customers with flexible cover by the hour, day or week, so they can get cover when they need it, and not when they don't. We're proud to have over 1 million customers and to be backed by Admiral Group, voted Best UK Car Insurance Provider six years in a row by The Personal Finance Awards.
The Performance Marketing Lead is responsible for the hands-on delivery, optimisation and scaling of paid acquisition, with a clear centre of gravity in Paid Search and the capability to execute and develop Paid Social as the channel mix evolves. This is a doer role, accountable for building, managing and optimising campaigns day to day in a high-intent environment.
Responsibilities
- Paid Search ownership
- Own strategy and day-to-day execution across Google Ads, Microsoft Ads and Apple Search Ads
- Audit, restructure and optimise account structure, keywords, bidding and match types
- Drive acquisition volume, CPA efficiency and ROI
- Optimise beyond first conversion with LTV and business impact in mind
- Test and scale Performance Max, YouTube for Performance and new platform features
- Paid Social execution
- Build, manage and optimise Paid Social campaigns (Meta, TikTok or similar)
- Test Paid Social as a scalable acquisition lever
- Provide performance evidence to support future channel/team growth
- Work with creative to test audiences, formats and messaging
- Optimisation, testing & insight
- Run ongoing experimentation across targeting, bidding and creative
- Analyse performance data to identify optimisation opportunities
- Turn data into actionable recommendations
- Share learnings to inform wider acquisition and conversion strategy
- Creative & messaging
- Write, test and refine high-performing ad copy
- Brief and iterate creative with content and design teams
- Ensure messaging aligns with user intent
- Technical excellence & tracking
- Ensure accurate tracking, attribution and data integrity
- Troubleshoot tracking and attribution issues with analytics, web ops and product
- Maintain confidence in performance reporting and decision-making
About you
Essential experience:
- Strong hands-on Paid Search experience (Google Ads essential)
- Experience with Microsoft Ads and/or Apple Search Ads
- Proven track record of improving acquisition performance
- Experience personally building and optimising campaigns end to end
- Paid Social execution experience (hands-on, not oversight only)
- Strong analytical capability and comfort working with performance data
- Experience operating in high-intent or regulated environments
Desirable experience:
- Insurance, fintech or other regulated industry experience
- Experience scaling monthly budgets profitably
- Familiarity with Performance Max and YouTube for Performance
- Platform certifications (Google Ads or similar)
Interview Process:
At Veygo, we like to keep things transparent, so you know what to expect. Our interview process usually includes 3 stages:
- Initial chat with the Talent Team
- Case Study Task and Interview (On-site or Remote)
- Final interview with senior stakeholders and team members (On-site)
We aim to complete the process as quickly as possible, but we'll always work around your availability. You'll be supported by our recruitment team throughout, and if you have any questions, please get in touch here.
Admiral: Where You Can
We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We're committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service. Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave. We're proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years. We're fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics. Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.
Performance Marketing Lead in Cardiff employer: Admiral Careers
Contact Detail:
Admiral Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead in Cardiff
✨Tip Number 1
Get to know the company inside out! Research Veygo's values, products, and recent news. This will help you tailor your conversations during interviews and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for the case study task! Brush up on your analytical skills and be ready to showcase your hands-on experience with performance marketing. Practising common scenarios can help you feel more confident and ready to impress.
✨Tip Number 4
Don’t forget to follow up! After your interviews, send a quick thank-you note to express your appreciation for the opportunity. It’s a nice touch that keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Performance Marketing Lead in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Lead role. Highlight your hands-on experience with Paid Search and Paid Social, and don’t forget to mention any relevant achievements that showcase your skills in optimising campaigns.
Show Off Your Analytical Skills: Since this role is all about data-driven decisions, be sure to include examples of how you've used performance data to improve acquisition results. We love seeing numbers that back up your claims, so don’t hold back!
Be Creative with Your Messaging: As a Performance Marketing Lead, you'll need to write compelling ad copy. Share some of your best examples in your application to demonstrate your ability to create high-performing content that resonates with target audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Admiral Careers
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA, ROI, and LTV. Be ready to discuss how you've improved these in past roles, and bring specific examples of campaigns you've optimised.
✨Showcase Your Hands-On Experience
This role is all about execution, so make sure you highlight your hands-on experience with Google Ads, Microsoft Ads, and Paid Social. Prepare to talk through the campaigns you've built and managed, focusing on the strategies you used to drive performance.
✨Be Ready for Case Studies
Expect a case study task during the interview process. Practice analysing data and making recommendations based on performance insights. This will show your ability to turn data into actionable strategies, which is crucial for the role.
✨Align with Their Culture
Veygo values a people-first culture, so be prepared to discuss how you can contribute to this environment. Share examples of how you've fostered collaboration and inclusivity in your previous roles, as this aligns with their commitment to diversity.
