Business Development Manager in Cardiff

Admiral Money is the dynamic lending arm of Admiral Group, offering personal loans, motor finance, and homeowner loans since 2017. We’re building something special for our customers and are looking for curious, driven individuals ready to learn, take on challenges, and make an impact. We’re proud to be a certified Great Place to Work for over 25 years, with recognition for Women and Wellbeing. Our inclusive culture empowers everyone to Be You. If you need support during the recruitment process, let us know – we’re here to help.

Role Overview

This position serves as a pivotal role in sales and relationship management, working in close partnership with Admiral’s panel of brokers by delivering regular support and ongoing training across their operations. The appointed individual will primarily dedicate their time to onsite broker visits, acting as a vital liaison between the broker network and Admiral’s internal teams supporting the business\’ ambitions and targets.

Responsibilities

• Relationship management & business development – Develop strong, lasting partnerships with brokers and key stakeholders by engaging with them consistently, both face-to-face during onsite visits and through virtual channels such as video calls, emails, and phone conversations. Understanding brokers’ individual business needs, addressing their queries promptly, and proactively offering guidance to help them optimise their operations and meet shared objectives.
• Attend broker and industry events to promote Admiral’s offerings and stay abreast of market developments.
• Monitor and enforce compliance with all Broker Oversight requirements, ensuring that all brokers operate in accordance with internal standards and regulatory obligations. Maintain accurate records, perform regular audits, and update oversight frameworks as necessary to reflect changes in regulations or business practices.
• Sales strategy & execution – Collaborate with Admiral’s operational, marketing and product teams to align on pipeline management, campaign execution, and new product launches. Ensure that feedback from brokers is channelled back to the relevant teams, supporting product and proposition development along with service enhancements that meet market needs.
• Gather and monitor market trends, competitor activity, and regulatory changes to inform strategy and participate in trading meetings. Work closely with Admiral’s operational teams to assess their requirements and understand their insights, identify operational bottlenecks, technology needs, and process improvement opportunities from a broker’s viewpoint.
• Leverage data and insights from Sales Ops to optimise sales processes, enhance reporting accuracy, and inform resource prioritisation to ensure Admiral continues to develop a high‑performing broker distribution.
• Set clear goals, KPIs, and frameworks to drive accountability and performance within brokers and hold regular performance reviews and feedback sessions to reinforce accountability and recognise achievement, while addressing areas for development.

Qualifications

• Strong knowledge of the UK specialist lending landscape and regulation.
• Experience of the homeowner loans market desirable but not essential.
• Commercially astute with a data‑driven, results‑oriented mindset.
• Regionally based role so a willingness to travel within a designated region of the UK and to Cardiff HQ as required is essential.

Where You Can

We take pride in being a diverse and inclusive business. It’s a place where you can Be You, and show up as you are. We’re committed to fostering a people‑first culture where everyone is accepted, supported, and empowered to be brilliant. You can grow and progress at a pace and direction that suits you, make a difference for our customers and each other, and share in our future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Benefits

• Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.
• We’ve been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years!
• We’re fully committed to ensuring your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.