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- Tasks: Lead brand strategy and drive impactful marketing initiatives for a veterinary audience.
- Company: Join a dynamic team focused on pet care and animal wellbeing.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Shape brand identity and make a difference in the lives of pets and their owners.
- Qualifications: 5+ years in brand management with a passion for pets and strong project management skills.
- Other info: Collaborate with cross-functional teams and work on exciting international projects.
The predicted salary is between 36000 - 60000 £ per year.
We’re on the lookout for a talented, creative, and commercially-driven Senior Brand Manager with a proven track record of success working across the marketing mix to lead the development and execution of our brand strategy. You’ll bring a consumer-driven mindset to every decision, ensuring brand activity is rooted in deep understanding of the customer journey and delivers meaningful experiences across all touchpoints. You’ll lead high-impact initiatives, collaborating with cross-functional teams and external creative partners to deliver brand activity that resonates deeply with customers. This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth with our veterinary audience across multiple channels and international markets.
Key Responsibilities:
- Champion the brand across all channels, evolving guidelines and developing compelling assets.
- Drive full-funnel creative strategy including campaign launches, seasonal initiatives, and new product launches.
- Lead the stage gate process for all NPD and EPD projects – working hand in hand with commercial, sales, technical, regulatory and project management teams to deliver projects on time and in full.
- Lead marketing efforts to support VET wholesalers, buying groups and the ecomm business - working closely with internal veterinarians and technical teams to ensure material is correct and compliant.
- Support export commercial team by setting clear brand plans KPIs and investment strategy.
- Manage marketing budget effectively to maximise impact and efficiency.
Requirements:
- Minimum 5 years’ experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
- Proven success in developing and executing brand strategies that drive growth.
- Excellent project management and stakeholders alignment skills.
- Experience managing marketing budgets.
- Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
- Experience working with regulatory requirements in veterinary or healthcare sectors is a plus.
- Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
- Experience working in B2C environments.
- Familiarity with veterinary networks, pet retail, or eCommerce channels.
Senior Brand Manager Protexin Veterinary employer: ADM
Contact Detail:
ADM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Protexin Veterinary
✨Tip Number 1
Network like a pro! Reach out to your connections in the veterinary and pet care sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas on brand strategies or campaigns. We love seeing candidates who can think outside the box and bring fresh perspectives to the table.
✨Tip Number 3
Prepare for those interviews! Research the company and its brand identity thoroughly. We want to see that you understand their mission and values, and how you can contribute to their growth in the veterinary market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals who are ready to make an impact in the veterinary field.
We think you need these skills to ace Senior Brand Manager Protexin Veterinary
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! We want to see how you can think outside the box and bring fresh ideas to the table. Use engaging language and examples that highlight your innovative approach to brand management.
Tailor Your Experience: Make sure to tailor your application to reflect your experience in brand management, especially in veterinary or FMCG sectors. We love seeing how your past roles align with our needs, so don’t hold back on showcasing relevant achievements and projects!
Highlight Collaboration Skills: Since this role involves working with cross-functional teams, emphasise your collaboration skills in your application. Share specific examples of how you've successfully partnered with others to drive brand initiatives and achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team at StudySmarter!
How to prepare for a job interview at ADM
✨Know Your Brand Inside Out
Before the interview, dive deep into Protexin's brand values and mission. Understand their product offerings and how they resonate with the veterinary audience. This knowledge will help you articulate how your experience aligns with their brand strategy.
✨Showcase Your Creative Side
Prepare to discuss specific campaigns you've led that demonstrate your creative thinking and commercial impact. Bring examples of how you've developed compelling assets and driven full-funnel strategies, as this role requires a strong creative approach.
✨Highlight Cross-Functional Collaboration
Be ready to share experiences where you've successfully collaborated with various teams, such as sales, technical, and project management. This will show your ability to lead high-impact initiatives and manage stakeholder alignment effectively.
✨Demonstrate Your Commercial Acumen
Discuss how you've managed marketing budgets in the past and maximised impact through strategic investment. Highlight any experience you have with KPIs and how you've used data to drive brand growth, especially in B2C environments.
