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- Tasks: Lead brand strategy and execute high-impact marketing initiatives for Protexin VET.
- Company: Join ADM, a global leader in nutrition and sustainability.
- Benefits: Competitive salary, diverse work environment, and opportunities for career growth.
- Why this job: Shape brand identity and make a real impact in the veterinary sector.
- Qualifications: 5+ years in brand management, preferably in veterinary or FMCG sectors.
- Other info: Collaborative culture focused on diversity, equity, and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
We’re on the lookout for a talented, creative, and commercially-driven Senior Brand Manager with a proven track record of success working across the marketing mix to lead the development and execution of our brand strategy. You’ll bring a consumer-driven mindset to every decision, ensuring brand activity is rooted in deep understanding of the customer journey and delivers meaningful experiences across all touchpoints. You’ll lead high-impact initiatives, collaborating with cross-functional teams and external creative partners to deliver brand activity that resonates deeply with customers. This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth with our veterinary audience across multiple channels and international markets.
Key Responsibilities:
- Champion the brand across all channels, evolving guidelines and developing compelling assets.
- Drive full-funnel creative strategy including campaign launches, seasonal initiatives, and new product launches.
- Lead the stage gate process for all NPD and EPD projects – working hand in hand with commercial, sales, technical, regulatory and project management teams to deliver projects on time and in full.
- Lead marketing efforts to support VET wholesalers, buying groups and the ecomm business - working closely with internal veterinarians and technical teams to ensure material is correct and compliant.
- Support export commercial team by setting clear brand plans KPIs and investment strategy.
- Manage marketing budget effectively to maximise impact and efficiency.
Requirements:
- Minimum 5 years’ experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
- Confident decision-maker, comfortable operating in a fast-paced, collaborative environment.
- Proven success in developing and executing brand strategies that drive growth.
- Excellent project management and stakeholders alignment skills.
- Experience managing marketing budgets.
- Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
- Experience working with regulatory requirements in veterinary or healthcare sectors is a plus.
- Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
Desirable:
- Experience working in B2C environments.
- Familiarity with veterinary networks, pet retail, or eCommerce channels.
Senior Brand Manager Protexin VET employer: ADM
Contact Detail:
ADM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Protexin VET
✨Tip Number 1
Network like a pro! Reach out to your connections in the veterinary and pet care sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your brand management skills! Prepare a portfolio that highlights your past successes in developing and executing brand strategies. Use real examples that demonstrate your impact on growth and customer engagement.
✨Tip Number 3
Get familiar with the company’s brand! Before any interview, dive deep into ADM’s values, products, and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in contributing to their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about joining the team. Don’t forget to follow up after applying to keep your name fresh in their minds!
We think you need these skills to ace Senior Brand Manager Protexin VET
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that highlight your innovative approach to brand management. We want to see how you can bring fresh ideas to the table.
Know Your Audience: Make sure to tailor your application to resonate with our veterinary audience. Show us that you understand their needs and how your experience aligns with delivering meaningful brand experiences. This will help us see you as a perfect fit for the role!
Highlight Your Achievements: Don’t just list your responsibilities; showcase your successes! Use metrics and specific examples to demonstrate how you've driven growth and managed budgets effectively in your previous roles. We love seeing tangible results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at ADM
✨Know Your Brand Inside Out
Before the interview, dive deep into the Protexin VET brand. Understand its values, mission, and recent campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their brand strategy.
✨Showcase Your Consumer-Driven Mindset
Prepare examples that highlight your understanding of the customer journey. Discuss how you've previously developed strategies based on consumer insights and how those strategies led to successful outcomes. This is crucial for a role focused on delivering meaningful experiences.
✨Demonstrate Cross-Functional Collaboration
Be ready to share specific instances where you've worked with diverse teams, such as sales, technical, and project management. Highlight how these collaborations contributed to successful product launches or marketing initiatives, showcasing your ability to lead high-impact projects.
✨Budget Management Savvy
Since managing the marketing budget is key, come prepared with examples of how you've effectively allocated resources in past roles. Discuss any strategies you used to maximise impact while ensuring compliance with regulatory requirements, especially in veterinary or healthcare sectors.
