At a Glance
- Tasks: Lead global brand strategy and oversee innovative marketing campaigns for Protexin.
- Company: Join ADM, a leader in nutrition and agricultural processing with a commitment to diversity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and inclusion.
- Why this job: Make a real impact on brand positioning and consumer engagement across multiple markets.
- Qualifications: Proven experience in brand strategy and content leadership in multi-market environments.
The predicted salary is between 51750 - 63250 £ per year.
The Senior Brand Manager, Protexin is the global owner of consumer brand strategy across the Protexin portfolio, overseeing three brand tiers and six consumer need states. The role defines brand architecture, positioning and content strategy; supports governance of the digital shelf across all platforms and markets, and creates the global asset toolkit that powers activation in ANZ, China and key European markets (Italy, Germany, Spain). Working with Digital, eCommerce, Technical Veterinary, Artwork studio, and Category & Insights teams, you ensure a consistent, differentiated, and commercially effective brand experience across all channels.
Key Responsibilities
- Portfolio Architecture & Brand Governance
- Own the end-to-end portfolio architecture across Protexin Pet, Veterinary, and Professional, ensuring clear differentiation and preventing cannibalisation across all need states.
- Govern brand positioning across New Product Development (NPD) and Existing Product Development (EPD), including naming, packaging, claims, and launch briefs.
- Define and enforce the claims framework per brand tier in partnership with Technical Veterinary teams.
- Own the consumer progression strategy across tiers, including content and messaging that drive movement from Pet to Veterinary to Professional via veterinary recommendation.
- Ensure all launches reinforce the portfolio architecture and brand hierarchy.
- Brand Strategy, Identity & Campaigns
- Own global brand positioning, messaging hierarchy, tone of voice, and visual identity across consumer Protexin brands.
- Define and maintain brand guidelines and creative standards across all markets and channels.
- Lead campaign development from briefing through global toolkit delivery, including agency management and creative approval.
- Oversee packaging and claims development with Technical Veterinary and Animal Project teams.
- Content Strategy & Activation
- Build and own the content calendar across Protexin Pet and Veterinary with brand managers.
- Own the global content calendar across all six need states, ensuring alignment across Social, Paid Media, SEO, Digital Shelf, and Artwork functions.
- Ensure content drives both brand equity and commercial conversion in partnership with eCommerce leadership.
- eCommerce & Digital Shelf Governance
- Own strategic direction and partner with digital team to approve PDP copy, A+ Content, and brand imagery across platforms and markets.
- Ensure digital shelf execution builds both brand trust and commercial performance.
- Lead briefing for organic social and influencer content across Pet and Veterinary brands.
- Partner with Media on audience strategy and campaign asset requirements.
- Define creative briefs for Artwork teams across packaging, campaigns, and market toolkits.
- Brief the Animal brand experience on the DTC site consumer journey, subscription messaging, retention content for the vet-gated DTC model.
- Cross-Brand Coordination with the wider team
- Operate within a shared Marketing & eCommerce ecosystem spanning Animal and Human Health brands.
- Align with Senior Marketing Manager Human Health, and Senior Brand Manager to manage shared resources across content, social, and artwork capacity.
- Ensure clear audience separation between Human and Animal brands across shared channels.
- Contribute to shopper marketing and activation briefs.
- Market Enablement & Localisation
- Build and maintain the global brand toolkit, including campaign templates, content libraries, brand guidelines, and market-specific claims matrices.
- Review and approve local market executions prior to launch.
- Partner on EU regulatory claims framework to ensure market readiness.
Skills & Experience
- Proven experience in brand strategy and content leadership within multi-market or multi-brand organisations.
- Strong capability in governing brand architecture, positioning, and creative standards.
- Experience managing end-to-end NPD/EPD brand input (naming, claims, packaging, launch assets).
- Strong creative judgement with ability to independently evaluate and approve work.
Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
About ADM: At ADM, we unlock the power of nature to provide access to nutrition worldwide. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more.
Senior Brand Marketing Manager (Hybrid) in London employer: ADM
As a leading player in the food and beverage industry, we offer the Head of Commercialisation an exceptional opportunity to drive innovation and growth across the UK and EMEA. Our dynamic work culture fosters collaboration and inclusivity, providing ample opportunities for professional development and leadership. With competitive benefits, flexible working arrangements, and a commitment to employee wellbeing, we ensure that our team members thrive both personally and professionally in our vibrant locations in Stafford, Walden, or Wapping.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Marketing Manager (Hybrid) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ADM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ADM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ADM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ADM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Marketing Manager (Hybrid) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ADM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ADM:Show us that you’ve done your homework! In your application, briefly mention what you admire about ADM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ADM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ADM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ADM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
