At a Glance
- Tasks: Lead global brand strategy and oversee innovative campaigns for Protexin's diverse portfolio.
- Company: Join ADM, a global leader in nutrition and agricultural processing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Embrace diversity and inclusion in a dynamic, collaborative workplace.
- Why this job: Make a real impact on brand identity and consumer engagement across multiple markets.
- Qualifications: Proven experience in brand strategy and content leadership in multi-market environments.
The predicted salary is between 54000 - 66000 £ per year.
The Senior Brand Manager, Protexin is the global owner of consumer brand strategy across the Protexin portfolio, overseeing three brand tiers and six consumer need states. The role defines brand architecture, positioning and content strategy; supports governance of the digital shelf across all platforms and markets, and creates the global asset toolkit that powers activation in ANZ, China and key European markets (Italy, Germany, Spain). Working with Digital, eCommerce, Technical Veterinary, Artwork studio, and Category & Insights teams, you ensure a consistent, differentiated, and commercially effective brand experience across all channels.
Key Responsibilities
- Portfolio Architecture & Brand Governance
- Own the end-to-end portfolio architecture across Protexin Pet, Veterinary, and Professional, ensuring clear differentiation and preventing cannibalisation across all need states.
- Govern brand positioning across New Product Development (NPD) and Existing Product Development (EPD), including naming, packaging, claims, and launch briefs.
- Define and enforce the claims framework per brand tier in partnership with Technical Veterinary teams.
- Own the consumer progression strategy across tiers, including content and messaging that drive movement from Pet to Veterinary to Professional via veterinary recommendation.
- Ensure all launches reinforce the portfolio architecture and brand hierarchy.
- Brand Strategy, Identity & Campaigns
- Own global brand positioning, messaging hierarchy, tone of voice, and visual identity across consumer Protexin brands.
- Define and maintain brand guidelines and creative standards across all markets and channels.
- Lead campaign development from briefing through global toolkit delivery, including agency management and creative approval.
- Oversee packaging and claims development with Technical Veterinary and Animal Project teams.
- Content Strategy & Activation
- Build and own the content calendar across Protexin Pet and Veterinary with brand managers.
- Own the global content calendar across all six need states, ensuring alignment across Social, Paid Media, SEO, Digital Shelf, and Artwork functions.
- Ensure content drives both brand equity and commercial conversion in partnership with eCommerce leadership.
- eCommerce & Digital Shelf Governance
- Own strategic direction and partner with digital team to approve PDP copy, A+ Content, and brand imagery across platforms and markets.
- Ensure digital shelf execution builds both brand trust and commercial performance.
- Lead briefing for organic social and influencer content across Pet and Veterinary brands.
- Partner with Media on audience strategy and campaign asset requirements.
- Define creative briefs for Artwork teams across packaging, campaigns, and market toolkits.
- Brief the Animal brand experience on the DTC site consumer journey, subscription messaging, retention content for the vet-gated DTC model.
- Cross-Brand Coordination with the wider team
- Operate within a shared Marketing & eCommerce ecosystem spanning Animal and Human Health brands.
- Align with Senior Marketing Manager Human Health, and Senior Brand Manager to manage shared resources across content, social, and artwork capacity.
- Ensure clear audience separation between Human and Animal brands across shared channels.
- Contribute to shopper marketing and activation briefs.
- Market Enablement & Localisation
- Build and maintain the global brand toolkit, including campaign templates, content libraries, brand guidelines, and market-specific claims matrices.
- Review and approve local market executions prior to launch.
- Partner on EU regulatory claims framework to ensure market readiness.
Skills & Experience
- Proven experience in brand strategy and content leadership within multi-market or multi-brand organisations.
- Strong capability in governing brand architecture, positioning, and creative standards.
- Experience managing end-to-end NPD/EPD brand input (naming, claims, packaging, launch assets).
- Strong creative judgement with ability to independently evaluate and approve work.
Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
About ADM: At ADM, we unlock the power of nature to provide access to nutrition worldwide. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more.
Senior Brand Manager - Hybrid in London employer: ADM
As a leading player in the food and beverage industry, we offer the Head of Commercialisation an exceptional opportunity to drive innovation and growth across the UK and EMEA. Our dynamic work culture fosters collaboration and inclusivity, providing ample opportunities for professional development and leadership. With competitive benefits, flexible working arrangements, and a commitment to employee wellbeing, we ensure that our team members thrive both personally and professionally in our vibrant locations in Stafford, Walden, or Wapping.
