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For Companies At a Glance
- Tasks: Lead brand strategy, manage campaigns, and oversee marketing content creation.
- Company: Join ADM, a leader in nutrition dedicated to sustainability and innovation.
- Benefits: Enjoy flexible work models, excellent career growth, and a supportive culture.
- Why this job: Be part of a dynamic team shaping brand identity in the pet care industry.
- Qualifications: 3-5 years in brand management, preferably in veterinary or FMCG sectors.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth across both B2B (veterinary practices) and B2C (pet owners) markets. We’re looking for an experienced, creative, and commercially-driven Brand Manager to lead the development and execution of our brand strategy.
Your Responsibilities
- Develop and execute brand strategies to build brand equity and drive customer engagement across all channels.
- Manage the brand activity calendar, including campaign launches, seasonal initiatives, and new product launches.
- Lead the stage gate process for all NPD and EPD projects, collaborating with commercial, sales, technical, regulatory, and project management teams to ensure timely delivery.
- Oversee marketing content creation (website, digital, print, social media, packaging), ensuring compliance with regulatory and veterinary standards.
- Partner with the category team on research initiatives to understand consumer insights, monitor trends, and assess competitor activity.
- Coordinate with agencies on branding, packaging, and promotional campaigns.
- Track and report on brand performance metrics, using data to refine campaigns and inform strategy.
- Lead trade marketing efforts to veterinary practices, including events, exhibitions, POS, and educational materials, working closely with internal veterinarians and technical teams for accuracy and compliance.
- Ensure brand consistency across all internal and external communications.
Your Profile
- 3–5 years’ experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
- Strong understanding of marketing principles, brand building, and omni-channel campaigns.
- Proven success in developing and executing growth-driven brand strategies.
- Excellent communication and project management skills.
- Experience managing marketing budgets.
- Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
- Experience with regulatory requirements in veterinary or healthcare sectors is a plus.
- Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
- Experience working in B2C environments.
- Familiarity with veterinary networks, pet retail, or eCommerce channels.
Your Future Perspective
Challenging tasks, quick decision-making, and a high level of personal responsibility in a modern work environment with flexible work models. Opportunities for innovative thinking and career growth, with the possibility to manage your own career path. Our company culture promotes continuous learning and diversity, supported by Employee Resource Groups and mentorship programs. We offer excellent career opportunities in a leading nutrition company, attractive remuneration, and a flexible work environment that supports mental health awareness.
Learn more about ADM at www.adm.com.
We are proud to be an equal opportunity workplace, valuing diversity and encouraging participation from underrepresented groups through our UK Diversity forum. If you’re interested, apply online with your earliest start date and salary expectations. By applying, you agree to ADM’s privacy policy.
#IncludingYou
Diversity, equity, inclusion, and belonging are core to ADM’s values. We strive to create inclusive environments where every employee can thrive and contribute. For more on our initiatives, visit our website: Diversity, Equity and Inclusion | ADM.
About ADM
At ADM, we harness nature to provide nutrition worldwide. With innovations, a comprehensive portfolio, and a commitment to sustainability, we support our customers in addressing nutritional challenges. As a leader in human and animal nutrition and agriculture, we are dedicated to enriching lives globally. Learn more at www.adm.com.
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Brand Manager employer: ADM
Contact Detail:
ADM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the veterinary and pet care markets. Understanding the specific needs and trends in these sectors will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the veterinary and pet care industries. Attend relevant events, webinars, or trade shows to connect with potential colleagues and learn more about the brand management landscape in this field.
✨Tip Number 3
Showcase your understanding of omni-channel marketing strategies. Be prepared to discuss how you've successfully engaged customers across various platforms, as this is crucial for the role.
✨Tip Number 4
Prepare examples of past campaigns you've managed, particularly those that drove brand growth. Highlight your ability to analyse performance metrics and adjust strategies accordingly, as data-driven decision-making is key in this role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Brand Manager position. Tailor your application to highlight your relevant experience in brand management, especially within veterinary or pet care sectors.
Craft a Compelling CV: Your CV should clearly showcase your 3-5 years of experience in brand management. Emphasise your achievements in developing and executing brand strategies, managing marketing budgets, and any relevant projects that demonstrate your commercial mindset.
Write a Strong Cover Letter: In your cover letter, express your passion for pets and animal wellbeing. Discuss how your skills align with the company's values and how you can contribute to their brand strategy. Be specific about your experience with omni-channel campaigns and consumer insights.
Highlight Relevant Skills: Make sure to mention your excellent communication and project management skills. If you have experience with regulatory requirements in veterinary or healthcare sectors, be sure to include that as well, as it will strengthen your application.
How to prepare for a job interview at ADM
✨Know Your Brand Strategy
Before the interview, make sure you understand the company's brand strategy and how it aligns with their goals. Be prepared to discuss your own experiences in developing and executing brand strategies, particularly in the veterinary or pet care sectors.
✨Showcase Your Creativity
As a Brand Manager, creativity is key. Bring examples of past campaigns you've worked on that demonstrate your ability to think outside the box. Discuss how you approached challenges creatively and what the outcomes were.
✨Understand the Market
Familiarise yourself with current trends in the veterinary and pet care markets. Be ready to talk about competitor activities and consumer insights. This shows that you are proactive and have a strong grasp of the industry landscape.
✨Highlight Your Communication Skills
Effective communication is crucial for this role. Prepare to discuss how you've successfully collaborated with cross-functional teams in the past. Provide examples of how you ensured brand consistency across various channels and communications.
