At a Glance
- Tasks: Own and optimise paid search campaigns to drive business growth.
- Company: Join a rapidly growing brand with a performance-focused marketing team.
- Benefits: Competitive salary, performance bonuses, generous holiday allowance, and impactful work.
- Other info: Hybrid role with opportunities for continuous learning and professional development.
- Why this job: Make a real difference in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in digital marketing, especially with Google Ads and Microsoft Ads.
The predicted salary is between 36000 - 60000 £ per year.
As PPC Executive, you'll take full ownership of paid search and display campaigns for a rapidly growing brand with ambitious customer acquisition targets. This is a great opportunity to join a performance-focused marketing team that values experimentation and data-driven decision making. This is a hybrid role, ideally 3 days in the office, but they will consider flexing to one or two days in the office for the right person.
If you're an ambitious PPC specialist, Paid Media Assistant, Digital Marketing Assistant or similar, with a passion for planning and performance, and you're ready to make a tangible impact on business growth, we'd love to hear from you.
What You'll Be Doing:- Plan, launch and optimise paid search campaigns across Google Ads and Microsoft Ads.
- Manage and optimise display campaigns across Google Ads and StackAdapt.
- Take full ownership of daily campaign management including budgets, keyword bids, ad placements and targeting strategies.
- Regularly analyse campaign data to identify trends, issues and opportunities for performance improvement.
- Generate regular performance reports with actionable insights to improve campaign efficiency.
- Write compelling ad copy that drives engagement and conversions.
- Lead continuous A/B testing across ad formats, copy, keywords, audiences and landing pages.
- Explore new opportunities to expand reach whilst keeping target demographics in mind.
- Stay ahead of platform updates and PPC best practices.
- Collaborate with a marketing team focused on continuous improvement and professional development.
- Experience in a similar paid media or digital marketing role (agency or in-house background).
- Strong hands-on knowledge of Google Ads and Microsoft Ads.
- Experience with StackAdapt or similar programmatic display platforms is a bonus.
- Able to operate independently and take initiative.
- Comfortable managing multiple projects in a fast-paced environment.
- Excellent communication skills across all levels.
- Ability to present results and learnings to both digital specialists and senior leadership.
- Performance-oriented mindset with genuine enthusiasm about paid media.
- Analytical and data-driven approach with strong commercial awareness.
- Desire to continuously learn and develop your marketing expertise.
- Enthusiasm for growing a brand that's competing with national players.
Competitive salary, performance-related bonuses, generous holiday allowance, and the chance to make a real difference in a growing business.
What's Next?If you like the sound of this opportunity, please apply right away!
Paid Search / PPC Executive in Taunton employer: ADLIB
Join a dynamic and innovative marketing team as a Paid Search / PPC Executive, where your contributions will directly influence the growth of a rapidly expanding brand. With a strong emphasis on experimentation and data-driven strategies, you'll enjoy a supportive work culture that fosters professional development and offers flexible hybrid working arrangements. Benefit from competitive salaries, performance-related bonuses, and a generous holiday allowance while making a meaningful impact in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search / PPC Executive in Taunton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ADLIB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ADLIB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ADLIB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ADLIB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search / PPC Executive in Taunton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ADLIB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ADLIB:Show us that you’ve done your homework! In your application, briefly mention what you admire about ADLIB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ADLIB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ADLIB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ADLIB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
