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For Companies At a Glance
- Tasks: Lead conversion rate optimisation and shape digital strategies for a market-leading brand.
- Company: Join a disruptive financial services brand with top marketing talent.
- Benefits: Competitive salary, generous benefits, flexible working, and career growth opportunities.
- Why this job: Make a real impact on user experience and business growth in a strategic role.
- Qualifications: Proven CRO leadership experience and strong analytical skills required.
- Other info: Collaborative environment with a focus on innovation and personalisation.
The predicted salary is between 42000 - 84000 £ per year.
We are looking for a Senior CRO Manager to take the lead on conversion rate optimisation for a disruptive, market-leading brand in Financial Services. They are going through a major transformation and this is a newly created role. You will join an incredible team with some of the best Marketing talent in the country, and there is huge scope to shape the way the brand thinks and behaves on digital platforms.
This is a strategic role where you will create, manage, and deliver a roadmap of experimentation and personalisation initiatives. You will work closely with senior stakeholders and cross-functional teams to maximise user experience and digital performance.
What you will be doing:
- Develop and execute a comprehensive CRO strategy aligned with business objectives.
- Lead and mentor a team of CRO professionals and Personalisation Managers, ensuring collaboration and best practice across all projects.
- Manage the testing roadmap, including A/B and multivariate experiments, and work closely with UX, analytics, product, and marketing teams to identify optimisation opportunities.
- Analyse test results and user behaviour to derive actionable insights.
- Drive personalisation strategies to enhance engagement and conversion, reporting on performance and presenting findings to senior stakeholders.
What experience you will need to apply:
- Proven experience leading CRO programmes in a digital or e-commerce environment.
- Strong knowledge of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
- Experience with personalisation platforms and strategies.
- Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
- Strong leadership and team management experience.
- Effective communication and stakeholder management skills.
- Understanding of UX principles and digital marketing best practices.
What you will get in return for your experience:
You will join a forward-thinking digital team in a role that offers real influence and visibility. Expect a competitive salary in the region of £70k, generous benefits package including an excellent pension, bonus and flexible working options (hybrid working, 3 days in the office ideally but open for the right individual). You will have the chance to lead a high-performing team and deliver projects that make a measurable impact on user experience and business growth.
What’s next?
If you are ready to take on this exciting challenge as Senior CRO Manager, click the apply button to send your CV. If you would like to discuss the role in more detail before applying, please reach out to the consultant managing this opportunity.
Senior CRO Manager employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRO Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Senior CRO Manager role. You never know who might have the inside scoop on opportunities or can refer you directly.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your CRO expertise. Share relevant content and engage with others in the field to boost your visibility.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO strategies and personalisation initiatives. Be ready to discuss your past experiences and how they align with the goals of the company you're applying to.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our incredible team.
We think you need these skills to ace Senior CRO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRO Manager. Highlight your experience with CRO programmes and any tools you've used, like Optimizely or Google Optimize. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Include specific examples of successful A/B tests or personalisation strategies that led to measurable improvements. Numbers speak volumes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRO and how you can contribute to our transformation. Keep it engaging and relevant to the financial services sector.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at ADLIB
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Familiarise yourself with the latest experimentation frameworks and tools like Optimizely and Google Optimize. Be ready to discuss how you've successfully implemented these in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with web analytics tools such as GA4 and Adobe Analytics. Have specific examples ready where you've analysed test results and user behaviour to derive actionable insights that led to improved performance.
✨Demonstrate Leadership Experience
Since this role involves leading a team, be prepared to share your leadership style and experiences. Discuss how you've mentored team members and fostered collaboration across projects, highlighting any successful outcomes from your guidance.
✨Engage with Stakeholders
Effective communication is key in this role. Think of examples where you've successfully managed stakeholder relationships and presented findings. Show how you can translate complex data into understandable insights for senior stakeholders.
