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For Companies At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for a global platform.
- Company: Dynamic tech company at the forefront of travel operations.
- Benefits: Competitive salary, flexible hybrid working, and a friendly team environment.
- Other info: Opportunity to influence strategy and work with a respected brand.
- Why this job: Shape the future of product marketing in a rapidly evolving industry.
- Qualifications: Proven B2B SaaS product marketing experience and strong communication skills.
The predicted salary is between 70000 - 75000 £ per year.
As Product Marketing Manager, you’ll join a truly international technology business operating at the forefront of travel operations. The company has rapidly evolved through the merger of several market leading organisations, bringing together the most advanced solutions in their core markets. This is a rare opportunity to own and build product marketing foundations for a market‑leader as they continue to grow.
What you’ll be doing:
- Take charge of go to market strategy, product positioning and value propositions across a unified platform spanning three core pillars.
- Translate complex capabilities into clear messaging that resonates with large‑scale, B2B customers.
- Partner closely with Product Management, Sales, Customer Success and the wider Marketing team to craft compelling collateral, sales tools, campaigns and product stories.
- Distil product functionality into easy to grasp benefits, create messaging frameworks, and support always on platform campaigns and new AI‑led innovations.
- Drive market and competitive intelligence, feed insights into product roadmaps and help shape thought leadership.
- Produce videos, solution overviews, webinars, case studies and content for global industry events.
- The role is hands on and strategic, giving you the autonomy to create your own plans, build core foundations and influence platform adoption worldwide.
What experience you’ll need to apply:
- Proven experience as a Product Marketing Manager in B2B SaaS (essential).
- Strong product marketing framework knowledge and ability to apply it immediately.
- Experience building value propositions, messaging frameworks and sales collateral.
- Market analysis and competitive research capability.
- Skilled in partnering with Product, Sales and Customer Success teams.
- Excellent communication, storytelling and presentation skills.
- Global experience (highly desirable).
- Aviation or travel industry experience (desirable but not essential).
- A self‑starter mindset: proactive, confident, collaborative and eager to own strategy.
What you’ll get in return for your experience:
- A salary of £70,000–£75,000.
- Join a friendly, diverse team with a relaxed Bristol office environment.
- The hybrid working model is flexible, with the team typically spending 2–3 days in the office but it isn’t regimented.
- Work with a respected UK/US brand and product marketing agency and play a key role in shaping the product marketing function as a whole.
What’s next? If you’re excited by the opportunity to become the Product Marketing Manager driving a next generation global platform, apply now via the button. If you’d like to discuss the role in more detail, feel free to reach out and we can talk through the opportunity.
Product Marketing Manager employer: Adlib
Contact Detail:
Adlib Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This is your chance to demonstrate how you translate complex ideas into clear messaging—just like you'll need to do in the role!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think about how you can share your past experiences in a way that highlights your strategic thinking and collaboration with teams like Product and Sales.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in B2B SaaS and how it aligns with our needs. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since communication is key in this role, use your application to demonstrate your storytelling abilities. Share examples of how you've translated complex product features into compelling messages that resonate with customers.
Highlight Collaboration Experience: We love a team player! Make sure to mention any past experiences where you've partnered with Product, Sales, or Customer Success teams. This will show us that you understand the importance of collaboration in driving product marketing success.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Adlib
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be well-versed in the product's features and benefits. Research the company's offerings thoroughly and be ready to discuss how they stand out in the B2B SaaS market. This will help you articulate clear value propositions during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to go-to-market strategies and how you've successfully positioned products in the past. Use specific examples from your experience to demonstrate your ability to craft compelling messaging frameworks and sales collateral that resonate with customers.
✨Highlight Collaboration Skills
This role requires close partnership with various teams. Be ready to share examples of how you've effectively collaborated with Product Management, Sales, and Customer Success teams. Emphasise your communication and storytelling skills, as these are crucial for creating impactful marketing materials.
✨Stay Updated on Market Trends
Familiarise yourself with current trends in the travel and aviation industries, even if it's not essential. Being knowledgeable about market dynamics and competitive intelligence will show your proactive mindset and readiness to contribute to the company's growth strategy.