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- Tasks: Manage and optimise paid search campaigns to drive customer acquisition.
- Company: Join a leading UK investment brand's dynamic Marketing team.
- Benefits: Competitive salary, flexible holidays, hybrid working, and private medical.
- Why this job: Make a real impact in performance marketing with substantial budgets.
- Qualifications: 1-2 years' experience in paid search and strong analytical skills.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for an ambitious Paid Search Executive to join a leading UK investment brand’s Marketing team. This is an excellent opportunity to develop your paid media career, working on substantial budgets and making a real impact on customer acquisition performance.
If you’re a Paid Search Executive, PPC Executive or Digital Marketing Executive with 1-2 years’ experience managing Google Ads and Microsoft Advertising campaigns, and you’re ready to take the next step in your performance marketing journey, we’d love to hear from you.
What you’ll be doing
- As Paid Search Executive, you’ll support the planning, execution and optimisation of paid search campaigns, working closely with the wider Performance team to drive performance and meet ambitious business objectives.
- Assist in developing and executing paid search strategies across Google Ads and Microsoft Advertising, managing campaigns that drive meaningful customer acquisition and engagement.
- Monitor and optimise campaign performance against key metrics including CTR, CPC, and ROI, using data insights to continuously improve results and identify growth opportunities.
- Conduct keyword research, create compelling ad copy, and run A/B tests to enhance campaign effectiveness and conversion rates across all search activity.
- Collaborate with internal stakeholders across the business to ensure paid search efforts align with broader marketing initiatives and deliver cohesive customer experiences.
- Generate regular performance reports with actionable insights, communicating campaign results clearly to both technical and non-technical audiences.
- Stay current with industry trends, platform updates, and best practices in paid search, bringing fresh ideas and innovative approaches to campaign management.
Experience you’ll need
- 1-2 years’ experience in a paid search or digital marketing role, with hands‑on campaign management experience across Google Ads and Microsoft Advertising platforms.
- Strong analytical skills with the ability to interpret campaign data and make data‑driven decisions that improve performance and ROI.
- Proficiency in web analytics tools such as Google Analytics, with an understanding of how to track and measure campaign success across the customer journey.
- Excellent written and verbal communication skills, with attention to detail and the ability to create engaging ad copy that drives clicks and conversions.
- Ability to manage multiple campaigns simultaneously and meet deadlines in a fast‑paced environment whilst maintaining high standards.
- Proactive approach to problem‑solving with a genuine curiosity about what makes campaigns perform and how to continuously improve results.
- Google Ads certification is desirable, and experience working in financial services or another regulated industry would be advantageous.
- Bachelor’s degree in Marketing, Business or a related field is preferred.
What you’ll get in return
On top of a competitive salary you’ll receive an extensive benefits package, flexible holiday scheme, hybrid working, private medical and much more.
What’s next
If this sounds like the ideal next step in your paid search career, we’d love to hear from you.
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Paid Search Executive employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend marketing events, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Practice explaining your thought process behind campaign strategies and optimisations, so you can impress them with your analytical skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Executive role. Highlight your experience with Google Ads and Microsoft Advertising, and don’t forget to mention any specific campaigns you've managed that showcase your skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about paid search and how your background aligns with our goals at StudySmarter. Be sure to include examples of your analytical skills and campaign successes.
Showcase Your Analytical Skills: Since this role involves a lot of data interpretation, make sure to highlight your analytical skills in both your CV and cover letter. Mention any tools you’ve used, like Google Analytics, and how you've leveraged data to improve campaign performance.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at ADLIB
✨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Advertising. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Since this role heavily relies on analytics, come prepared with examples of how you've used data to optimise campaigns. Talk about key metrics like CTR, CPC, and ROI, and be ready to explain how you’ve made data-driven decisions in past roles.
✨Craft Compelling Ad Copy
As a Paid Search Executive, you'll need to create engaging ad copy. Bring examples of ads you've written that performed well. Discuss your thought process behind the copy and how it contributed to campaign success. This will demonstrate your creativity and understanding of what drives clicks.
✨Stay Current and Curious
The digital marketing landscape is always changing, so show your enthusiasm for staying updated on industry trends and best practices. Mention any recent changes in paid search that you've adapted to or innovative ideas you have for future campaigns. This will highlight your proactive approach and passion for the field.
