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- Tasks: Develop and execute strategic media plans for impactful marketing campaigns.
- Company: Join a leading Bath-based marketing agency known for creative brilliance and integrated strategies.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that bridges marketing and sales with innovative solutions.
- Qualifications: Experience in media planning, strong analytical skills, and excellent communication abilities required.
- Other info: Collaborate with clients and stay ahead of industry trends in a creative environment.
The predicted salary is between 28800 - 48000 £ per year.
Media Planner
Bath Based Marketing Agency
Mix Of Digital And Traditional Media Channels
Are you a strategic thinker with a passion for blending the worlds of marketing and media? Do you thrive in a dynamic and collaborative environment? If so, my client, a leading full service marketing agency based in Bath, is looking for an experienced Media Planner to join their team.
This agency is at the forefront of integrated marketing, where smart strategy meets creative brilliance. They specialise in creating seamless and impactful marketing campaigns that resonate across traditional and digital channels. They pride themselves on their ability to bridge the gap between marketing and sales, delivering comprehensive solutions that drive results.
As a Media Planner you will play a pivotal role in developing and executing strategic media plans that align with clients\’ business objectives.
Key responsibilities as a Media Planner include:
- Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
- Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
- Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
- Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
- Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
- Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
Qualifications:
- Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
- Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
- Stong client facing background.
- Excellent analytical and strategic thinking skills.
- Exceptional communication and negotiation abilities.
- Proficient in media planning tools and software.
What They Offer:
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth within a dynamic agency.
- Collaborative and creative work environment.
- Comprehensive benefits package.
- Hybrid working.
If you are a strategic thinker with a passion for media planning and want to contribute to cutting-edge marketing campaigns, we want to hear from you! Please get in touch with Theo @ ADLIB to find out more. #J-18808-Ljbffr
Media Planner employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in both digital and traditional media. This will not only help you during interviews but also demonstrate your passion for the industry and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the marketing and media sectors. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at agencies like ours.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in detail. Be ready to explain your role, the strategies you implemented, and the results achieved, as this will showcase your experience and strategic thinking skills.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you use data to inform your media planning decisions. Highlight any tools or software you are proficient in, as this is crucial for the role.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Media Planner. Focus on your achievements in both digital and traditional media channels, and include specific examples of successful campaigns you've executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media planning and your strategic thinking skills. Mention how your background aligns with the agency's focus on integrated marketing and your ability to collaborate effectively with clients and teams.
Showcase Analytical Skills: In your application, emphasise your analytical abilities and experience with media planning tools. Provide examples of how you've used data to optimise media plans and achieve campaign goals.
Research the Agency: Familiarise yourself with the agency's work and values. Mention any specific campaigns or projects that resonate with you in your application, demonstrating your genuine interest in joining their team.
How to prepare for a job interview at ADLIB
✨Showcase Your Strategic Thinking
As a Media Planner, your ability to think strategically is crucial. Be prepared to discuss specific examples of how you've developed and executed media plans that align with business objectives. Highlight your thought process and the impact of your strategies.
✨Demonstrate Your Research Skills
Research is key in media planning. During the interview, mention how you conduct in-depth research on target demographics and market trends. Bring examples of how this research has informed your media planning decisions in past roles.
✨Communicate Effectively
Exceptional communication skills are essential for a Media Planner. Practice articulating your ideas clearly and confidently. Be ready to discuss how you've collaborated with clients and internal teams to achieve campaign goals.
✨Stay Updated on Industry Trends
The media landscape is constantly evolving. Show your passion for the industry by discussing recent trends or emerging technologies that could impact media planning. This demonstrates your commitment to staying ahead and recommending innovative solutions.
