Marketing Manager / Growth Marketer (Remote-first)

Overview

This is a brilliant opportunity for a Marketing Manager or Growth Marketer to take full ownership of a purpose-led brand’s B2B marketing strategy. You’ll think Win-win, bring a growth mindset, and be a pacesetter. You\’ll be joining a business that’s on a mission to change lives through industry-leading apprenticeships, with a 3x growth plan over the next 4 years. Although their business is apprenticeships, their approach is very much like a SaaS business, so if you’re looking to break out of SaaS and into a high growth business with real purpose, this could be the opportunity for you. You’ll create, manage and optimise campaigns that drive awareness, credibility and growth – all while working with a passionate, collaborative team.This role is exclusive to ADLIB. Any speculative CVs from other recruiters will be forwarded to us for consideration.

Responsibilities

• You’ll lead all B2B marketing activity, crafting campaigns that speak directly to business audiences and decision-makers.
• You’ll develop vertical-specific messaging, build proof-of-value content, and create case studies and testimonials that support sales and retention.
• You’ll manage email marketing programmes that generate leads and nurture prospects.
• You’ll keep the website fresh and functional using WordPress, support SEO strategy, and ensure compliance.
• You’ll raise brand awareness through PR, events and external communications.
• You’ll be the go-to for marketing insight across the business, aligning closely with sales through CRM and Salesforce reporting.
• You’ll own data, reporting and optimisation, making decisions based on performance and ensuring GDPR compliance.
• As the business grows, you’ll define and build a marketing team. Until then, you’ll be hands-on – designing assets in Canva, updating web content, and leading strategic discussions with senior stakeholders.
• You’ll collaborate across teams, bringing your marketing vision to life and making sure marketing is embedded in everything the business does.

Qualifications

• Proven B2B marketing experience, ideally in a generalist role with a focus on growth.
• Experience creating vertical-specific messaging and campaigns.
• Strong track record in developing case studies and proof-of-value content.
• Solid understanding of GDPR, CMA and project management.
• Hands-on experience with WordPress, Canva, email marketing platforms and Salesforce.
• Comfortable working independently and collaboratively.
• Strategic thinker with a proactive, growth-minded approach.
• Confident communicator, calm under pressure and highly organised.

Benefits

• You’ll be joining a business with a clear purpose and a strong culture.
• Expect a competitive salary up to £50k depending on experience + benefits
• Flexible working (remote-first but it would be great if you’re local enough to spend some time cross-collaborating in-person with the wider team)
• The chance to shape a marketing function from the ground up.
• You’ll be part of a team that values autonomy, collaboration and continuous development – and you’ll be doing work that genuinely makes a difference.

How to apply

If you’re an experienced B2B Marketing Manager who is excited about growing your role, a team, and helping grow a purpose-led business, click the apply button to send over your CV asap!