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For Companies At a Glance
- Tasks: Lead a team to drive product marketing strategies and successful launches.
- Company: Join a growing financial services brand with a strong market presence.
- Benefits: Enjoy a competitive salary, hybrid working, and a comprehensive benefits package.
- Why this job: Shape impactful marketing initiatives and engage with key stakeholders in a dynamic environment.
- Qualifications: Experience in leadership roles within financial services and strong digital marketing skills required.
- Other info: Opportunity to influence business outcomes and work with a talented team.
The predicted salary is between 110000 - 140000 ÂŁ per year.
I’m delighted to be exclusively representing a fantastic client of ours – an established and growing financial services brand – in the recruitment of their brand-new Head of Product Marketing. For this opportunity, we are seeking candidates with prior experience at “Head of” or “Director” level within the financial services sector. What you’ll be doing Reporting into the CMO, the successful candidate will lead a team of three Product Marketing Managers. The core focus of the role is to drive the strategic development, execution, and optimisation of product marketing initiatives. You’ll be responsible for: – Shaping go-to-market strategies for new products. – Defining product positioning and messaging. – Leading successful product launches. The role also requires significant stakeholder engagement to ensure marketing strategies align with broader business goals. You’ll oversee the creation of marketing materials that resonate with target audiences and reflect the brand’s values. In addition, you’ll regularly report on key performance indicators, including lead generation, conversion rates, customer acquisition, and brand awareness. What experience you’ll need to apply
- Demonstrable leadership experience in marketing within the financial services sector.
- A proven track record in developing and implementing marketing strategies that deliver measurable business outcomes.
- Strong understanding of digital marketing tools, social media platforms, and data analytics.
- An analytical mindset with the ability to assess campaign performance and adapt strategies accordingly.
- Solid project management experience, capable of handling multiple initiatives simultaneously.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Proficiency in CRM systems and marketing automation tools.
What you’ll get in return A salary of £110k–£140k DOE, plus a comprehensive benefits package, including a bonus scheme, flexible holiday policy, hybrid working, private medical cover, and much more. What’s next? If this sounds like a great fit, get in touch with Ania today. #J-18808-Ljbffr
Head of Product Marketing employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Network within the financial services sector to connect with professionals who have experience in product marketing. Attend industry events, webinars, or local meetups to build relationships and gain insights into the latest trends and challenges in the field.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully led teams in previous roles. Prepare specific anecdotes that highlight your ability to drive strategic initiatives and achieve measurable outcomes in product marketing.
✨Tip Number 3
Familiarise yourself with the company's products and their market positioning. This will not only help you during interviews but also demonstrate your genuine interest in the role and your proactive approach to understanding their business.
✨Tip Number 4
Prepare to discuss your experience with digital marketing tools and data analytics. Be ready to explain how you've used these tools to optimise marketing strategies and improve campaign performance in your previous roles.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience in marketing, particularly within the financial services sector. Use specific examples of successful product marketing initiatives you've led to demonstrate your capability.
Craft a Compelling Cover Letter: In your cover letter, focus on your strategic development skills and how you've shaped go-to-market strategies in previous roles. Mention your ability to engage stakeholders and align marketing strategies with business goals.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've assessed campaign performance and adapted strategies based on data analytics. This will show your potential employer that you can drive measurable business outcomes.
Highlight Communication Skills: Since excellent communication and presentation skills are crucial for this role, include instances where you've influenced stakeholders or led presentations. This will help convey your ability to manage relationships at all levels.
How to prepare for a job interview at ADLIB
✨Showcase Your Leadership Experience
As a candidate for the Head of Product Marketing, it's crucial to highlight your leadership experience in marketing within the financial services sector. Prepare specific examples of how you've successfully led teams and driven strategic initiatives in previous roles.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to shaping go-to-market strategies and defining product positioning. Think about past product launches you've managed and how you ensured they aligned with broader business goals. This will show your ability to think strategically.
✨Prepare for Stakeholder Engagement Questions
Since the role requires significant stakeholder engagement, anticipate questions about how you've influenced stakeholders at various levels. Share examples that demonstrate your excellent communication and presentation skills, as well as your ability to build relationships.
✨Familiarise Yourself with Key Performance Indicators
Understand the key performance indicators relevant to the role, such as lead generation and conversion rates. Be prepared to discuss how you've tracked and reported on these metrics in the past, showcasing your analytical mindset and ability to adapt strategies based on data.
