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For Companies At a Glance
- Tasks: Own and deliver the email marketing strategy, managing Klaviyo and customer journeys.
- Company: Join a rapidly growing eCommerce brand based in Gloucestershire with ambitious growth plans.
- Benefits: Enjoy a competitive salary, attractive benefits, and a supportive work environment.
- Why this job: Be part of a dynamic team, driving impactful campaigns and making meaningful customer connections.
- Qualifications: Experience with DTC brands, Klaviyo, audience segmentation, and a strong analytical mindset required.
- Other info: Ideal for Email Marketing Managers or CRM Specialists looking to make a real impact.
The predicted salary is between 28800 - 43200 £ per year.
We\’re looking for an Email Marketing Manager to join a rapidly growing eCommerce brand based in Gloucestershire. This is a fantastic opportunity for an experienced email marketer looking to take complete ownership of a critical channel within a data-driven, entrepreneurial organisation. This role would suit someone who has already gained solid experience managing email marketing for DTC brands, you’ll need to have solid experience with Klaviyo. If you’re an Email Marketing Specialist, CRM Manager, CRM Specialist or similar, we would love to hear from you!
What you\’ll be doing
As Email Marketing Manager, you will own and deliver the complete email marketing strategy, working closely with the Head of Digital, and Content team. You\’ll be responsible for managing the Klaviyo platform end-to-end, including segmentation, automation flows, and deliverability optimisation.
You\’ll lead the development of customer lifecycle journeys whilst managing everything from content planning to campaign deployment and reporting. As Email Marketing Manager, you\’ll design and implement sophisticated automation sequences, working closely with the brand team to create meaningful customer connections. A key part of the role involves using data-driven insights to optimise performance metrics and drive revenue growth. You\’ll also focus on developing advanced segmentation strategies and retention campaigns.
This is a fantastic opportunity to join a growing marketing team within a fast-scaling DTC brand with ambitious growth plans. If you\’re an Email Marketing Manager, CRM Manager, or similar with a background in eCommerce, we\’d love to hear from you.
What experience you\’ll need to apply
- Experience managing email marketing for DTC brands
- Proven success with Klaviyo platform
- Strong track record delivering impactful campaigns and automations
- Expertise in audience segmentation and A/B testing
- Experience with customer lifecycle flow design
- Analytical mindset with excellent attention to detail
- Strong collaborator across creative and ecommerce teams
- Familiarity with Shopify platforms
What you\’ll get in return for your experience
A competitive salary plus attractive benefits package and the opportunity to work with a market-leading brand in a supportive, high-growth environment.
What’s next?
If you’re interested in hearing more, please reach out to Charlotte. #J-18808-Ljbffr
Email Marketing Manager employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarise yourself with Klaviyo and its features. Since the role specifically requires solid experience with this platform, consider exploring Klaviyo's resources or even taking a short course to brush up on your skills. This will not only boost your confidence but also show us that you're proactive about your professional development.
✨Tip Number 2
Highlight your experience with DTC brands in your conversations. When networking or during interviews, share specific examples of successful email campaigns you've managed. This will demonstrate your understanding of the unique challenges and opportunities within the DTC space, making you a more attractive candidate.
✨Tip Number 3
Prepare to discuss your analytical mindset. Be ready to talk about how you've used data-driven insights to optimise email performance in past roles. We love candidates who can back up their strategies with metrics, so having concrete examples will set you apart from other applicants.
✨Tip Number 4
Showcase your collaboration skills. Since the role involves working closely with various teams, think of instances where you've successfully collaborated with creative or eCommerce teams. Sharing these experiences will highlight your ability to work well in a team-oriented environment, which is crucial for this position.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with email marketing, particularly with DTC brands and the Klaviyo platform. Use specific examples of campaigns you've managed and their outcomes to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the company's goals. Mention your familiarity with customer lifecycle journeys and data-driven strategies, as these are key aspects of the role.
Showcase Relevant Skills: Emphasise your expertise in audience segmentation, A/B testing, and automation flows. Provide concrete examples of how you've used these skills to optimise performance metrics in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with creative or eCommerce teams. This will show that you're a strong team player who can contribute to a dynamic environment.
How to prepare for a job interview at ADLIB
✨Showcase Your Klaviyo Expertise
Make sure to highlight your experience with the Klaviyo platform during the interview. Be prepared to discuss specific campaigns you've managed, automation flows you've created, and how you've optimised deliverability.
✨Demonstrate Data-Driven Decision Making
Since this role is heavily focused on data, come equipped with examples of how you've used data insights to drive campaign performance. Discuss any A/B testing you've conducted and the results that followed.
✨Discuss Customer Lifecycle Strategies
Be ready to talk about your approach to designing customer lifecycle journeys. Share examples of successful retention campaigns you've implemented and how they contributed to revenue growth.
✨Collaborate and Communicate
This position requires strong collaboration with various teams. Prepare to discuss how you've worked with creative and eCommerce teams in the past, and how you ensure effective communication across departments.
