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- Tasks: Lead conversion rate optimisation and shape digital strategies for a market-leading brand.
- Company: Join a disruptive financial services brand with top marketing talent.
- Benefits: Competitive salary, generous benefits, flexible working, and a chance to lead a high-performing team.
- Why this job: Make a real impact on user experience and business growth in a strategic role.
- Qualifications: Proven CRO experience, strong analytical skills, and effective leadership abilities.
- Other info: Exciting opportunity for career growth in a forward-thinking digital team.
The predicted salary is between 42000 - 84000 £ per year.
We are looking for a Senior CRO Manager to take the lead on conversion rate optimisation for a disruptive, market-leading brand in Financial Services. They are going through a major transformation and this is a newly created role. You will join an incredible team with some of the best Marketing talent in the country, and there is huge scope to shape the way the brand thinks and behaves on digital platforms.
This is a strategic role where you will create, manage, and deliver a roadmap of experimentation and personalisation initiatives. You will work closely with senior stakeholders and cross-functional teams to maximise user experience and digital performance.
What you will be doing:
- Develop and execute a comprehensive CRO strategy aligned with business objectives.
- Lead and mentor a team of CRO professionals and Personalisation Managers, ensuring collaboration and best practice across all projects.
- Manage the testing roadmap, including A/B and multivariate experiments, and work closely with UX, analytics, product, and marketing teams to identify optimisation opportunities.
- Analyse test results and user behaviour to derive actionable insights.
- Drive personalisation strategies to enhance engagement and conversion, reporting on performance and presenting findings to senior stakeholders.
What experience you will need to apply:
- Proven experience leading CRO programmes in a digital or e-commerce environment.
- Strong knowledge of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
- Experience with personalisation platforms and strategies.
- Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
- Strong leadership and team management experience.
- Effective communication and stakeholder management skills.
- Understanding of UX principles and digital marketing best practices.
What you will get in return for your experience:
You will join a forward-thinking digital team in a role that offers real influence and visibility. Expect a competitive salary in the region of £70k, a generous benefits package including an excellent pension, bonus, and flexible working options (hybrid working, 3 days in the office ideally but open for the right individual). You will have the chance to lead a high-performing team and deliver projects that make a measurable impact on user experience and business growth.
What’s next?
If you are ready to take on this exciting challenge as Senior CRO Manager, click the apply button to send your CV. If you would like to discuss the role in more detail before applying, please reach out to the consultant managing this opportunity.
Senior CRO Manager in Bath employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRO Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to CRO. Think about your past experiences and how they align with the role. We want you to shine when it’s your turn to impress!
✨Tip Number 3
Showcase your expertise! Create a portfolio of your previous CRO projects, including A/B tests and personalisation strategies. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Senior CRO Manager in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRO Manager role. Highlight your experience with CRO programmes and any tools you've used, like Optimizely or Google Optimize. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Include specific examples of successful A/B tests or personalisation strategies you've implemented. Numbers and results can really make your application stand out.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Explain why you're excited about this role and how you can contribute to our transformation. We love seeing passion and personality, so let that shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ADLIB
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Familiarise yourself with the latest experimentation frameworks and tools like Optimizely and Google Optimize. Be ready to discuss how you've successfully implemented these in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with web analytics tools such as GA4 or Adobe Analytics. Have specific examples ready where your analytical insights led to actionable changes that improved user experience or conversion rates.
✨Demonstrate Leadership Experience
Since this role involves leading a team, be prepared to share your leadership style and experiences. Discuss how you've mentored others and fostered collaboration across teams, especially in high-stakes projects.
✨Engage with Stakeholders
Highlight your communication skills by preparing examples of how you've effectively managed stakeholder relationships. Discuss how you’ve presented findings and strategies to senior stakeholders, ensuring they understand the value of your CRO initiatives.
