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For Companies At a Glance
- Tasks: Lead paid search strategies and manage substantial budgets for customer acquisition.
- Company: Join a well-known brand with a focus on performance marketing.
- Benefits: Competitive salary, 25 days holiday, flexible working, and private medical insurance.
- Why this job: Make a real impact in a fast-paced environment while mentoring junior team members.
- Qualifications: Experience in managing Google Ads and Microsoft Advertising campaigns with strong analytical skills.
- Other info: Opportunity for genuine career progression in a dynamic team.
The predicted salary is between 36000 - 60000 £ per year.
We're recruiting on behalf of a well-known brand, seeking an experienced Paid Search Manager to take ownership of their paid search strategy and drive significant customer acquisition growth. This is an exceptional opportunity to lead search campaigns with substantial budgets whilst mentoring junior team members in a data-driven, high-performance environment.
If you're a Paid Search Manager, PPC Manager or Senior Paid Search Specialist with proven experience managing significant Google Ads and Microsoft Advertising budgets, and you're ready to make a real impact in a fast-paced, results-focused team, this role offers genuine career progression within performance marketing leadership.
What you'll be doing
- Develop and implement comprehensive paid search strategies across Google Ads and Microsoft Advertising, working closely with the Senior Paid Media Manager to deliver ambitious customer acquisition and ROI targets.
- Lead day-to-day campaign management across search platforms, conducting advanced keyword research, ad copy testing, and bid optimisation whilst managing substantial budgets to maximise performance against key metrics including CPA, ROAS, and conversion rates.
- Monitor and analyse campaign performance using Google Analytics (GA4), Google Data Studio and platform-native tools, providing actionable insights and strategic recommendations to both technical and non-technical stakeholders across the business.
- Collaborate with analytics, content, and digital teams to develop integrated media plans and ensure campaign alignment across channels, whilst maintaining compliance with regulatory requirements and brand guidelines.
- Conduct sophisticated A/B testing across ad formats, landing pages, audiences and bidding strategies, using data-driven insights to continuously optimise campaign performance and identify scalable growth opportunities.
- Provide coaching, guidance and mentorship to team members and new hires, sharing best practices and fostering a culture of testing, learning and continuous improvement.
- Stay ahead of platform updates, algorithm changes, industry trends and search marketing innovations, bringing fresh strategic approaches to campaign management whilst ensuring compliance with evolving regulations.
- Support budget forecasting and allocation activities, ensuring efficient spend distribution across campaigns and platforms to maximise return on investment and meet business objectives.
Experience you'll need
- Proven track record managing paid search campaigns with significant budgets, ideally within a regulated environment such as financial services or similar sectors requiring compliance oversight.
- Strong expertise across Google Ads and Microsoft Advertising platforms, with deep understanding of PPC strategies, keyword research methodologies, conversion optimisation techniques, and attribution models.
- Proficiency in analytics tools including Google Analytics (GA4), Google Data Studio, and campaign management platforms, with the ability to translate complex data into clear, actionable insights.
- Excellent analytical and problem-solving capabilities with a data-driven approach to decision-making and campaign optimisation that demonstrably improves performance.
- Strong communication and collaboration skills with the ability to influence stakeholders, present campaign results effectively, and work cross-functionally in a demanding, fast-paced environment.
- Experience managing multiple campaigns and priorities simultaneously whilst maintaining meticulous attention to detail and meeting tight deadlines without compromising quality.
- Demonstrated ability to mentor and develop team members, sharing knowledge and building capability within the wider team.
- Google Ads certification is advantageous, along with relevant platform accreditations.
- Solid understanding of the full customer journey, conversion tracking, and measuring campaign effectiveness across multiple touchpoints.
What you'll get in return
On top of a competitive salary, you'll receive an extensive benefits package including 25 days' holiday plus bank holidays, option to purchase additional holiday, flexible hybrid working (typically 2-3 days in the Bristol office), private medical insurance, generous pension contributions and much more.
What's next
If this sounds like the ideal next step in your paid search career, we'd love to hear from you.
Paid Search Manager in Bath employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past campaigns that highlight your achievements in managing significant budgets and driving results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Advertising. Be ready to discuss your strategies, successes, and how you’ve optimised campaigns in the past. Confidence in your expertise can really set you apart!
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that Paid Search Manager role!
We think you need these skills to ace Paid Search Manager in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Manager role. Highlight your experience with Google Ads and Microsoft Advertising, and don’t forget to showcase any significant budgets you've managed. We want to see how you’ve driven customer acquisition growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific campaigns you've led and the results you've achieved. We love seeing passion and enthusiasm for performance marketing!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your proficiency with tools like Google Analytics and Data Studio. Share examples of how you've used data to optimise campaigns and drive results. We’re all about data-driven decision-making!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to see your application!
How to prepare for a job interview at ADLIB
✨Know Your Numbers
As a Paid Search Manager, you'll need to be comfortable discussing metrics like CPA, ROAS, and conversion rates. Brush up on your campaign performance stats and be ready to share specific examples of how you've optimised budgets in the past.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with tools like Google Analytics (GA4) and Google Data Studio. Think of a few instances where you turned complex data into actionable insights that led to improved campaign performance. This will show your analytical prowess!
✨Demonstrate Leadership Qualities
Since mentoring is part of the role, come prepared with examples of how you've coached team members or improved team performance. Highlight your ability to foster a culture of testing and learning, which is crucial in a high-performance environment.
✨Stay Updated on Industry Trends
The digital marketing landscape is always changing, so be ready to discuss recent platform updates or industry innovations. Showing that you're proactive about staying informed will demonstrate your commitment to continuous improvement and strategic thinking.
