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For Companies At a Glance
- Tasks: Lead marketing campaigns to boost brand awareness and generate leads for innovative imaging technology.
- Company: Join a cutting-edge company revolutionising imaging systems with quantum technology.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, equity options, and health insurance.
- Why this job: Be the first marketer in a fast-growing team and make a significant impact on global markets.
- Qualifications: 3-5 years in B2B marketing, preferably with hardware products; strategic thinker with hands-on skills.
- Other info: Opportunity to grow a marketing team and advance your career in a dynamic environment.
The predicted salary is between 34000 - 50000 £ per year.
An exciting opportunity has arisen for a B2B Marketing Manager to join a next-generation imaging systems business powered by quantum technology. They’re well established and have a highly unique, plug-and-play product which is relevant to 100s of thousands of potential customers globally. This role is the first Marketer into the organisation and the potential to contribute to the growth of the company is huge. They have a highly collaborative culture with no individual KPIs – success is measured at a company level with marketing supporting and driving commercial success for the team as a whole.
This is your opportunity to do the best work of your career – if you’re an experienced marketing manager with a growth mindset and experience taking hardware products to market, we’d love to hear from you.
What you’ll be doing
- Reporting to the Founders, you’ll work alongside a talented Sales person and Engineers to develop marketing campaigns which increase brand awareness and generate leads.
- Initially, the focus will be on brand and product awareness.
- The Marketing Manager will be able to craft compelling content with the right messaging, understanding their target customer’s problems and offering the right solutions.
- You’ll use modern marketing tools (Ai and automation) to help you create content at pace, and you’ll work with third party contractors / partners to help with creative execution.
- You’ll plan and deliver marketing campaigns across digital marketing channels (website content, imagery, video, blogs, webinars, LinkedIn campaigns, SEO, Google Ads), as well as PR, events and exhibitions.
- You’ll work closely with internal teams (Sales and Engineers) to improve tools, workflows, and drive better customer engagement.
Their audience is global and B2B, spanning but limited to: Researchers and Universities, Government, Service Providers, Remote Sensing, Assets Inspection and Security.
What experience you’ll need to apply
- Proven track record of success in a B2B Marketing Manager role or equivalent, marketing hardware products to a global audience.
- Knowledge of deep tech / physics / quantum / advanced image processing / science-based innovation / camera-based hardware is highly desirable.
- You’ll be an experienced marketer (probably 3-5 years of experience in marketing, but we’re open on this).
- A strategic thinker and ideas person.
- Good hands-on marketing skills – including setting up campaigns across a variety of digital channels, creating content using Ai and automation, and collaborating across cross-functional teams.
- Growth mindset, ambitious and go-getting.
What you’ll get in return for your experience?
- Competitive salary in the region of £40k-£50k depending on experience plus a 10% bonus based on company performance.
- Hybrid working – 3 days a week in Oxford with occasional travel to Cambridge.
- A dynamic, collaborative and fast-paced work environment in a growing, global company currently at 15 people with 30% year on year growth planned.
- Chance to grow a marketing team in future.
- Excellent opportunities for career advancement and professional development.
- Equity Stock Options so you have some skin in the game.
- Pension and Health Insurance options.
What’s next?
If you’re a Marketing Manager with experience taking hardware products to market, we’d love to hear from you ASAP!
B2B Marketing Manager employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the tech and hardware sectors. Understanding how to leverage AI and automation tools will be crucial for this role, so consider exploring online courses or webinars that focus on these technologies.
✨Tip Number 2
Network with professionals in the quantum technology and imaging systems fields. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the challenges and opportunities within this niche market.
✨Tip Number 3
Prepare to showcase your strategic thinking and hands-on marketing skills during interviews. Think of specific examples where you've successfully launched campaigns or improved customer engagement, particularly in a B2B context, as this will demonstrate your fit for the role.
✨Tip Number 4
Research the company’s products and their unique selling points. Being able to articulate how you would position their offerings in the market and engage their target audience will set you apart from other candidates.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, especially with hardware products. Use specific examples of campaigns you've managed and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly your ability to create engaging content and your strategic thinking in marketing.
Showcase Relevant Experience: Emphasise your experience in using modern marketing tools, such as AI and automation, to create content. Mention any previous roles where you collaborated with cross-functional teams to drive marketing success.
Demonstrate a Growth Mindset: In your application, highlight instances where you've taken risks or tried new approaches in your marketing strategies. This will show that you have the ambitious and go-getting attitude they are looking for.
How to prepare for a job interview at ADLIB
✨Understand the Product and Market
Before your interview, make sure you have a solid understanding of the company's unique imaging systems and how they fit into the B2B landscape. Research their target markets and potential customers to demonstrate your knowledge and enthusiasm for the role.
✨Showcase Your Strategic Thinking
As the first marketer in the organisation, you'll need to think strategically about campaigns. Prepare examples of past marketing strategies you've developed, focusing on how you measured success and adapted based on results.
✨Prepare Compelling Content Examples
Since the role involves crafting engaging content, bring examples of your previous work that showcase your ability to translate complex technical information into relatable stories. Highlight how you’ve used modern marketing tools to enhance your content creation.
✨Emphasise Collaboration Skills
This position requires working closely with sales and engineering teams. Be ready to discuss your experience in cross-functional collaboration and how you’ve successfully driven customer engagement through teamwork.
