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For Companies At a Glance
- Tasks: Lead a team to drive product marketing strategies and successful launches.
- Company: Join a growing financial services brand making waves in the industry.
- Benefits: Enjoy a competitive salary, hybrid working, and a flexible holiday policy.
- Why this job: Shape impactful marketing initiatives and engage with key stakeholders in a dynamic environment.
- Qualifications: Experience in financial services marketing at a leadership level is essential.
- Other info: Opportunity to influence business outcomes and work with innovative marketing tools.
The predicted salary is between 88000 - 116000 £ per year.
Im delighted to be exclusively representing a fantastic client of ours – an established and growing financial services brand – in the recruitment of their brand-new Head of Product Marketing. For this opportunity, we are seeking candidates with prior experience at Head of or Director level within the financial services sector.
What youll be doing
Reporting into the CMO, the successful candidate will lead a team of three Product Marketing Managers. The core focus of the role is to drive the strategic development, execution, and optimisation of product marketing initiatives.
Youll be responsible for:
– Shaping go-to-market strategies for new products.
– Defining product positioning and messaging.
– Leading successful product launches.
The role also requires significant stakeholder engagement to ensure marketing strategies align with broader business goals. Youll oversee the creation of marketing materials that resonate with target audiences and reflect the brands values.
In addition, youll regularly report on key performance indicators, including lead generation, conversion rates, customer acquisition, and brand awareness.
What experience youll need to apply
- Demonstrable leadership experience in marketing within the financial services sector.
- A proven track record in developing and implementing marketing strategies that deliver measurable business outcomes.
- Strong understanding of digital marketing tools, social media platforms, and data analytics.
- An analytical mindset with the ability to assess campaign performance and adapt strategies accordingly.
- Solid project management experience, capable of handling multiple initiatives simultaneously.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Proficiency in CRM systems and marketing automation tools.
What youll get in return
A salary of £110k£140k DOE, plus a comprehensive benefits package, including a bonus scheme, flexible holiday policy, hybrid working, private medical cover, and much more.
Whats next?
If this sounds like a great fit, get in touch with Ania today.
Head of Product Marketing in Bristol employer: ADLIB Recruitment
Contact Detail:
ADLIB Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing in Bristol
✨Tip Number 1
Network within the financial services sector. Attend industry events, webinars, and conferences to connect with professionals who might provide insights or referrals for the Head of Product Marketing role.
✨Tip Number 2
Showcase your leadership experience by discussing specific projects where you led a team to success. Prepare examples that highlight your ability to drive product marketing initiatives and engage stakeholders effectively.
✨Tip Number 3
Familiarise yourself with the latest digital marketing tools and trends in the financial services sector. Being knowledgeable about these can help you stand out during discussions with the hiring team.
✨Tip Number 4
Prepare to discuss key performance indicators relevant to product marketing. Be ready to share how you've used data analytics to assess campaign performance and adapt strategies for better outcomes.
We think you need these skills to ace Head of Product Marketing in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your leadership experience in marketing, particularly within the financial services sector. Use specific examples of successful marketing strategies you've developed and implemented.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of product marketing and your ability to shape go-to-market strategies. Mention your experience with stakeholder engagement and how you align marketing strategies with business goals.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've assessed campaign performance and adapted strategies based on data analytics. Highlight any relevant tools or systems you've used.
Prepare for Interviews: Be ready to discuss your project management experience and how you've successfully handled multiple initiatives. Prepare to share specific metrics related to lead generation, conversion rates, and brand awareness from your previous roles.
How to prepare for a job interview at ADLIB Recruitment
✨Showcase Your Leadership Experience
As a candidate for the Head of Product Marketing, it's crucial to highlight your leadership experience in the financial services sector. Prepare specific examples of how you've successfully led teams and driven marketing initiatives that resulted in measurable outcomes.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to shaping go-to-market strategies and product positioning. Think about past experiences where you defined messaging that resonated with target audiences and how you adapted strategies based on performance metrics.
✨Engage with Stakeholders
Since stakeholder engagement is key in this role, prepare to share examples of how you've effectively communicated and influenced stakeholders at various levels. Highlight your ability to align marketing strategies with broader business goals.
✨Familiarise Yourself with Digital Tools
Given the importance of digital marketing tools and data analytics in this position, brush up on your knowledge of relevant platforms. Be prepared to discuss how you've used these tools to assess campaign performance and optimise marketing strategies.
