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- Tasks: Lead marketing efforts for a groundbreaking tech product launch and manage crowdfunding campaigns.
- Company: Join an innovative tech company with a global reach and a successful online knowledge hub.
- Benefits: Enjoy a competitive salary, hybrid working, and the chance to shape your role.
- Why this job: Be part of a diverse team launching a game-changing product that enhances daily lives.
- Qualifications: Experience in growth marketing, crowdfunding, and B2C subscription models is essential.
- Other info: Work closely with the Founder and have access to external agency resources.
The predicted salary is between 80000 - 100000 £ per year.
Are you a Head of Marketing / Growth Marketer with expertise in crowdfunding or kickstarter campaigns, and B2C subscription model marketing?
We’ve partnered with an incredible exciting Tech innovator who are about to launch a ground-breaking tech device powered by Ai, alongside their existing and highly successful online knowledge hub and ecommerce offering. They already have global reach, and this new product launch is going to be a an absolute gamechanger!
What you’ll be doing
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The Head of Marketing / Growth Marketer will work closely with, and report directly to the Founder.
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You’ll be their sole Marketing Lead, with a range of external agency resources at your fingertips (later down the line you are likely to build a team but for now it’s all outsourced).
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The Head of Marketing / Growth Marketer role is likely to go beyond typical product growth marketing, and will include applying your past Kickstarter / Crowdfunding campaign experience to help the Founder and wider business understand what it takes to run a successful campaign and how it might fit with their product growth strategy.
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Growth Marketing / Product launch strategy experience
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Knowledge and experience of running marketing campaigns leveraging Kickstarter or other crowdfunding platforms
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Strong marketing background and able to quickly understand an innovative product and target audience
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Experience marketing innovative hardware / devices and subscription model products
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A competitive salary in the region of £80,000-£100,000 (possible flex for the right person) plus benefits
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Hybrid working (2-3 days in Bristol to enable close working with the Founder and tech/product teams)
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Join a diverse and inclusive, global team
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Opportunity to launch a groundbreaking tech product which will enhance users’ daily lives
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Chance to bring huge value to a highly ambitious team where there’s lots to be done – shape your role based on your strengths and expertise.
Head of Marketing / Growth Marketer employer: ADLIB Recruitment
Contact Detail:
ADLIB Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing / Growth Marketer
✨Tip Number 1
Make sure to showcase your experience with crowdfunding campaigns, especially on platforms like Kickstarter. Highlight any successful projects you've led or contributed to, as this will demonstrate your ability to drive growth and understand the nuances of such campaigns.
✨Tip Number 2
Familiarize yourself with the tech device that the company is launching. Understanding the product inside and out will allow you to craft compelling marketing strategies that resonate with the target audience and align with their needs.
✨Tip Number 3
Network with professionals in the B2C subscription model space. Engaging with others who have successfully marketed similar products can provide you with valuable insights and strategies that you can bring to the table.
✨Tip Number 4
Prepare to discuss how you would leverage external agency resources effectively. Since you'll be working closely with outsourced teams initially, having a clear plan on how to manage and collaborate with them will set you apart from other candidates.
We think you need these skills to ace Head of Marketing / Growth Marketer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in crowdfunding and B2C subscription marketing. Use specific examples of past campaigns you've led, especially those involving innovative products.
Craft a Compelling Cover Letter: In your cover letter, express your passion for tech innovation and how your skills align with the company's goals. Mention your understanding of the target audience and how you can contribute to the product launch strategy.
Showcase Relevant Experience: Include detailed descriptions of your previous roles that involved growth marketing and product launches. Emphasize any experience with Kickstarter or similar platforms, as well as your ability to work with external agencies.
Highlight Your Leadership Skills: Even though this role is currently outsourced, demonstrate your leadership potential. Discuss how you plan to build and manage a team in the future, and how your strategic vision can drive the company's marketing efforts.
How to prepare for a job interview at ADLIB Recruitment
✨Showcase Your Crowdfunding Expertise
Be prepared to discuss your previous experiences with Kickstarter or other crowdfunding campaigns. Highlight specific strategies you implemented that led to successful outcomes, and how those experiences can be applied to the new product launch.
✨Understand the Product Inside Out
Take the time to research the tech device being launched. Understand its features, benefits, and target audience. This knowledge will allow you to demonstrate how you can effectively market the product and align it with the company's growth strategy.
✨Demonstrate Your Growth Marketing Skills
Prepare examples of past marketing campaigns you've led, especially those related to innovative hardware or subscription models. Be ready to discuss metrics and results that showcase your ability to drive growth and engagement.
✨Emphasize Team Collaboration
Since you'll be working closely with the Founder and external agencies, highlight your experience in collaborative environments. Discuss how you can leverage agency resources effectively while also being open to building a team in the future.
