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For Companies At a Glance
- Tasks: Drive user upgrades from free to premium through testing and marketing strategies.
- Company: Join a fast-growing digital e-learning platform with 65,000 monthly users.
- Benefits: Enjoy a competitive salary of £45-55k, performance bonuses, and fully remote work.
- Why this job: Be part of a dynamic startup culture focused on innovation and user engagement.
- Qualifications: Experience in conversion optimisation or in-app marketing is essential; data-driven mindset required.
- Other info: Opportunity to support new products launching in China and for English language schools.
The predicted salary is between 36000 - 66000 £ per year.
Im delighted to be exclusively representing a great Client of ours, a rapidly growing, specialist, digital e-learning platform with recruitment of their brand new Conversion Rate Optimisation Specialist. This role will be a good match for someone who already worked as a CRO Specialist or In-App Marketing Specialist.
The successful candidate will work closely with the CEO and Director of Operations, along with the agency they use for digital marketing and selected freelancers. My Client is in the fortunate position of already having a satisfactory user base (approx. 65,000 users per month) and a steady stream of new users coming in. The main purpose of this role is to convert the existing users from free version to a premium version. The potential is huge as currently only a small number of users choose to upgrade. This will be achieved by a range of testing approaches within the platform itself, email and WhatsApp marketing. This role will be very analytical and the postholder will continually test and innovate to optimise campaigns for the highest rate of conversion and best ROI. They will also analyse user behaviour, conversion data and customer journeys.
Another part of the role will be to coordinate required support for two additional products; the first one will initially be released in China to education providers and the second one is used by English language schools to provide digital support to students and teachers.
What experience you'll need to apply:
- Previous experience working in a conversion optimization role or in-app marketing role.
- You are a self-motivated team player with a hands-on mentality and enjoy working in a fast-paced dynamic startup environment.
- You are data-driven and have a passion for improving acquisition, onboarding, growth, and engagement funnel.
- Growth mindset, with the desire to test and learn and iterate quickly leveraging strong analytical skills, including A/B testing, web & app metrics.
- Genuine ambitions, willing to grow with the business.
What you'll get in return for your experience:
A salary of £45-55k + performance related bonus. This role will be fully remote.
What's next?
If this role sounds like a good match, get in touch with Ania now.
Conversion Rate Optimisation Specialist employer: ADLIB Recruitment
Contact Detail:
ADLIB Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation. Understanding current best practices and tools will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Prepare to discuss specific case studies or examples from your previous roles where you successfully improved conversion rates. This will showcase your analytical skills and hands-on experience, which are crucial for this position.
✨Tip Number 3
Network with professionals in the e-learning and digital marketing sectors. Engaging with others in the industry can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Demonstrate your growth mindset by being ready to discuss how you've learned from past failures or challenges in your CRO efforts. This shows that you're adaptable and willing to iterate, which aligns well with the company's values.
We think you need these skills to ace Conversion Rate Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your previous experience in conversion optimisation or in-app marketing. Use specific metrics and examples to demonstrate your success in improving user conversion rates.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision making and your hands-on approach. Mention your familiarity with A/B testing and how you can contribute to the company's growth.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with web and app metrics. Provide examples of how you've used data to inform your strategies and improve conversion rates.
Express Your Growth Mindset: Convey your willingness to learn and adapt in a fast-paced environment. Highlight any experiences where you've successfully iterated on campaigns based on user feedback or data analysis.
How to prepare for a job interview at ADLIB Recruitment
✨Showcase Your Analytical Skills
As a Conversion Rate Optimisation Specialist, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles, particularly focusing on A/B testing and user behaviour analysis.
✨Understand the User Journey
Familiarise yourself with the concept of customer journeys and be ready to explain how you would analyse and optimise these for better conversion rates. Highlight any experience you have in mapping out user experiences and identifying pain points.
✨Demonstrate a Growth Mindset
This role requires a willingness to test, learn, and iterate quickly. Share instances where you've embraced challenges or failures as learning opportunities, and how this mindset has led to successful outcomes in your past work.
✨Prepare for Collaboration
You'll be working closely with the CEO, Director of Operations, and external agencies. Be ready to discuss how you approach teamwork and communication, especially in a fast-paced environment. Mention any tools or methods you use to ensure effective collaboration.
