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For Companies At a Glance
- Tasks: Drive user conversions from free to premium through testing and innovative marketing strategies.
- Company: Join a fast-growing digital e-learning platform with a solid user base of 65,000 monthly users.
- Benefits: Enjoy a competitive salary of £45-55k, performance bonuses, and fully remote work.
- Why this job: Be part of a dynamic startup culture where your analytical skills can make a real impact.
- Qualifications: Previous experience in conversion optimisation or in-app marketing is essential; a growth mindset is a must.
- Other info: Work closely with the CEO and operations team, and help launch exciting new products.
The predicted salary is between 36000 - 60000 £ per year.
Im delighted to be exclusively representing a great Client of ours, a rapidly growing, specialist, digital e-learning platform with recruitment of their brand new Conversion Rate Optimisation Specialist. This role will be a good match for someone who already worked as a CRO Specialist or In-App Marketing Specialist.
The successful candidate will work closely with the CEO and Director of Operations, along with the agency they use for digital marketing and selected freelancers. My Client is in the fortunate position of already having a satisfactory user base (approx. 65,000 users per month) and a steady stream of new users coming in. The main purpose of this role is to convert the existing users from free version to a premium version. The potential is huge as currently only a small number of users choose to upgrade. This will be achieved by a range of testing approaches within the platform itself, email and WhatsApp marketing. This role will be very analytical and the postholder will continually test and innovate to optimise campaigns for the highest rate of conversion and best ROI. They will also analyse user behaviour, conversion data and customer journeys. Another part of the role will be to coordinate required support for two additional products; the first one will initially be released in China to education providers and the second one is used by English language schools to provide digital support to students and teachers.
What experience you'll need to apply:
- Previous experience working in a conversion optimisation role or in-app marketing role.
- You are a self-motivated team player with a hands-on mentality and enjoy working in a fast-paced dynamic startup environment.
- You are data-driven and have a passion for improving acquisition, onboarding, growth, and engagement funnel.
- Growth mindset, with the desire to test and learn and iterate quickly leveraging strong analytical skills, including A/B testing, web & app metrics.
- Genuine ambitions, willing to grow with the business.
What you'll get in return for your experience:
A salary of £45-55k + performance related bonus. This role will be fully remote.
What's next?
If this role sounds like a good match, get in touch with Ania now.
Conversion Rate Optimisation Specialist employer: ADLIB Recruitment
Contact Detail:
ADLIB Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation. Being well-versed in current strategies and tools will not only boost your confidence but also demonstrate your commitment to the role during any discussions.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Highlighting your analytical skills and results-driven mindset will resonate well with the hiring team.
✨Tip Number 3
Network with professionals in the e-learning and digital marketing sectors. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Showcase your passion for data-driven decision-making by preparing a few ideas on how you would approach optimising user conversion for the platform. This proactive attitude can set you apart from other candidates.
We think you need these skills to ace Conversion Rate Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion rate optimisation or in-app marketing. Use specific metrics and examples to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision making and your enthusiasm for the role. Mention how your skills align with the company's goals of converting users from free to premium.
Showcase Analytical Skills: Provide examples of how you've used analytical skills in past roles. Discuss any A/B testing or user behaviour analysis you've conducted, as this is crucial for the position.
Highlight Growth Mindset: Emphasise your growth mindset in your application. Share instances where you've tested, learned, and iterated on strategies to improve user engagement and conversion rates.
How to prepare for a job interview at ADLIB Recruitment
✨Showcase Your Analytical Skills
As a Conversion Rate Optimisation Specialist, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles, particularly focusing on A/B testing and user behaviour analysis.
✨Understand the User Journey
Familiarise yourself with the customer journey and be ready to explain how you would optimise it. Discuss strategies for converting free users to premium ones, and share any relevant experiences where you've successfully improved user engagement.
✨Emphasise Your Growth Mindset
This role requires a growth mindset, so highlight your willingness to learn and adapt. Share instances where you've tested new ideas or approaches, and how those experiments led to improvements in conversion rates or user satisfaction.
✨Prepare Questions for the Interviewers
Engage with the interviewers by preparing insightful questions about their current strategies and challenges. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.
