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For Companies At a Glance
- Tasks: Build a marketing measurement framework and shape investment decisions with data-driven insights.
- Company: Dynamic company focused on commercial growth through innovative marketing strategies.
- Benefits: Competitive salary, hybrid working, excellent bonuses, and career development opportunities.
- Why this job: Take ownership of marketing performance and make a real impact on business growth.
- Qualifications: Experience in marketing analytics, building frameworks, and strong data skills required.
- Other info: Collaborate with senior leadership and enjoy a vibrant work culture.
The predicted salary is between 54000 - 126000 £ per year.
Build the measurement engine that proves marketing drives commercial growth. Own attribution, incrementality, and MMM from day one. Shape marketing investment decisions with the Marketing Director. Create a unified, trusted view of performance across all channels.
We're looking for a Senior Marketing & Insights Manager to build a full marketing measurement framework from the ground up. This role blends hands‐on technical data-driven work with strategic influence, giving you ownership of attribution, incrementality and MMM. If you love turning complex data into clear commercial decisions, this position is a brilliant opportunity to shape how marketing performance is understood.
What you'll be doing
- Build the end‐to‐end measurement framework; attribution (last‐touch and multi‐touch), incrementality testing, MMM and forecasting.
- Define KPIs, create measurement standards, ensure data integrity and build a reporting setup that brings all channels together in one trusted view.
- Partner closely with marketing, data, finance and data science teams to align performance with commercial outcomes.
- Build dashboards for day‐to‐day optimisation and executive insight, translate analysis into strategic recommendations, and challenge existing narratives with evidence.
- Design the measurement capability from scratch and shape how performance is understood across brand, CRM, content, web/CRO and paid media.
What experience you'll need to apply
- Experience working in a senior level role, building, designing and growing measurement capabilities from scratch.
- Background in data driven role focused on marketing activities.
- Strong background in marketing analytics, growth analytics or marketing science.
- Experience building attribution frameworks (LTA/MTA) and/or MMM.
- Hands-on knowledge of incrementality testing and forecasting.
- SQL skills (Python and/or R a bonus).
- Experience supporting multi-channel marketing teams.
- Able to turn models and analysis into clear commercial recommendations.
- Comfortable building new frameworks, not just maintaining existing ones.
What you'll get in return for your experience
A salary of £90,000, hybrid working with twice a week in the Bristol office, and the chance to build a measurement capability that becomes central to how the business invests, plans and grows. You'll work closely with senior leadership and have real ownership over attribution, MMM, incrementality and unified performance reporting. You'll also have an excellent bonus, benefits and more!
What's next?
If this sounds exciting, hit the apply button or get in touch to chat it through. Happy to walk you through the team, process and next steps if it's a good fit!
Senior Marketing Analytics & Insights Manager in Bath employer: ADLIB Recruitment | B CorpTM
Contact Detail:
ADLIB Recruitment | B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analytics & Insights Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing analytics space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past projects, especially those involving attribution frameworks or MMM. Use real data to demonstrate how your insights led to commercial growth. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your technical skills. Be ready to discuss your experience with SQL, incrementality testing, and how you've built measurement capabilities from scratch. Practice explaining complex concepts in simple terms – it shows you can communicate effectively with non-technical stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Senior Marketing Analytics & Insights Manager in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Analytics & Insights Manager. Highlight your experience in building measurement frameworks and any relevant data-driven projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how you can contribute to our team. Be sure to mention specific experiences that demonstrate your ability to turn complex data into actionable insights.
Showcase Your Technical Skills: Since this role involves hands-on technical work, don’t forget to highlight your SQL skills and any experience with Python or R. We love seeing candidates who can get their hands dirty and build from scratch, so make sure to include relevant examples!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just hit that apply button and let’s get started!
How to prepare for a job interview at ADLIB Recruitment | B CorpTM
✨Know Your Numbers
Make sure you’re well-versed in the key metrics and KPIs relevant to marketing analytics. Brush up on attribution models, incrementality testing, and MMM. Being able to discuss these concepts confidently will show that you understand the technical side of the role.
✨Showcase Your Strategic Thinking
Prepare examples of how you've turned complex data into actionable insights in previous roles. Think about specific instances where your analysis led to significant marketing decisions or changes. This will demonstrate your ability to blend hands-on work with strategic influence.
✨Familiarise Yourself with the Company
Research the company’s current marketing strategies and performance metrics. Understanding their approach will help you tailor your responses and show that you’re genuinely interested in how you can contribute to their growth.
✨Prepare for Technical Questions
Expect questions that test your SQL skills and knowledge of data analysis tools. Be ready to discuss your experience with Python or R if applicable. Practising some common technical interview questions can help you feel more confident during this part of the interview.