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For Companies At a Glance
- Tasks: Lead performance marketing efforts focusing on sales pipeline and revenue growth.
- Company: Join a dynamic tech business expanding its marketing team.
- Benefits: Enjoy a salary of £40-50k and a hybrid working model.
- Why this job: Be the sole marketer initially, shaping strategies and collaborating closely with leadership.
- Qualifications: Experience in B2B or SaaS marketing, especially in startups or scale-ups.
- Other info: Opportunity to grow the marketing team in 2025.
The predicted salary is between 40000 - 50000 £ per year.
I’m delighted to be supporting a great Client of ours, expanding tech business with recruitment of their brand-new Performance Marketing Specialist/ Manager role. This vacancy would be a strong match for someone who already gained some experience as a Demand Generation Specialist, PPC Specialist, Paid Channels Specialist, Growth Marketer, Growth Hacker or Digital Acquisition Specialist.
What you’ll be doing
The successful candidate will report into the MD and they will initially be the sole marketer (with a view of hiring another team member in 2025). This role will focus on sales pipeline and revenue growth in oppose to only generating web traffic or MQLs. The successful postholder will work closely with senior leaders to determine the optimal marketing channel mix. There will be an emphasis on paid ads across Google, Meta, LinkedIn, Youtube, Reddit or sponsored email campaigns. This role will entail a close collaboration with the sales team as well as the copywriter and designer to create highly targeted compelling landing pages and other assets designed to convert prospects into opportunities. Naturally this role will be quite heavy on reporting and providing stakeholder actionable insights and recommendations.
What experience you’ll need to apply
• Previous experience working in a similar role for a b2b or SaaS business.
• Background working for a start up or scale up will be beneficial.
• Proficiency with paid advertising across several channels.
• Superb analytical skills.
• Customer centric mindset.
What you’ll get in return for your experience
A salary of £40-50k + benefits. This role offers a hybrid working model with 2/3 days per week working from the office.
What's next?
If this role sounds like a good match, get in touch with Ania now.
Performance Marketing Manager (PPC) employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (PPC)
✨Tip Number 1
Make sure to showcase your experience with paid advertising across various channels. Highlight specific campaigns you've managed and the results you've achieved, especially in a B2B or SaaS context.
✨Tip Number 2
Emphasize your analytical skills by preparing examples of how you've used data to drive marketing decisions. Be ready to discuss how you measure success and optimize campaigns based on performance metrics.
✨Tip Number 3
Since this role involves close collaboration with sales and creative teams, think of instances where you've successfully worked cross-functionally. Prepare to share how you contributed to creating compelling landing pages or marketing assets.
✨Tip Number 4
Given the focus on revenue growth rather than just traffic generation, be prepared to discuss your strategies for converting leads into customers. Share any relevant experiences that demonstrate your customer-centric mindset.
We think you need these skills to ace Performance Marketing Manager (PPC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in PPC and demand generation. Use specific metrics to showcase your achievements in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasize your analytical skills and customer-centric mindset. Discuss how your background in B2B or SaaS aligns with the company's needs and mention any experience working in startups or scale-ups.
Showcase Your Skills: Include examples of successful paid advertising campaigns you've managed across various channels like Google, Meta, and LinkedIn. Highlight your ability to provide actionable insights and recommendations based on data analysis.
Follow Up: After submitting your application, consider sending a brief follow-up email to express your continued interest in the role. This can help keep you top of mind for the hiring team.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Showcase Your Analytical Skills
Since the role emphasizes reporting and providing actionable insights, be prepared to discuss specific examples of how you've used data to drive marketing decisions in your previous roles. Highlight any tools or methodologies you used to analyze performance.
✨Demonstrate Your Customer-Centric Mindset
The company values a customer-centric approach, so share experiences where you prioritized customer needs in your marketing strategies. Discuss how understanding the customer journey has influenced your campaigns.
✨Familiarize Yourself with Paid Advertising Channels
As the role involves managing paid ads across various platforms, make sure to brush up on the latest trends and best practices for Google, Meta, LinkedIn, and others. Be ready to discuss your experience with these channels and any successful campaigns you've run.
✨Prepare for Collaboration Questions
This position requires close collaboration with sales teams and creative professionals. Think of examples that demonstrate your ability to work cross-functionally and how you’ve contributed to team success in past projects.
