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- Tasks: Support and optimise paid search campaigns to drive customer acquisition.
- Company: Join a leading UK investment brand with a B Corp certification.
- Benefits: Competitive salary, flexible holidays, hybrid working, and private medical.
- Why this job: Make a real impact in performance marketing while developing your skills.
- Qualifications: 1-2 years in paid search or digital marketing with campaign management experience.
- Other info: Dynamic team environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an ambitious Paid Search Executive to join a leading UK investment brand's Marketing team. This is an excellent opportunity to develop your paid media career, working on substantial budgets and making a real impact on customer acquisition performance.
If you are a Paid Search Executive, PPC Executive or Digital Marketing Executive with 1-2 years' experience managing Google Ads and Microsoft Advertising campaigns, and you are ready to take the next step in your performance marketing journey, we would love to hear from you.
What you will be doing:
- Support the planning, execution and optimisation of paid search campaigns, working closely with the wider Performance team to drive performance and meet ambitious business objectives.
- Assist in developing and executing paid search strategies across Google Ads and Microsoft Advertising, managing campaigns that drive meaningful customer acquisition and engagement.
- Monitor and optimise campaign performance against key metrics including CTR, CPC, and ROI, using data insights to continuously improve results and identify growth opportunities.
- Conduct keyword research, create compelling ad copy, and run A/B tests to enhance campaign effectiveness and conversion rates across all search activity.
- Collaborate with internal stakeholders across the business to ensure paid search efforts align with broader marketing initiatives and deliver cohesive customer experiences.
- Generate regular performance reports with actionable insights, communicating campaign results clearly to both technical and non-technical audiences.
- Stay current with industry trends, platform updates, and best practices in paid search, bringing fresh ideas and innovative approaches to campaign management.
Experience you will need:
- 1-2 years' experience in a paid search or digital marketing role, with hands-on campaign management experience across Google Ads and Microsoft Advertising platforms.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions that improve performance and ROI.
- Proficiency in web analytics tools such as Google Analytics, with an understanding of how to track and measure campaign success across the customer journey.
- Excellent written and verbal communication skills, with attention to detail and the ability to create engaging ad copy that drives clicks and conversions.
- Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment whilst maintaining high standards.
- Proactive approach to problem-solving with a genuine curiosity about what makes campaigns perform and how to continuously improve results.
- Google Ads certification is desirable, and experience working in financial services or another regulated industry would be advantageous.
What you will get in return:
On top of a competitive salary, you will receive an extensive benefits package, flexible holiday scheme, hybrid working, private medical and much more.
What’s next:
If this sounds like the ideal next step in your paid search career, we would love to hear from you.
Paid Search Executive employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns. We want to see how you’ve driven performance and made an impact – numbers speak louder than words!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid search. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Executive role. Highlight your experience with Google Ads and Microsoft Advertising, and don’t forget to showcase any successful campaigns you've managed. We want to see how you can make an impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our needs. Be sure to mention any specific achievements in PPC that demonstrate your capabilities.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Share examples of how you've used data insights to improve campaign performance and drive results. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, we can't wait to hear from you!
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Know Your Numbers
As a Paid Search Executive, you'll need to be comfortable with metrics like CTR, CPC, and ROI. Brush up on these key performance indicators before your interview. Be ready to discuss how you've used data insights in past campaigns to drive improvements.
✨Showcase Your Campaigns
Prepare to talk about specific Google Ads and Microsoft Advertising campaigns you've managed. Highlight your role in planning, execution, and optimisation. If possible, bring examples of performance reports you've generated to demonstrate your analytical skills.
✨Stay Current with Trends
The digital marketing landscape is always changing, so make sure you're up-to-date with the latest trends and best practices in paid search. Mention any recent updates or strategies you've implemented that align with current industry standards during your interview.
✨Communicate Clearly
Since you'll be working with both technical and non-technical stakeholders, practice explaining complex concepts in simple terms. Prepare to share how you've effectively communicated campaign results and insights in the past, ensuring everyone understands the impact of your work.