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For Companies At a Glance
- Tasks: Drive data-led marketing decisions and shape impactful strategies.
- Company: Dynamic company focused on innovative marketing analytics.
- Benefits: Salary up to £90k, bonuses, healthcare, and flexible working.
- Why this job: Influence marketing strategy with data-driven insights and storytelling.
- Qualifications: Experience in marketing analytics and web analytics tools required.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 54000 - 126000 £ per year.
Drive data-led marketing decisions and shape strategy. Reporting directly to the Marketing Director. Opportunity to influence marketing strategy through data-driven insights. We’re looking for a Senior Marketing Data and Analytics Manager to lead the charge in turning marketing data into actionable insights. This is a senior role where you’ll work closely with leadership to shape campaigns and long-term strategy. If you love combining data and marketing analytics with storytelling, this could be the perfect next step.
What you’ll be doing
- As Senior Marketing Data and Analytics Manager, you’ll design and implement frameworks to measure marketing effectiveness, ensuring campaigns align with KPIs, ROI, and business objectives.
- You’ll monitor performance, analyse trends, and provide clear recommendations that influence future strategies.
- You’ll lead competitor benchmarking and market intelligence projects, using advanced analytics techniques like marketing-mix modelling, econometrics, and A/B testing to quantify impact.
- You’ll use tools like Power BI, Tableau, Google Analytics, and more daily, to give perspective to marketing data.
- You’ll work with Marketing, Digital Delivery, Product, Finance, and external partners to ensure insights drive decision-making.
- You’ll also present findings to senior stakeholders, translating complex data into compelling narratives that inform leadership and shape business growth.
What experience you’ll need to apply
- Experience as a Marketing Analytics Manager or similar.
- Expertise in web analytics tools (Google Analytics, Adobe Analytics, or similar).
- Strong PowerBI/Tableau experience.
- Experience with tag management systems (Google Tag Manager).
- Solid understanding of digital marketing channels and website technologies.
- Excellent communication and presentation skills.
- Data driven background that’s been applied in a marketing environment.
- Knowledge of data privacy regulations and compliance requirements is a bonus.
What you’ll get in return for your experience
A salary of up to £90,000 as well as a comprehensive benefits package. You’ll get strong benefits like bonus, competitive pension, healthcare and more! They also offer flexible working, but request two days a week in the office.
What’s next?
If this sounds like your next challenge, apply and we’ll be in touch to set up a call!
Locations
Senior Marketing Analytics Manager in Newport, Wales employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analytics Manager in Newport, Wales
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing analytics field and let them know you're on the hunt for a new role. You never know who might have the inside scoop on opportunities that aren't advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing analytics projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. Be ready to explain how your data-driven insights have shaped past marketing strategies. Remember, it’s all about translating complex data into compelling narratives!
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you to join our team. Plus, applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Senior Marketing Analytics Manager in Newport, Wales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Analytics Manager. Highlight your experience with data-driven marketing decisions and any tools like Power BI or Google Analytics that you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share how your background in marketing analytics has shaped your approach to data and decision-making. Don’t forget to mention why you’re excited about the opportunity at StudySmarter!
Showcase Your Data Storytelling Skills: Since this role involves translating complex data into compelling narratives, include examples of how you've done this in the past. We love seeing how you can turn numbers into insights that drive strategy!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Know Your Data Inside Out
Make sure you’re well-versed in the data tools mentioned in the job description, like Google Analytics and Power BI. Prepare to discuss specific examples of how you've used these tools to drive marketing decisions and improve campaign performance.
✨Craft Your Story
Since storytelling is key in this role, think about how you can present your past experiences as compelling narratives. Use the STAR method (Situation, Task, Action, Result) to structure your answers, especially when discussing how your insights influenced marketing strategies.
✨Prepare for Technical Questions
Expect some technical questions around analytics techniques like A/B testing and marketing-mix modelling. Brush up on these concepts and be ready to explain how you’ve applied them in real-world scenarios to measure effectiveness and ROI.
✨Engage with Stakeholders
Since you'll be presenting findings to senior stakeholders, practice how to communicate complex data in a clear and engaging way. Think about how you can tailor your presentation style to different audiences, ensuring your insights resonate with both technical and non-technical team members.
