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- Tasks: Develop and execute strategic media plans for impactful marketing campaigns.
- Company: Join a leading Bath-based marketing agency known for creative brilliance and integrated strategies.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and hybrid working options.
- Why this job: Be part of a dynamic team that bridges marketing and sales with innovative solutions.
- Qualifications: Experience in media planning, strong analytical skills, and proficiency in media tools required.
- Other info: Collaborate with clients and vendors to optimise campaigns and stay ahead of industry trends.
The predicted salary is between 28800 - 48000 £ per year.
Are you a strategic thinker with a passion for blending the worlds of marketing and media? Do you thrive in a dynamic and collaborative environment? If so, my client, a leading full service marketing agency based in Bath, is looking for an experienced Media Planner to join their team.
This agency is at the forefront of integrated marketing, where smart strategy meets creative brilliance. They specialise in creating seamless and impactful marketing campaigns that resonate across traditional and digital channels. They pride themselves on their ability to bridge the gap between marketing and sales, delivering comprehensive solutions that drive results.
As a Media Planner you will play a pivotal role in developing and executing strategic media plans that align with clients' business objectives.
Key responsibilities include:- Collaborate with clients and internal teams to understand campaign goals, target audiences, and messaging strategies.
- Conduct in-depth research on target demographics, market trends, and media channels to inform media planning decisions.
- Develop comprehensive media plans that integrate both traditional and digital channels to maximise campaign reach and impact.
- Utilise data and analytics to optimise media plans throughout the campaign lifecycle.
- Negotiate and maintain relationships with media vendors to secure favourable rates and placements.
- Stay abreast of industry trends and emerging technologies to recommend innovative and effective media solutions.
- Proven experience as a Media Planner in an agency, with a track record of successful campaign execution.
- Strong understanding of offline (press, inserts, door drop, etc) and digital media channels.
- Excellent analytical and strategic thinking skills.
- Exceptional communication and negotiation abilities.
- Proficient in media planning tools and software.
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth within a dynamic agency.
- Collaborative and creative work environment.
- Comprehensive benefits package.
- Hybrid working.
If you are a strategic thinker with a passion for media planning and want to contribute to cutting-edge marketing campaigns, we want to hear from you! Please get in touch with Theo @ ADLIB to find out more.
Media Planner employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planner
✨Tip Number 1
Familiarise yourself with the latest trends in both digital and traditional media. Understanding how these channels interact can give you an edge in discussions with potential employers, showcasing your strategic thinking.
✨Tip Number 2
Network with professionals in the marketing and media industry. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities at agencies like ours.
✨Tip Number 3
Brush up on your negotiation skills. As a Media Planner, you'll need to negotiate with media vendors, so demonstrating your ability to secure favourable rates can set you apart during interviews.
✨Tip Number 4
Showcase your analytical skills by discussing past campaigns where you used data to inform decisions. Be prepared to share specific examples of how your strategies led to successful outcomes, as this will resonate well with hiring managers.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Media Planner. Familiarise yourself with the key skills required, such as strategic thinking, analytical abilities, and knowledge of both digital and traditional media channels.
Tailor Your CV: Customise your CV to highlight relevant experience in media planning. Emphasise any successful campaigns you've worked on, showcasing your ability to blend marketing strategies with media execution.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for media planning and your understanding of the agency's approach to integrated marketing. Use specific examples from your past experiences to demonstrate how you can contribute to their team.
Showcase Your Analytical Skills: In your application, be sure to mention any experience you have with data analysis and media planning tools. Highlight how you've used data to optimise campaigns in the past, as this is crucial for the role.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Research the Agency
Before your interview, take some time to research the marketing agency. Understand their recent campaigns, clients, and overall approach to media planning. This will not only show your interest but also help you tailor your answers to align with their values and objectives.
✨Showcase Your Analytical Skills
As a Media Planner, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data and analytics in past campaigns to inform your media planning decisions. Highlight any tools or software you are proficient in that can aid in this process.
✨Prepare for Scenario Questions
Expect scenario-based questions where you may need to demonstrate your strategic thinking and problem-solving abilities. Think about how you would approach a campaign with specific goals or challenges, and be ready to articulate your thought process clearly.
✨Emphasise Collaboration
Since the role involves working closely with clients and internal teams, emphasise your collaborative skills. Share examples of successful teamwork in previous roles, focusing on how you contributed to achieving common goals and maintaining positive relationships.
