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- Tasks: Lead and shape performance marketing strategy to drive growth across digital channels.
- Company: Join ADLIB Recruitment, a B Corp certified company focused on impactful recruitment.
- Benefits: Enjoy a competitive salary, extensive benefits, flexible holiday, and hybrid working options.
- Why this job: Make a significant impact in a pivotal growth stage with a high-performing team.
- Qualifications: Proven leadership in performance marketing, preferably in financial services or regulated industries.
- Other info: Ideal for those seeking a dynamic role in the South West or nearby.
The predicted salary is between 43200 - 72000 £ per year.
ADLIB Recruitment | B Corp provided pay range
This range is provided by ADLIB Recruitment | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from ADLIB Recruitment | B Corp
Senior Recruitment Consultant – Performance Marketing Recruitment at ADLIB – B Corp Certified
- Lead and scale a high-performing team at a pivotal growth stage
- Drive measurable growth through strategic data-driven campaigns
- Excellent benefits package (incl bonus), flexible & hybrid working
We are looking for an experienced Performance Marketing leader to join a leading UK investment brand as Head of Performance Marketing. This is an amazing opportunity to join at a pivotal time for the company, where you\’ll have the chance to make a huge impact on growth strategy and performance marketing direction across multiple channels.
If you are a Senior Performance Marketing Manager, Head of Performance Marketing or similar with a background in financial services or regulated industries, and expertise in digital acquisition and data-driven marketing, this could be the perfect opportunity for you. If you\’re looking for your next role in the South West or commutable distance, we would love to hear from you.
What you\’ll be doing
- As Head of Performance Marketing you will shape and lead the performance marketing strategy, collaborating with key stakeholders to create and deliver a comprehensive approach that drives measurable growth and maximises ROI across all digital channels.
- Drive the strategic development and execution of performance marketing campaigns across paid search (PPC), SEO, social media advertising, display, programmatic, and affiliate marketing, with full ownership of budget allocation and channel optimisation.
- Lead and inspire a high-performing team, building a culture of data-driven decision-making, continuous testing, and performance optimisation whilst developing talent and capabilities within the function.
- Take ownership of campaign analysis and optimisation using advanced data insights, establishing KPI frameworks (CPA, CPC, ROI, ROAS, LTV, CAC) and implementing sophisticated A/B testing, funnel analysis, and conversion rate optimisation strategies.
- Provide regular reports to senior leadership with clear insights and recommendations based on data, whilst developing and managing the performance marketing budget to ensure efficient allocation of resources across channels.
- Collaborate with cross-functional teams (e.g., content, creative, product, and web) to align performance marketing strategies with broader business objectives.
- Stay updated on industry trends, competitive landscape, and emerging marketing technologies whilst overseeing the selection, implementation, and optimisation of marketing technology platforms.
Experience you\’ll need
- Proven track record in performance marketing leadership with demonstrable success in scaling digital acquisition channels and driving measurable growth.
- A background in financial services or a regulated environment is highly advantageous.
- Strategic mindset with deep understanding of paid media channels, conversion optimisation, marketing attribution, and the ability to translate data insights into actionable growth strategies.
- Exceptional leadership and people management skills, with experience building and inspiring high-performing performance marketing teams in fast-paced, results-driven environments.
- Proficient in data analysis, using tools like Google Analytics, SEMrush, Tableau, or similar to derive insights and optimise campaign performance.
- Excellent communication and presentation skills, able to communicate complex data and insights to non-technical stakeholders.
- Proven ability to manage large budgets efficiently and allocate spend across diverse marketing channels.
- Familiarity with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and other digital marketing platforms.
What you\’ll get in return
On top of a competitive salary you will receive an extensive benefits package incl bonus, flexible holiday scheme, hybrid working, private medical and much more.
What\’s next
If this sounds like the perfect next step in your performance marketing career, we\’d love to hear from you.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing
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Head of Performance Marketing employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Network with professionals in the financial services sector. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the performance marketing landscape specific to this field.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in performance marketing. Subscribe to relevant newsletters or follow thought leaders on social media to stay updated, which will help you speak confidently about innovative strategies during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in scaling digital acquisition channels. Be ready to share specific examples of campaigns you've led, the metrics you used to measure success, and how you optimised performance based on data insights.
✨Tip Number 4
Showcase your leadership skills by discussing how you've built and inspired high-performing teams. Think of examples where you fostered a culture of data-driven decision-making and continuous improvement, as this aligns closely with the role's requirements.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially in financial services or regulated industries. Use specific metrics to demonstrate your success in scaling digital acquisition channels and driving growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your strategic mindset aligns with the company's goals. Mention your leadership experience and how you can inspire a high-performing team.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on your ability to analyse data and derive insights. Highlight specific tools you've used, such as Google Analytics or SEMrush, and how they contributed to campaign optimisation.
Prepare for Interviews: Be ready to discuss your approach to performance marketing strategy and how you would manage budgets across various channels. Prepare examples of successful campaigns you've led and be ready to explain your decision-making process.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Showcase Your Leadership Skills
As a Head of Performance Marketing, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully built high-performing teams in the past, focusing on your leadership style and how you foster a culture of data-driven decision-making.
✨Be Data-Driven
Since the role heavily relies on data analysis, come prepared with insights from your previous campaigns. Discuss specific metrics you've improved, such as CPA or ROAS, and how you used data to inform your marketing strategies.
✨Understand the Financial Services Landscape
Having a background in financial services is advantageous. Brush up on industry trends and regulations that impact performance marketing in this sector. Be ready to discuss how these factors influence your marketing strategies.
✨Communicate Complex Insights Simply
You'll need to present data insights to non-technical stakeholders. Practice explaining complex concepts in simple terms, using clear examples from your experience to illustrate your points effectively.
