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- Tasks: Drive user upgrades from free to premium through testing and marketing strategies.
- Company: Join a fast-growing digital e-learning platform with 65,000 monthly users.
- Benefits: Enjoy a fully remote role with a competitive salary and performance bonuses.
- Why this job: Be part of a dynamic startup culture focused on innovation and growth.
- Qualifications: Experience in conversion optimisation or in-app marketing is essential.
- Other info: Work closely with the CEO and operations team on exciting new products.
The predicted salary is between 36000 - 60000 £ per year.
I’m delighted to be exclusively representing a great Client of ours, a rapidly growing, specialist, digital e-learning platform with recruitment of their brand new Conversion Rate Optimisation Specialist. This role will be a good match for someone who already worked as a CRO Specialist or In-App Marketing Specialist.
The successful candidate will work closely with the CEO and Director of Operations, along with the agency they use for digital marketing and selected freelancers. My Client is in the fortunate position of already having a satisfactory user base (approx. 65,000 users per month) and a steady stream of new users coming in. The main purpose of this role is to convert the existing users from free version to a premium version. The potential is huge as currently only a small number of users choose to upgrade. This will be achieved by a range of testing approaches within the platform itself, email and What’sApp marketing. This role will be very analytical and the postholder will continually test and innovate to optimise campaigns for the highest rate of conversion and best ROI. They will also analyse user behaviour, conversion data and customer journeys. Another part of the role will be to coordinate required support for two additional products; the first one will initially be released in China to education providers and the second one is used by English language schools to provide digital support to students and teachers.
What experience you’ll need to apply:
- Previous experience working in a conversion optimization role or in-app marketing role.
- You are a self-motivated team player with a hands-on mentality and enjoy working in a fast-paced dynamic startup environment.
- You are data-driven and have a passion for improving acquisition, onboarding, growth, and engagement funnel.
- Growth mindset, with the desire to test and learn and iterate quickly – leveraging strong analytical skills, including A/B testing, web & app metrics.
- Genuine ambitions, willing to grow with the business.
What you’ll get in return for your experience:
A salary of £45-55k + performance related bonus. This role will be fully remote.
What’s next?
If this role sounds like a good match, get in touch with Ania now.
Conversion Rate Optimisation Specialist employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation. Understanding current best practices and tools will help you speak confidently about your strategies during discussions with our team.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of past projects where you've successfully improved conversion rates. Be ready to discuss the methodologies you used, such as A/B testing or user behaviour analysis.
✨Tip Number 3
Network with professionals in the e-learning and digital marketing sectors. Engaging with others in the field can provide insights and potentially valuable connections that may help you stand out in the application process.
✨Tip Number 4
Demonstrate your growth mindset by discussing how you've adapted to changes in previous roles. Highlighting your willingness to learn and iterate quickly will resonate well with our dynamic startup environment.
We think you need these skills to ace Conversion Rate Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your previous experience in conversion optimisation or in-app marketing. Use specific examples of how you've successfully improved conversion rates in past roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision making and your growth mindset. Mention specific strategies you’ve used in the past to optimise user engagement and conversion.
Showcase Analytical Skills: Provide concrete examples of your analytical skills, such as A/B testing results or metrics that demonstrate your impact on user acquisition and retention. This will show that you are data-driven and results-oriented.
Highlight Team Collaboration: Since this role involves working closely with the CEO and other team members, emphasise your ability to collaborate effectively in a fast-paced environment. Share experiences where teamwork led to successful outcomes.
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Showcase Your Analytical Skills
As a Conversion Rate Optimisation Specialist, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles, particularly focusing on A/B testing and user behaviour analysis.
✨Understand the User Journey
Familiarise yourself with the concept of customer journeys and be ready to explain how you would optimise each stage. Highlight any past experiences where you've successfully improved user acquisition or engagement, as this will resonate well with the interviewers.
✨Emphasise Your Growth Mindset
This role requires a willingness to learn and adapt quickly. Share instances where you've embraced challenges and iterated on your strategies based on feedback or results. This will show that you're not just data-driven but also open to evolving your approach.
✨Prepare Questions for the Interviewers
Engage with the interviewers by preparing insightful questions about their current conversion strategies and future goals. This demonstrates your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
