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- Tasks: Drive data-led marketing decisions and shape impactful strategies.
- Company: Join a forward-thinking company that values data-driven insights.
- Benefits: Earn up to £90k with excellent benefits and flexible working options.
- Why this job: Influence marketing strategy and make a real impact with your analytical skills.
- Qualifications: Experience in marketing analytics and expertise in web analytics tools required.
- Other info: Collaborate with diverse teams and present insights to senior leadership.
The predicted salary is between 54000 - 126000 £ per year.
Drive data-led marketing decisions and shape strategy. Reporting directly to the Marketing Director. Opportunity to influence marketing strategy through data-driven insights. Salary up to £90k plus excellent benefits.
We’re looking for a Senior Marketing Data and Analytics Manager to lead the charge in turning marketing data into actionable insights. This is a senior role where you’ll work closely with leadership to shape campaigns and long-term strategy. If you love combining data and marketing analytics with storytelling, this could be the perfect next step.
What you’ll be doing:
- Design and implement frameworks to measure marketing effectiveness, ensuring campaigns align with KPIs, ROI, and business objectives.
- Monitor performance, analyse trends, and provide clear recommendations that influence future strategies.
- Lead competitor benchmarking and market intelligence projects, using advanced analytics techniques like marketing-mix modelling, econometrics, and A/B testing to quantify impact.
- Use tools like Power BI, Tableau, Google Analytics, and more daily, to give perspective to marketing data.
- Work with Marketing, Digital Delivery, Product, Finance, and external partners to ensure insights drive decision-making.
- Present findings to senior stakeholders, translating complex data into compelling narratives that inform leadership and shape business growth.
What experience you’ll need to apply:
- Experience as a Marketing Analytics Manager or similar.
- Expertise in web analytics tools (Google Analytics, Adobe Analytics, or similar).
- Strong PowerBI/Tableau experience.
- Experience with tag management systems (Google Tag Manager).
- Solid understanding of digital marketing channels and website technologies.
- Excellent communication and presentation skills.
- Data driven background that’s been applied in a marketing environment.
- Knowledge of data privacy regulations and compliance requirements is a bonus.
What you’ll get in return for your experience:
A salary of up to £90,000 as well as a comprehensive benefits package. You’ll get strong benefits like bonus, competitive pension, healthcare and more! They also offer flexible working, but request two days a week in the office.
What’s next?
If this sounds like your next challenge, apply and we’ll be in touch to set up a call!
Senior Marketing Analytics Manager in Bath employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analytics Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing analytics field and let them know you're on the lookout for opportunities. You never know who might have a lead or can refer you to someone hiring.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best data-driven marketing projects. This will not only highlight your expertise but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. Be ready to explain how you've turned complex data into actionable insights in past roles. Remember, it's all about making that data relatable!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Analytics Manager in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Analytics Manager. Highlight your experience with data-driven marketing decisions and any tools you've used like Power BI or Google Analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share how your background in marketing analytics has shaped your approach to strategy. Don’t forget to mention your passion for turning data into actionable insights – that’s what we’re all about at StudySmarter!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact. Use metrics to quantify your success, like improved ROI or successful campaign outcomes. We love seeing how you’ve made a difference in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Know Your Data Tools
Make sure you’re well-versed in the tools mentioned in the job description, like Power BI and Google Analytics. Be ready to discuss how you've used these tools to derive insights and influence marketing strategies in your previous roles.
✨Prepare Your Success Stories
Think of specific examples where your data-driven decisions led to successful marketing outcomes. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for interviewers to see your impact.
✨Understand the Business Objectives
Research the company’s current marketing strategies and objectives. This will help you tailor your answers to show how your skills can directly contribute to their goals, demonstrating that you’re not just a fit for the role but also for the company culture.
✨Practice Your Presentation Skills
Since you'll be presenting findings to senior stakeholders, practice explaining complex data in simple terms. Consider doing mock presentations to friends or colleagues to build confidence and receive feedback on your storytelling abilities.
