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- Tasks: Lead global marketing strategy for an exciting new healthcare brand launch.
- Company: Join a dynamic healthcare product design consultancy with a focus on innovation.
- Benefits: Competitive salary, private healthcare, flexible working, and generous holiday allowance.
- Why this job: Make a real impact in healthcare marketing while collaborating with diverse teams.
- Qualifications: Extensive B2B marketing experience in healthcare or medtech is essential.
- Other info: Enjoy opportunities for international travel and a vibrant team culture.
The predicted salary is between 39600 - 66000 £ per year.
Shape and deliver global marketing strategy for a new brand launch. Work across cutting-edge healthcare innovation categories. Flexible hybrid working with international travel opportunities (with reasonable accommodations available). You’ll lead the marketing strategy for a soon-to-be-launched brand. This is a pivotal moment for the business, and you’ll play a key role in building brand awareness, engagement, and pipeline growth across the UK and US markets.
As B2B Marketing Manager, you’ll develop and deliver integrated marketing strategies that position the consultancy as a trusted partner in healthcare product innovation. You’ll work across categories including drug delivery, diagnostics, surgical devices, digital health, and women’s health. You’ll collaborate with cross-functional teams – including design, engineering, sales, and subject matter experts – to build compelling value propositions and campaigns. Your content will speak to pharmaceutical, medical device, and consumer health decision-makers, tailored to regional nuances across the UK and US.
You’ll manage multi-channel campaigns across digital, social, events, ABM and paid media, using data to optimise performance and ROI. The role may involve occasional travel to the US studio, European manufacturing sites, and key industry tradeshows. We’re happy to discuss reasonable accommodations where needed.
What experience you’ll need to apply:
- Extensive experience in B2B marketing within healthcare, medtech or design consultancy - agency or in-house.
- Experience marketing to pharma, medtech or consumer health businesses (not hospitals or HCPs).
- Proven success in developing and executing integrated campaigns.
- Experience working with global audiences and adapting to regional needs.
- Strong written and verbal communication skills.
- Ability to translate complex technical and design concepts into engaging content.
- Multi-channel marketing experience (digital, social, events, ABM, paid).
- Strong project management and stakeholder engagement skills.
- Data-driven mindset with ability to analyse and optimise campaign performance.
- Familiarity with CRM and marketing automation tools (desirable).
- Knowledge of healthcare innovation trends (desirable).
What you’ll get in return for your experience:
- Base salary in the range of £55k depending on experience.
- Private healthcare for you and your family.
- Enhanced parental leave.
- Performance-related bonus.
- Salary exchange pension scheme.
- 25 days holiday (plus extra for length of service).
- Wellbeing support.
- Cycle to work and EV schemes.
- Regular team socials, including an end-of-year party.
- Flexible hybrid working from a vibrant Bristol office with state-of-the-art labs and design studios (ideally 2+ days in the office, but this is negotiable for the right person).
- Opportunities for international travel (with accommodations available).
If you’re an experienced B2B Marketing Manager or similar, and have a proven track record marketing to pharma, medtech or consumer health businesses, we’d love to hear from you.
B2B Marketing Manager employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that B2B Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of your past successes in B2B marketing, especially in healthcare. Let them see how you can bring value to their new brand launch.
✨Tailor Your Approach
Every company is different, so make sure you adapt your pitch to fit their needs. Research the consultancy’s projects and values, and align your experience with what they’re looking for in a B2B Marketing Manager.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B Marketing Manager role. Highlight your experience in healthcare marketing and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about healthcare innovation and how you can contribute to our brand launch. Keep it engaging and relevant to the role.
Showcase Your Data Skills: Since we’re all about optimising performance, make sure to mention your experience with data analysis and how you've used it to drive campaign success. We love a data-driven mindset!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Know Your Audience
Before the interview, research the consultancy's target markets, especially in pharma and medtech. Understand their pain points and how your marketing strategies can address them. This will help you tailor your responses and demonstrate your knowledge of the industry.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've executed in the past. Highlight your role, the strategies you employed, and the results achieved. Use data to back up your claims, as this aligns with the company's focus on a data-driven mindset.
✨Emphasise Collaboration Skills
Since the role involves working with cross-functional teams, be ready to discuss how you've successfully collaborated with different departments. Share examples that showcase your project management skills and how you’ve engaged stakeholders to achieve common goals.
✨Stay Current on Healthcare Trends
Brush up on the latest trends in healthcare innovation, particularly in areas like digital health and drug delivery. Being knowledgeable about these topics will not only impress your interviewers but also show your genuine interest in the field and the consultancy's mission.
