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- Tasks: Lead global marketing strategy for an exciting new healthcare brand launch.
- Company: Join a dynamic healthcare product design consultancy with a purpose-driven culture.
- Benefits: Competitive salary, private healthcare, flexible working, and generous holiday allowance.
- Why this job: Make a real impact in healthcare innovation while collaborating with diverse teams.
- Qualifications: Extensive B2B marketing experience in healthcare and strong communication skills required.
- Other info: Enjoy opportunities for international travel and a vibrant office environment.
The predicted salary is between 39600 - 66000 £ per year.
Shape and deliver global marketing strategy for a new brand launch. Work across cutting-edge healthcare innovation categories. Flexible hybrid working with international travel opportunities (with reasonable accommodations available). You’ll lead the marketing strategy for a soon-to-be-launched brand. This is a pivotal moment for the business, and you’ll play a key role in building brand awareness, engagement, and pipeline growth across the UK and US markets.
As B2B Marketing Manager, you’ll develop and deliver integrated marketing strategies that position the consultancy as a trusted partner in healthcare product innovation. You’ll work across categories including drug delivery, diagnostics, surgical devices, digital health, and women’s health. You’ll collaborate with cross-functional teams – including design, engineering, sales, and subject matter experts – to build compelling value propositions and campaigns. Your content will speak to pharmaceutical, medical device, and consumer health decision-makers, tailored to regional nuances across the UK and US.
You’ll manage multi-channel campaigns across digital, social, events, ABM and paid media, using data to optimise performance and ROI. The role may involve occasional travel to the US studio, European manufacturing sites, and key industry tradeshows. We’re happy to discuss reasonable accommodations where needed.
What experience you’ll need to apply:
- Extensive experience in B2B marketing within healthcare, medtech or design consultancy - agency or in-house.
- Experience marketing to pharma, medtech or consumer health businesses (not hospitals or HCPs).
- Proven success in developing and executing integrated campaigns.
- Experience working with global audiences and adapting to regional needs.
- Strong written and verbal communication skills.
- Ability to translate complex technical and design concepts into engaging content.
- Multi-channel marketing experience (digital, social, events, ABM, paid).
- Strong project management and stakeholder engagement skills.
- Data-driven mindset with ability to analyse and optimise campaign performance.
- Familiarity with CRM and marketing automation tools (desirable).
- Knowledge of healthcare innovation trends (desirable).
What you’ll get in return for your experience:
- Base salary in the range of £55k depending on experience.
- Private healthcare for you and your family.
- Enhanced parental leave.
- Performance-related bonus.
- Salary exchange pension scheme.
- 25 days holiday (plus extra for length of service).
- Wellbeing support.
- Cycle to work and EV schemes.
- Regular team socials, including an end-of-year party.
- Flexible hybrid working from a vibrant Bristol office with state-of-the-art labs and design studios (ideally 2+ days in the office, but this is negotiable for the right person).
- Opportunities for international travel (with accommodations available).
If you’re an experienced B2B Marketing Manager or similar, and have a proven track record marketing to pharma, medtech or consumer health businesses, we’d love to hear from you.
Locations
B2B Marketing Manager employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events or webinars to meet potential employers and showcase your expertise. Remember, it’s all about who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Tailor your responses to highlight how your experience aligns with their needs, especially in B2B marketing within healthcare. Show them you’re the perfect fit for their new brand launch!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you email expressing your appreciation and reiterating your interest in the role. It keeps you on their radar and shows your enthusiasm.
✨Tip Number 4
Apply through our website for a smoother process! We want to see your application and help you land that B2B Marketing Manager role. Plus, it gives us a chance to connect directly with you about your passion for healthcare innovation.
We think you need these skills to ace B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B Marketing Manager role. Highlight your experience in healthcare marketing and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about healthcare innovation and how you can contribute to our brand launch. Keep it engaging and relevant to the role.
Showcase Your Data Skills: Since we’re all about optimising performance, make sure to mention your experience with data analysis and campaign optimisation. We love candidates who can demonstrate a data-driven mindset!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Know Your Audience
Before the interview, research the consultancy's target markets, especially in pharma and medtech. Understand their pain points and how your marketing strategies can address them. This will help you tailor your responses and demonstrate your knowledge of the industry.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've executed in the past. Highlight the strategies you used, the results achieved, and how you adapted to different regional needs. This will showcase your experience and ability to drive brand awareness and engagement.
✨Emphasise Collaboration Skills
Since the role involves working with cross-functional teams, be ready to discuss how you've successfully collaborated with design, engineering, and sales teams in previous roles. Share anecdotes that illustrate your project management skills and stakeholder engagement.
✨Be Data-Driven
Demonstrate your analytical mindset by discussing how you've used data to optimise campaign performance in the past. Be prepared to talk about specific metrics you tracked and how they influenced your marketing decisions. This will show that you're not just creative but also strategic.
