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- Tasks: Lead a talented team to optimise conversion rates and enhance user experience.
- Company: Join a disruptive, market-leading brand in Financial Services.
- Benefits: Competitive salary, generous benefits, flexible working options, and a great pension.
- Why this job: Shape the future of digital marketing with a high-impact role.
- Qualifications: Proven CRO leadership experience and strong analytical skills required.
- Other info: Exciting opportunity for career growth in a forward-thinking digital team.
The predicted salary is between 42000 - 84000 £ per year.
Opportunity to own and shape a company-wide CRO strategy. Lead a talented team of CRO and Personalisation specialists. Game-changing role for a well-known brand. We’re looking for a Senior CRO Manager to take the lead on conversion rate optimisation for a disruptive, market-leading brand in Financial Services. They’re going through a major transformation and this is a newly created role. You’ll join an incredible team with some of the best Marketing talent in the country, and there’s huge scope to shape the way the brand thinks and behaves on digital platforms.
This is a strategic role where you’ll create, manage, and deliver a roadmap of experimentation and personalisation initiatives. You’ll work closely with senior stakeholders and cross-functional teams to maximise user experience and digital performance.
What you’ll be doing:
- Develop and execute a comprehensive CRO strategy aligned with business objectives.
- Lead and mentor a team of CRO professionals and Personalisation Managers, ensuring collaboration and best practice across all projects.
- Manage the testing roadmap, including A/B and multivariate experiments, and work closely with UX, analytics, product, and marketing teams to identify optimisation opportunities.
- Analyse test results and user behaviour to derive actionable insights.
- Drive personalisation strategies to enhance engagement and conversion, reporting on performance and presenting findings to senior stakeholders.
What experience you’ll need to apply:
- Proven experience leading CRO programmes in a digital or e-commerce environment.
- Strong knowledge of experimentation frameworks and tools (e.g., Optimizely, Google Optimize).
- Experience with personalisation platforms and strategies.
- Excellent analytical skills and proficiency in web analytics tools (e.g., GA4, Adobe Analytics).
- Strong leadership and team management experience.
- Effective communication and stakeholder management skills.
- Understanding of UX principles and digital marketing best practices.
What you’ll get in return for your experience:
You’ll join a forward-thinking digital team in a role that offers real influence and visibility. Expect a competitive salary in the region of £70k (possible flex for the right person), generous benefits package including an excellent pension, bonus and flexible working options (hybrid working, 2 days in the office ideally but open for the right individual). You’ll have the chance to lead a high-performing team and deliver projects that make a measurable impact on user experience and business growth.
What’s next?
If you’re ready to take on this exciting challenge as Senior CRO Manager, click the apply button to send your CV. If you’d like to discuss the role in more detail before applying, please reach out to the consultant managing this opportunity.
Senior CRO Manager employer: ADLIB Recruitment | B Corp™
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRO Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at companies you're interested in. A friendly chat can sometimes lead to insider info or even a referral.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to CRO. We recommend doing mock interviews with friends or using online platforms to get comfortable with your responses.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies of your past CRO projects. This will not only demonstrate your skills but also give you something tangible to discuss during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRO Manager role. Highlight your experience in leading CRO programmes and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved conversion rates or user engagement in previous roles. This will help us see the impact you can bring to our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRO and how you can contribute to our transformation. We love seeing genuine enthusiasm and a clear understanding of our brand.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just click that apply button!
How to prepare for a job interview at ADLIB Recruitment | B Corp™
✨Know Your CRO Stuff
Make sure you brush up on your conversion rate optimisation knowledge. Be ready to discuss specific frameworks and tools like Optimizely and Google Optimize, as well as your experience with A/B testing and multivariate experiments. This will show that you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Leadership Skills
As a Senior CRO Manager, you'll be leading a team, so it's crucial to highlight your leadership experience. Prepare examples of how you've mentored team members or led successful projects. This will demonstrate your ability to inspire and manage a talented team effectively.
✨Understand the Brand's Digital Landscape
Research the company and its digital presence before the interview. Familiarise yourself with their current CRO strategies and any recent changes in their approach. This will allow you to speak intelligently about how you can contribute to their transformation and enhance user experience.
✨Prepare for Stakeholder Engagement
Since you'll be working closely with senior stakeholders, practice how to communicate your ideas clearly and persuasively. Think of ways to present your findings and insights from past projects, focusing on how they drove engagement and conversion. This will showcase your effective communication skills.