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- Tasks: Lead demand generation and ABM initiatives in a fast-paced marketing team.
- Company: Global technology company focused on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, private healthcare, and generous holiday allowance.
- Why this job: Shape marketing strategies that drive revenue growth across global markets.
- Qualifications: Experience in digital marketing, ABM strategies, and proficiency with HubSpot and Salesforce.
- Other info: Join a dynamic team that values creativity and professional development.
We are working on behalf of a global technology company to find a talented Global Digital Marketing Manager. This is a pivotal role within a fast-paced marketing team, where you will lead demand generation and account-based marketing (ABM) initiatives. This role will be a good match for someone who has already gained some experience as a Demand Generation Manager or Growth Marketing Manager.
As Digital Marketing Manager, the role involves full ownership of demand generation and ABM strategy, working in close partnership with sales and marketing leadership to drive pipeline growth. Multi-channel campaigns will be developed and executed across email, paid media, SEO, social, and content marketing. ABM strategies will be introduced and refined to target high-value accounts, with collaboration across sales teams to personalise outreach and boost engagement. The marketing automation platform (HubSpot) and CRM (Salesforce) will be managed to build lead scoring frameworks and nurturing workflows that convert MQLs into SQLs. The company website and SEO strategy, supported by BrightEdge, will be continuously optimised to ensure a steady stream of high-quality inbound leads. Regular A/B testing and performance analysis will play a key role in refining campaign effectiveness and maximising ROI. This is a hands-on position with strategic influence, offering the opportunity to shape how marketing contributes to revenue growth across global markets.
What experience you’ll need to apply:
- Proven experience as a Digital Marketing Manager or in a similar B2B demand generation role.
- Strong track record in developing and executing ABM strategies.
- Experience working in a B2B SaaS or software environment.
- Proficiency with HubSpot and Salesforce.
- Solid understanding of SEO, PPC, email marketing, and social media.
- Strong analytical skills with the ability to interpret data and optimise campaigns.
- Excellent communication and content creation skills.
- Experience managing budgets and working cross-functionally with sales and product teams.
- Degree in Marketing, Communications, or a related field.
What you’ll get in return for your experience:
The role offers competitive pay, plus a great benefits package. This includes hybrid working, private healthcare, generous holiday allowance, and ongoing professional development. You’ll be part of a collaborative team that values innovation and impact.
What’s next?
If this Digital Marketing Manager role sounds like your next challenge, please apply now or get in touch with Ania for more info.
Contact Detail:
ADLIB Recruitment | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Digital Marketing Manager role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns, especially those involving demand generation and ABM strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of HubSpot and Salesforce. Be ready to discuss how you've used these tools in previous roles to drive pipeline growth and optimise marketing strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team and ready to make an impact.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in demand generation and ABM strategies, and don’t forget to mention your proficiency with HubSpot and Salesforce!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of your past successes in B2B marketing and how you’ve driven pipeline growth.
Showcase Your Analytical Skills: Since this role involves a lot of data interpretation, make sure to showcase your analytical skills. Mention any tools or methods you’ve used to optimise campaigns and improve ROI in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our awesome team!
