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For Companies At a Glance
- Tasks: Own and scale Instagram content, creating engaging posts and guiding on-camera talent.
- Company: Established business in the info and digital product space with a strong industry presence.
- Benefits: Performance rewards, autonomy, and the chance to build on an already successful brand.
- Why this job: Make a real impact by growing a leading Instagram account and unlocking additional revenue.
- Qualifications: Proven experience growing Instagram accounts and a deep understanding of platform mechanics.
- Other info: Join a dynamic team that values quality, systems, and creativity.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring an Instagram Content Lead to fully own and scale the Instagram presence of an established business in the info and digital product space. This role is designed for a very specific type of operator: a steady, detail‑tight internal creator/producer who respects systems, quality, and cadence, but still has enough creative instinct to craft strong hooks and keep on‑camera content feeling human. You are not chaotic or trend‑chasing, but you’re also not rigid. You balance discipline with creativity. The business already exists, generates real revenue, and is associated with some of the most recognizable names in the industry. We’re not building from zero — we’re building leverage. Growing the Instagram presence directly unlocks additional revenue, which is shared with this role.
Key Responsibilities
- Own Instagram end‑to‑end, translating vision into clear, structured, and engaging content.
- Create daily content, edit Reels, produce carousels and static posts, guide on‑camera talent, and maintain a consistent publishing cadence.
- Build and enforce systems, uphold quality standards, and ensure cadence consistency.
Qualifications & Key Skills
- Demonstrated results: personally grew at least one Instagram account to 300,000+ followers within a 12‑month period through organic content and can clearly explain what you did, why it worked, and how you would replicate it again.
- Operates calmly and consistently.
- Respects systems and structure.
- Has strong taste and clarity.
- Can push for consistency without ego.
- Translates abstract vision into shippable assets.
- Deep knowledge of Instagram mechanics and current changes across Instagram, Meta, messaging platforms, and AI.
- Comfortable working autonomously, making decisions, standing behind judgment, and taking accountability seriously.
- Enjoys autonomy, responsibility, and building something meaningful on top of an already‑leading business.
Benefits & Compensation
High standards are respected here. Systems are valued. Quality is protected. And performance is rewarded with real upside.
Head of Content employer: ADL Talent
Contact Detail:
ADL Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content
✨Tip Number 1
Get your portfolio ready! Showcase your best Instagram content and any metrics that highlight your success. We want to see how you’ve grown accounts and what strategies you used, so make it clear and engaging.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or Instagram. Engage with their content and share your insights. This can lead to opportunities and recommendations that might just land you that Head of Content role.
✨Tip Number 3
Prepare for the interview by knowing our brand inside out. Understand our current Instagram presence and think about how you’d enhance it. We love candidates who come in with fresh ideas and a clear vision!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who align with our values and can contribute to our growth.
We think you need these skills to ace Head of Content
Some tips for your application 🫡
Show Your Creative Side: When applying, don’t just list your skills—show us how you’ve used them! Share specific examples of how you've grown an Instagram account and the creative strategies you employed. We love seeing your personality shine through!
Be Detail-Oriented: We appreciate a steady hand that respects systems and quality. Make sure your application is polished and free of errors. A well-structured application reflects your attention to detail, which is crucial for this role.
Explain Your Process: We want to know not just what you did, but how you did it! In your application, explain your thought process behind your content strategies and how you maintain consistency. This helps us understand your approach and mindset.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at ADL Talent
✨Showcase Your Instagram Success
Be ready to discuss your past achievements in growing Instagram accounts, especially if you've hit that 300,000+ follower mark. Prepare a clear narrative about what strategies you used, why they worked, and how you can replicate that success for the company.
✨Demonstrate Your Creative Process
Since this role requires a balance of creativity and structure, come prepared with examples of how you've crafted engaging content while adhering to systems. Share specific instances where your creative instincts led to successful campaigns or posts.
✨Know Your Instagram Mechanics
Brush up on the latest changes and features of Instagram and Meta. Being able to discuss these in the interview will show that you're not just a content creator but also someone who understands the platform's mechanics and can adapt to its evolving landscape.
✨Emphasise Your Autonomy and Accountability
This role values independence, so be ready to share experiences where you've taken ownership of projects. Highlight how you made decisions, handled challenges, and ensured quality without needing constant oversight.
